Francisco Montoro-Ríos
Biographic Data
| ID | 5923714 |
|---|---|
| NAME | Francisco Montoro-Ríos |
| GIVEN NAMES | Francisco |
| FAMILY NAME | Montoro-Ríos |
| SIGNATURE | MONTORO-RÍOS F |
| AFFILIATIONS | Universidad de Granada |
| ORCID | 0000-0003-4715-3875 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Which responsible gambling messages work? Comparing recommendation and corrective strategies
This study examines the effectiveness of two distinct message frames promoting responsible gambling (RG): corrective messages, which challenge gambling-related misconceptions, and recommendation messages, which provide concrete behavioral guidance for safer gambling practices. Using a two-step design, the study employed eye-tracking and self-report measures to assess short-term message persuasion, followed by a 20-day intervention to evaluate cha…
The Effect of Religion on the Effectiveness of Ecological Advertising
Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affiliation (or lack of), can influence attitudes toward green advertising and explores the role of religious affiliation in the effectiveness of ecological messages. The findings indicate that religious aff…
Intention to use new mobile payment systems
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional tool in the business of sales. In this sense, the main objective of our study resides in comparing the factors that determine the acceptance by consumers of the SMS (Short Message Service) and NFC (Near Field Communication) mobile payment systems as examples of means of future payment. The model used in o…
Scale of spectators’ motivations at soccer events
There are motivation sports events attending measuring tools, although so far these instruments have only been able to provide a limited explanation for attendance, which means that more sophisticated, useful scales are required. The aim of this research is to provide more efficient tool to measure the motivations of soccer events attendance. With this aim, a 14-item scale has been developed to measure the motivations that have been identified in…
Percepción del riesgo y compromiso por reducir el cambio climático global en España
Una encuesta online a la población española (n = 602) examina los factores que predicen el apoyo al compromiso con el medio ambiente por parte de los participantes para reducir el cambio climático global. Se realizó una regresión múltiple jerárquica en cuatro pasos y se testó el modelo de ecuaciones estructurales propuesto. En la encuesta se aplicó una herramienta diseñada por el Yale Project on Climate Change Communication con la finalidad de co…
Percepción del riesgo y compromiso por reducir el cambio climático global en España
Una encuesta online a la población española (n = 602) examina los factores que predicen el apoyo al compromiso con el medio ambiente por parte de los participantes para reducir el cambio climático global. Se realizó una regresión múltiple jerárquica en cuatro pasos y se testó el modelo de ecuaciones estructurales propuesto. En la encuesta se aplicó una herramienta diseñada por el Yale Project on Climate Change Communication con la finalidad de co…
The Effect of Religion on the Effectiveness of Ecological Advertising
Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affiliation (or lack of), can influence attitudes toward green advertising and explores the role of religious affiliation in the effectiveness of ecological messages. The findings indicate that religious aff…
Scale of spectators’ motivations at soccer events
There are motivation sports events attending measuring tools, although so far these instruments have only been able to provide a limited explanation for attendance, which means that more sophisticated, useful scales are required. The aim of this research is to provide more efficient tool to measure the motivations of soccer events attendance. With this aim, a 14-item scale has been developed to measure the motivations that have been identified in…
Scale of spectators’ motivations at soccer events
There are motivation sports events attending measuring tools, although so far these instruments have only been able to provide a limited explanation for attendance, which means that more sophisticated, useful scales are required. The aim of this research is to provide more efficient tool to measure the motivations of soccer events attendance. With this aim, a 14-item scale has been developed to measure the motivations that have been identified in…
Percepción del riesgo y compromiso por reducir el cambio climático global en España
Una encuesta online a la población española (n = 602) examina los factores que predicen el apoyo al compromiso con el medio ambiente por parte de los participantes para reducir el cambio climático global. Se realizó una regresión múltiple jerárquica en cuatro pasos y se testó el modelo de ecuaciones estructurales propuesto. En la encuesta se aplicó una herramienta diseñada por el Yale Project on Climate Change Communication con la finalidad de co…
Intention to use new mobile payment systems
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional tool in the business of sales. In this sense, the main objective of our study resides in comparing the factors that determine the acceptance by consumers of the SMS (Short Message Service) and NFC (Near Field Communication) mobile payment systems as examples of means of future payment. The model used in o…
The Effect of Religion on the Effectiveness of Ecological Advertising
Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affiliation (or lack of), can influence attitudes toward green advertising and explores the role of religious affiliation in the effectiveness of ecological messages. The findings indicate that religious aff…
Which responsible gambling messages work? Comparing recommendation and corrective strategies
This study examines the effectiveness of two distinct message frames promoting responsible gambling (RG): corrective messages, which challenge gambling-related misconceptions, and recommendation messages, which provide concrete behavioral guidance for safer gambling practices. Using a two-step design, the study employed eye-tracking and self-report measures to assess short-term message persuasion, followed by a 20-day intervention to evaluate cha…
Business (3 works) · Geography (3 works) · Computer Science (2 works) · Environmental Education and Sustainability (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising (1 works)