Pascaline Faure
Biographic Data
| ID | 5904033 |
|---|---|
| NAME | Pascaline Faure |
| GIVEN NAMES | Pascaline |
| FAMILY NAME | Faure |
| SIGNATURE | FAURE P |
| AFFILIATIONS | Centre d'Économie de la Sorbonne |
| ORCID | 0000-0002-8958-1491 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
From Veronal to Quviviq
Since the 19th century and the Industrial Revolution, insomnia has become a major public health issue. Attracted by the financial potential, the pharmaceutical industry quickly turned its attention to this emerging market. However, in a competitive market, pharmaceutical manufacturers had to create distinct product identities. One determining factor when creating an identity is trade name choice. This study investigates changes in trade names for…
Le marketing des médicaments ou l’art de transformer les bien-portants en malades
En 2017, le marché mondial du médicament a dépassé le seuil des 1 000 milliards de dollars US de chiffre d’affaires, en croissance de 6 % par rapport à 2016. Pourtant, selon P. Even & B. Debré [2012], l’industrie pharmaceutique n’aurait pas fait de découverte majeure depuis des décennies. On comprend alors qu’elle doive recourir à d’autres stratégies pour conserver ses bénéfices colossaux et continuer à peser sur la politique américaine. Le marke…
Natesto®. What Else? New Trends in Drug Naming
This paper is a lexicological study of the brand names of newly FDA (Food and Drug Administration) approved drugs which aims at highlighting the new trends observed in drug naming. For our corpus, we used a listing of 320 drugs approved by the FDA for sale in the United States for the years 2012 to 2017. In our study, we showed that the commonly used letters X and Z were giving way to A and O endings so as to attract Romance languages speaking cl…
Du sildenafil citrate au Viagra® ou l’art délicat de nommer les médicaments
In times past, drugs often derived from plants and were quite naturally named after them. Nowadays, considering the significant economic issues at stake (Dutchen 2009), pharmaceutical companies increasingly entrust brand agencies with the naming of their products (Kenagy 2001). In this article, we offer to analyze the names of some brand and generic drugs, exploiting the French VIDAL dictionary, the British National Formulary and the US FDA corpo…
Formation des enseignants en langues de spécialité
Quelles sont les connaissances médicales requises pour enseigner l'anglais en médecine ? Comment construire un cours d'anglais médical ? Comment exploiter la vidéo et organiser des jeux de rôle ? Il n'est pas rare que les enseignants d'anglais soient « catapultés » dans les CHU sans aucune formation préalable et se retrouvent face à des difficultés qui pourraient être surmontées si on décidait de s'en donner les moyens. L'article qui suit est la …
From Veronal to Quviviq
Since the 19th century and the Industrial Revolution, insomnia has become a major public health issue. Attracted by the financial potential, the pharmaceutical industry quickly turned its attention to this emerging market. However, in a competitive market, pharmaceutical manufacturers had to create distinct product identities. One determining factor when creating an identity is trade name choice. This study investigates changes in trade names for…
Natesto®. What Else? New Trends in Drug Naming
This paper is a lexicological study of the brand names of newly FDA (Food and Drug Administration) approved drugs which aims at highlighting the new trends observed in drug naming. For our corpus, we used a listing of 320 drugs approved by the FDA for sale in the United States for the years 2012 to 2017. In our study, we showed that the commonly used letters X and Z were giving way to A and O endings so as to attract Romance languages speaking cl…
Formation des enseignants en langues de spécialité
Quelles sont les connaissances médicales requises pour enseigner l'anglais en médecine ? Comment construire un cours d'anglais médical ? Comment exploiter la vidéo et organiser des jeux de rôle ? Il n'est pas rare que les enseignants d'anglais soient « catapultés » dans les CHU sans aucune formation préalable et se retrouvent face à des difficultés qui pourraient être surmontées si on décidait de s'en donner les moyens. L'article qui suit est la …
Du sildenafil citrate au Viagra® ou l’art délicat de nommer les médicaments
In times past, drugs often derived from plants and were quite naturally named after them. Nowadays, considering the significant economic issues at stake (Dutchen 2009), pharmaceutical companies increasingly entrust brand agencies with the naming of their products (Kenagy 2001). In this article, we offer to analyze the names of some brand and generic drugs, exploiting the French VIDAL dictionary, the British National Formulary and the US FDA corpo…
Natesto®. What Else? New Trends in Drug Naming
This paper is a lexicological study of the brand names of newly FDA (Food and Drug Administration) approved drugs which aims at highlighting the new trends observed in drug naming. For our corpus, we used a listing of 320 drugs approved by the FDA for sale in the United States for the years 2012 to 2017. In our study, we showed that the commonly used letters X and Z were giving way to A and O endings so as to attract Romance languages speaking cl…
Le marketing des médicaments ou l’art de transformer les bien-portants en malades
En 2017, le marché mondial du médicament a dépassé le seuil des 1 000 milliards de dollars US de chiffre d’affaires, en croissance de 6 % par rapport à 2016. Pourtant, selon P. Even & B. Debré [2012], l’industrie pharmaceutique n’aurait pas fait de découverte majeure depuis des décennies. On comprend alors qu’elle doive recourir à d’autres stratégies pour conserver ses bénéfices colossaux et continuer à peser sur la politique américaine. Le marke…
From Veronal to Quviviq
Since the 19th century and the Industrial Revolution, insomnia has become a major public health issue. Attracted by the financial potential, the pharmaceutical industry quickly turned its attention to this emerging market. However, in a competitive market, pharmaceutical manufacturers had to create distinct product identities. One determining factor when creating an identity is trade name choice. This study investigates changes in trade names for…
Advertising (3 works) · Business (3 works) · Medical and Biological Sciences (3 works) · Medicine (3 works) · Art (2 works) · Brand names (2 works) · Humanities (2 works) · linguistics and terminology studies (2 works) · Marketing (2 works) · Marketing (2 works)