Simon Adderley
Biographic Data
| ID | 5918203 |
|---|---|
| NAME | Simon Adderley |
| GIVEN NAMES | Simon |
| FAMILY NAME | Adderley |
| SIGNATURE | ADDERLEY S |
| AFFILIATIONS | Oxford Brookes University |
| ORCID | 0000-0001-7946-7057 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Simulated influence, real impacts
This article explores the ethical and cultural dimensions of virtual influencers (VIs), computer-generated characters used in emotionally persuasive digital environments, through a cross-cultural qualitative study conducted in Myanmar, South Korea, Singapore, and the United States. While VIs are rapidly gaining traction in advertising and social media, they raise underexamined questions about emotional authenticity, trust, and the ethical boundar…
Ensuring skills are available in the right locations
Matching skills supply and demand is critical for economic growth, competitiveness and inclusiveness. Yet, measuring skills is difficult. This paper develops an approach for measuring the gap between demand and supply of skills at the local level in the UK West Midlands region. It uses qualifications as a proxy for skills. By comparing the projected supply of qualifications with the forecast demand for qualifications from occupational forecasts, …
Ensuring skills are available in the right locations
Matching skills supply and demand is critical for economic growth, competitiveness and inclusiveness. Yet, measuring skills is difficult. This paper develops an approach for measuring the gap between demand and supply of skills at the local level in the UK West Midlands region. It uses qualifications as a proxy for skills. By comparing the projected supply of qualifications with the forecast demand for qualifications from occupational forecasts, …
Ensuring skills are available in the right locations
Matching skills supply and demand is critical for economic growth, competitiveness and inclusiveness. Yet, measuring skills is difficult. This paper develops an approach for measuring the gap between demand and supply of skills at the local level in the UK West Midlands region. It uses qualifications as a proxy for skills. By comparing the projected supply of qualifications with the forecast demand for qualifications from occupational forecasts, …
Simulated influence, real impacts
This article explores the ethical and cultural dimensions of virtual influencers (VIs), computer-generated characters used in emotionally persuasive digital environments, through a cross-cultural qualitative study conducted in Myanmar, South Korea, Singapore, and the United States. While VIs are rapidly gaining traction in advertising and social media, they raise underexamined questions about emotional authenticity, trust, and the ethical boundar…
AI in Service Interactions (1 work) · Business (1 work) · Computer Science (1 work) · Digital media (1 work) · Economics (1 work) · Focus group (1 work) · Influencer marketing (1 work) · Labor market dynamics and wage inequality (1 work) · Macroeconomics (1 work) · Matching (statistics (1 work)