Elvira Vieira
Biographic Data
| ID | 5918111 |
|---|---|
| NAME | Elvira Vieira |
| GIVEN NAMES | Elvira |
| FAMILY NAME | Vieira |
| SIGNATURE | VIEIRA E |
| AFFILIATIONS | Polytechnic Institute of Viana do Castelo |
| ORCID | 0000-0002-9296-3896 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Sustainability policies and attendee satisfaction in festivals
Purpose With environmental sustainability gaining importance in event management, green strategies are increasingly integrated into festival planning. While existing literature has emphasised the economic and social impacts of festivals, limited research addresses how sustainable practices influence attendee satisfaction. Prior research often treats festival sustainability as a broad, homogeneous construct, offering limited insight into how disti…
Compelling Storytelling Narratives for Sustainable Branding
"Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resource…
Gastronomic experiences on tourists’ life satisfaction and happiness
The tourists' gastronomic experiences are important in developing a destination branding strategy, especially if this translates into greater happiness and tourists' life satisfaction. We intend to study the influence of five gastronomic/food experience variables on the tourists’ life satisfaction and happiness. After inquiring 352 tourists in Porto, the data were analysed through SEM and SPSS/AMOS software. The results validate the hypotheses co…
Outdoor Tourism Demand Segmentation
This research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three cl…
Porto street stage at Rally Portugal
We present the determinants of the length of stay (LOS) of Porto Street Stage that integrated the program of the 52nd edition of Rally de Portugal. Sport events assume an important role in the marketing of tourism destinations. However, when we compare them with other segments in tourism, it still remains underexplored. This study represents an opportunity to contribute to the literature, and it could become a significant toll for the organizers,…
Productivity and Innovation Economy
Vieira E., Neira I. and Vázquez E. Productivity and innovation economy: comparative analysis of European NUTS-2, 1995–2004, Regional Studies. Innovation is the guarantee of perpetuation and improvement of productive cycles, as well as the improvement of the work of human resources. This paper emphasizes the importance of the input of innovation in the production process as a way to maximize the capacity and efficiency of the labour factor, transl…
Productivity and Innovation Economy
Vieira E., Neira I. and Vázquez E. Productivity and innovation economy: comparative analysis of European NUTS-2, 1995–2004, Regional Studies. Innovation is the guarantee of perpetuation and improvement of productive cycles, as well as the improvement of the work of human resources. This paper emphasizes the importance of the input of innovation in the production process as a way to maximize the capacity and efficiency of the labour factor, transl…
Productivity and Innovation Economy
Vieira E., Neira I. and Vázquez E. Productivity and innovation economy: comparative analysis of European NUTS-2, 1995–2004, Regional Studies. Innovation is the guarantee of perpetuation and improvement of productive cycles, as well as the improvement of the work of human resources. This paper emphasizes the importance of the input of innovation in the production process as a way to maximize the capacity and efficiency of the labour factor, transl…
Porto street stage at Rally Portugal
We present the determinants of the length of stay (LOS) of Porto Street Stage that integrated the program of the 52nd edition of Rally de Portugal. Sport events assume an important role in the marketing of tourism destinations. However, when we compare them with other segments in tourism, it still remains underexplored. This study represents an opportunity to contribute to the literature, and it could become a significant toll for the organizers,…
Outdoor Tourism Demand Segmentation
This research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three cl…
Gastronomic experiences on tourists’ life satisfaction and happiness
The tourists' gastronomic experiences are important in developing a destination branding strategy, especially if this translates into greater happiness and tourists' life satisfaction. We intend to study the influence of five gastronomic/food experience variables on the tourists’ life satisfaction and happiness. After inquiring 352 tourists in Porto, the data were analysed through SEM and SPSS/AMOS software. The results validate the hypotheses co…
Compelling Storytelling Narratives for Sustainable Branding
"Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resource…
Sustainability policies and attendee satisfaction in festivals
Purpose With environmental sustainability gaining importance in event management, green strategies are increasingly integrated into festival planning. While existing literature has emphasised the economic and social impacts of festivals, limited research addresses how sustainable practices influence attendee satisfaction. Prior research often treats festival sustainability as a broad, homogeneous construct, offering limited insight into how disti…
Sport and Mega-Event Impacts (4 works) · Advertising (3 works) · Business (3 works) · Geography (3 works) · Marketing (3 works) · Tourism (3 works) · Destinations (2 works) · Diverse Aspects of Tourism Research (2 works) · Economics (2 works) · Political science (2 works)