Pratik Shah
Biographic Data
| ID | 5922224 |
|---|---|
| NAME | Pratik Shah |
| GIVEN NAMES | Pratik |
| FAMILY NAME | Shah |
| SIGNATURE | SHAH P |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0002-8678-4648 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Are Virtual Influencers More Effective In Real-World Advertisement Settings
Do virtual influencers generate greater advertising effects when they are in a setting with more physical-world elements or more virtual-world elements? Grounded in the computers are social actors (CASA) framework, this study presents two experimental data collections investigating the effects of social cues ( i.e. , a virtual influencer with a real human versus being alone) and product type ( i.e. , a virtual influencer endorsing a real-world pr…
The “Mixed” Reality of Virtual Brand Endorsers
Within the context of virtual human influencers, the current study adds to the growing literature examining the impact of a social media–based mix of reality and virtuality on perceived anthropomorphism and authenticity, in addition to the subsequent effects on advertising perceptions and implicit behavior. Through an experimental design with 242 participants, data suggest that while some elements of realism and product engagement levels do incre…
Understanding the meaning of emoji in mobile social payments
Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments. This is particularly important as new forms of social payment platforms such as Venmo bridge the seamlessness of mobile payments with the vibrant communicative practices of social networks. As such, they provide a unique medium to examine how emojis are used…
Title Nau
This research investigates the impact of Title IX on women's education in the U.S. and how a comparable policy in India could improve women's education in India. The existing education policies in the U.S. and India were thoroughly reviewed to understand the impact of Title IX on female education over the past 40 years and to recognize gaps in Indian policy. Data from the U.S. Census Bureau, NSF through WebCASPAR and the India Ministry of Human R…
Comparing conventional and organic agriculture in Karnataka, India
Comparing conventional and organic agriculture in Karnataka, India
Title Nau
This research investigates the impact of Title IX on women's education in the U.S. and how a comparable policy in India could improve women's education in India. The existing education policies in the U.S. and India were thoroughly reviewed to understand the impact of Title IX on female education over the past 40 years and to recognize gaps in Indian policy. Data from the U.S. Census Bureau, NSF through WebCASPAR and the India Ministry of Human R…
Understanding the meaning of emoji in mobile social payments
Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments. This is particularly important as new forms of social payment platforms such as Venmo bridge the seamlessness of mobile payments with the vibrant communicative practices of social networks. As such, they provide a unique medium to examine how emojis are used…
The “Mixed” Reality of Virtual Brand Endorsers
Within the context of virtual human influencers, the current study adds to the growing literature examining the impact of a social media–based mix of reality and virtuality on perceived anthropomorphism and authenticity, in addition to the subsequent effects on advertising perceptions and implicit behavior. Through an experimental design with 242 participants, data suggest that while some elements of realism and product engagement levels do incre…
Are Virtual Influencers More Effective In Real-World Advertisement Settings
Do virtual influencers generate greater advertising effects when they are in a setting with more physical-world elements or more virtual-world elements? Grounded in the computers are social actors (CASA) framework, this study presents two experimental data collections investigating the effects of social cues ( i.e. , a virtual influencer with a real human versus being alone) and product type ( i.e. , a virtual influencer endorsing a real-world pr…
Business (4 works) · Advertising (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Influencer marketing (2 works) · Marketing (2 works) · Media Influence and Health (2 works) · Psychology (2 works) · Social media (2 works)