Junghwan Sung
Biographic Data
| ID | 5898134 |
|---|---|
| NAME | Junghwan Sung |
| GIVEN NAMES | Junghwan |
| FAMILY NAME | Sung |
| SIGNATURE | SUNG J |
| AFFILIATIONS | Soongsil University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Are Self-Endorsed Advertisements for Unhealthy Food More Effective Than Friend-endorsed Advertisements
We examined how the effectiveness of interactive advertising varies according to product type and endorser type. Data were collected from 186 South Korean university students. The results supported our prediction that when people view self-endorsed advertisements for unhealthy food, the enhanced association between the self and the product leads to cognitive dissonance, which then results in self-justification, promoting a positive attitude towar…
Computer Animations
October 01 2000 Computer Animations Chris Adams, Chris Adams Search for other works by this author on: This Site Google Scholar Dax Pallota, Dax Pallota Search for other works by this author on: This Site Google Scholar Eric Morin, Eric Morin Search for other works by this author on: This Site Google Scholar Albert Yu, Albert Yu Search for other works by this author on: This Site Google Scholar Alberto Ferreiro, Alberto Ferreiro Search for other …
No prominent works on this page.
Computer Animations
October 01 2000 Computer Animations Chris Adams, Chris Adams Search for other works by this author on: This Site Google Scholar Dax Pallota, Dax Pallota Search for other works by this author on: This Site Google Scholar Eric Morin, Eric Morin Search for other works by this author on: This Site Google Scholar Albert Yu, Albert Yu Search for other works by this author on: This Site Google Scholar Alberto Ferreiro, Alberto Ferreiro Search for other …
Are Self-Endorsed Advertisements for Unhealthy Food More Effective Than Friend-endorsed Advertisements
We examined how the effectiveness of interactive advertising varies according to product type and endorser type. Data were collected from 186 South Korean university students. The results supported our prediction that when people view self-endorsed advertisements for unhealthy food, the enhanced association between the self and the product leads to cognitive dissonance, which then results in self-justification, promoting a positive attitude towar…
Advertising (1 work) · Association (psychology (1 work) · Behavioral Health and Interventions (1 work) · Cognitive dissonance (1 work) · Computer graphics (images) (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Human Motion and Animation (1 work) · Human–computer interaction (1 work)