Ruoding Wang
Biographic Data
| ID | 5996427 |
|---|---|
| NAME | Ruoding Wang |
| GIVEN NAMES | Ruoding |
| FAMILY NAME | Wang |
| SIGNATURE | WANG R |
| AFFILIATIONS | Xiamen University |
| ORCID | 0000-0003-4590-2975 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Gifted
Influencer gifting strategy, whereby brands provide influencers with their products as gifts, is widely used in influencer marketing. However, there remains a limited understanding of (i) its effect on downstream consumer behaviors such as social media engagement and purchase intention, (ii) how perceptions of influencers’ communal intent and product quality mediate such effects, and (iii) the moderating role of influencer size (i.e. number of fo…
Causal Kripke models
In causal reasoning literature, the term actual causality is used to refer to the causality of some specific event that actually happened. One of the most prominent approaches for reasoning about actual causality is that of causal models developed by Halpern and Pearl (Pearl, Causality 2009, Halpern, British Journal for the Philosophy of Science 2005, Halpern, British Journal for the Philosophy of Science 2005). In this work, we extend Halpern an…
No prominent works on this page.
Gifted
Influencer gifting strategy, whereby brands provide influencers with their products as gifts, is widely used in influencer marketing. However, there remains a limited understanding of (i) its effect on downstream consumer behaviors such as social media engagement and purchase intention, (ii) how perceptions of influencers’ communal intent and product quality mediate such effects, and (iii) the moderating role of influencer size (i.e. number of fo…
Causal Kripke models
In causal reasoning literature, the term actual causality is used to refer to the causality of some specific event that actually happened. One of the most prominent approaches for reasoning about actual causality is that of causal models developed by Halpern and Pearl (Pearl, Causality 2009, Halpern, British Journal for the Philosophy of Science 2005, Halpern, British Journal for the Philosophy of Science 2005). In this work, we extend Halpern an…
Advertising (1 work) · Bayesian Modeling and Causal Inference (1 work) · Business (1 work) · Calculus (dental) (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Epistemology (1 work) · Game Theory and Applications (1 work) · Impact of Technology on Adolescents (1 work) · Influencer marketing (1 work)