Kim Longfield
Biographic Data
| ID | 5993204 |
|---|---|
| NAME | Kim Longfield |
| GIVEN NAMES | Kim |
| FAMILY NAME | Longfield |
| SIGNATURE | LONGFIELD K |
| AFFILIATIONS | Population Services International |
| ORCID | 0000-0003-1945-577X |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Barriers and Enablers Influencing Women's Adoption and Continuation of Vaginally Inserted Contraceptive Methods
Most vaginally inserted methods have limited availability and use despite offering characteristics that align with many women's stated preferences (e.g., nonhormonal and/or on demand). The objective of this review was to identify enablers and barriers to women's adoption and continuation of vaginally inserted contraceptive methods in low‐ and middle‐income countries (LMICs). We searched three databases (PubMed, Embase, and Web of Science) and 18 …
Permissions, vacations and periods of self-regulation
This chapter focuses on a Central American case study where a member of population services international's global network, the Pan American Social Marketing Organisation, used ethnographic research to gather consumer insight to shape marketing planning process and programme design for a campaign to improve adherence to HIV treatment. It discusses the antiretroviral therapy treatment component of the programme and highlights how consumer insight …
Qualitative Research for Social Marketing
Population Services International (PSI) is an international NGO working to improve outcomes in developing countries through behavior change communications and the social marketing of health products and services. Consumer insight is central to PSI's social marketing strategy because it informs which messages to promote and which products and services to offer to make the concept of healthy behavior change attractive to consumers. Qualitative rese…
A total market approach for condoms in Myanmar
BACKGROUND: Concerns about appropriate pricing strategies and the high market share of subsidized condoms prompted Population Services International (PSI)/Myanmar to adopt a total market approach (TMA). This article presents data on the size and composition of the Myanmar condom market, identifies inefficiencies and recommends methods for better targeting public subsidy. METHODOLOGY: Data on condom need and condom use came from PSI/Myanmar's (PSI…
Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach
Study results demonstrate the feasibility of reaching kathoy with an integrated social marketing approach; combining product promotion, peer education, and other types of interpersonal communication. The approach was successful at increasing condom use with casual partners and water-based lubricant use, but the importance of using condoms along with water-based lubricant must be emphasized and modified strategies are required for improving condom…
Men who have sex with men in Southeastern Europe
This paper reports on research that aimed to identify risk factors and preventive behaviours for HIV/STIs among men who have sex with men in Bulgaria, Kosovo, Macedonia and Romania. Twelve peer researchers conducted interviews on sexual behaviour, condom use and HIV/STI awareness. Data analysis revealed common themes across countries. Sexual activity takes place both in public spaces and private homes. Many men believe that careful partner select…
Rich fools, spare tyres and boyfriends
This study describes partner categories common to young women in Abidjan, Côte d'Ivoire, the underlying domains of their sexual partnerships, and relationship dynamics that contribute to their risk for STIs and HIV. Data from free lists and pile sorts underwent dichotomous variable testing to create comprehensive partner categories. Interview transcripts were analysed to examine common themes and differences among categories. Findings suggest tha…
Relationships Between Older Men and Younger Women
The aim of this study is to contribute to the understanding of motivations for cross‐generational relationships and how the perception of risk of acquiring sexually transmitted infections (STIs) including HIV affects condom use in Kenya. Eight focus‐group discussions were conducted with women and 28 interviews were held with men in four Kenyan towns. Ethnograph 5.0 computer software was used for the analysis of data. Women's primary incentive for…
Relationships Between Older Men and Younger Women
The aim of this study is to contribute to the understanding of motivations for cross‐generational relationships and how the perception of risk of acquiring sexually transmitted infections (STIs) including HIV affects condom use in Kenya. Eight focus‐group discussions were conducted with women and 28 interviews were held with men in four Kenyan towns. Ethnograph 5.0 computer software was used for the analysis of data. Women's primary incentive for…
Rich fools, spare tyres and boyfriends
This study describes partner categories common to young women in Abidjan, Côte d'Ivoire, the underlying domains of their sexual partnerships, and relationship dynamics that contribute to their risk for STIs and HIV. Data from free lists and pile sorts underwent dichotomous variable testing to create comprehensive partner categories. Interview transcripts were analysed to examine common themes and differences among categories. Findings suggest tha…
Relationships Between Older Men and Younger Women
The aim of this study is to contribute to the understanding of motivations for cross‐generational relationships and how the perception of risk of acquiring sexually transmitted infections (STIs) including HIV affects condom use in Kenya. Eight focus‐group discussions were conducted with women and 28 interviews were held with men in four Kenyan towns. Ethnograph 5.0 computer software was used for the analysis of data. Women's primary incentive for…
Men who have sex with men in Southeastern Europe
This paper reports on research that aimed to identify risk factors and preventive behaviours for HIV/STIs among men who have sex with men in Bulgaria, Kosovo, Macedonia and Romania. Twelve peer researchers conducted interviews on sexual behaviour, condom use and HIV/STI awareness. Data analysis revealed common themes across countries. Sexual activity takes place both in public spaces and private homes. Many men believe that careful partner select…
Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach
Study results demonstrate the feasibility of reaching kathoy with an integrated social marketing approach; combining product promotion, peer education, and other types of interpersonal communication. The approach was successful at increasing condom use with casual partners and water-based lubricant use, but the importance of using condoms along with water-based lubricant must be emphasized and modified strategies are required for improving condom…
A total market approach for condoms in Myanmar
BACKGROUND: Concerns about appropriate pricing strategies and the high market share of subsidized condoms prompted Population Services International (PSI)/Myanmar to adopt a total market approach (TMA). This article presents data on the size and composition of the Myanmar condom market, identifies inefficiencies and recommends methods for better targeting public subsidy. METHODOLOGY: Data on condom need and condom use came from PSI/Myanmar's (PSI…
Permissions, vacations and periods of self-regulation
This chapter focuses on a Central American case study where a member of population services international's global network, the Pan American Social Marketing Organisation, used ethnographic research to gather consumer insight to shape marketing planning process and programme design for a campaign to improve adherence to HIV treatment. It discusses the antiretroviral therapy treatment component of the programme and highlights how consumer insight …
Qualitative Research for Social Marketing
Population Services International (PSI) is an international NGO working to improve outcomes in developing countries through behavior change communications and the social marketing of health products and services. Consumer insight is central to PSI's social marketing strategy because it informs which messages to promote and which products and services to offer to make the concept of healthy behavior change attractive to consumers. Qualitative rese…
Barriers and Enablers Influencing Women's Adoption and Continuation of Vaginally Inserted Contraceptive Methods
Most vaginally inserted methods have limited availability and use despite offering characteristics that align with many women's stated preferences (e.g., nonhormonal and/or on demand). The objective of this review was to identify enablers and barriers to women's adoption and continuation of vaginally inserted contraceptive methods in low‐ and middle‐income countries (LMICs). We searched three databases (PubMed, Embase, and Web of Science) and 18 …
Family medicine (6 works) · Medicine (6 works) · Condom (5 works) · Environmental health (5 works) · Adolescent Sexual and Reproductive Health (4 works) · Demography (4 works) · HIV/AIDS Research and Interventions (4 works) · Population (4 works) · Sex work and related issues (4 works) · Sociology (4 works)