Sushma Kumble
Biographic Data
| ID | 6026841 |
|---|---|
| NAME | Sushma Kumble |
| GIVEN NAMES | Sushma |
| FAMILY NAME | Kumble |
| SIGNATURE | KUMBLE S |
| AFFILIATIONS | Towson University |
| ORCID | 0000-0003-4650-6798 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Understanding content dissemination on sensemaking
Purpose Guided by the Crisis and Emergency Risk Communication model (CERC, Reynolds and Seeger 2005. Crisis and emergency risk communication as an integrative model. Journal of Health Communication 10(1). 43–55.), the present study aimed to study how X (formerly Twitter) users sensemaking and efficacy based message. Additionally, the study also aimed to understand how the World Health Organization (WHO) responded to the emerging conversation. Met…
Stigmatization of mpox and the MSM community on Twitter
Stigmatizing language surrounding the MSM community was present in tweets about mpox. • Fear was the most expressed emotion but was mainly related to the disease itself. • Tweets expressing anger or disgust were most associated with the MSM community. • Computational text analyses revealed the emotions and connections among online posts. Men who have sex with men (MSM) are disproportionately affected by mpox, which may impact experiences of stigm…
Re-Routing Persuasion
This study examined the persuasive effects of two-sided refutational conversion messages compared to one-sided advocacy messages in increasing pro-COVID-19 vaccination attitudes and reducing resistance to getting vaccinated among U.S. adults who self-reported as unvaccinated. Results showed that main effects of conversion messages led to significantly higher attitudes but failed to directly reduce resistance toward vaccination. Predicted mediatio…
Efficacy of Radio Entertainment Education in promoting health behavior
Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of health messages embedded in radio-based EE programs. The results suggest that these messages had small but significant effects in changing health related kn…
Twitter conversations about Covid-19 during pre-pandemic period
On March 11, 2020, the World Health Organization (2020a) declared COVID-19, also known as Coronavirus, a global pandemic. Using a content analysis (N = 3,056) and social network analysis, we explored the role of Twitter in disseminating stigma messages about the disease and the country where the virus originated. In particular, we explored four stigma-related cues and information-related cues in message content during the pre-pandemic period (Dec…
No prominent works on this page.
Twitter conversations about Covid-19 during pre-pandemic period
On March 11, 2020, the World Health Organization (2020a) declared COVID-19, also known as Coronavirus, a global pandemic. Using a content analysis (N = 3,056) and social network analysis, we explored the role of Twitter in disseminating stigma messages about the disease and the country where the virus originated. In particular, we explored four stigma-related cues and information-related cues in message content during the pre-pandemic period (Dec…
Efficacy of Radio Entertainment Education in promoting health behavior
Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of health messages embedded in radio-based EE programs. The results suggest that these messages had small but significant effects in changing health related kn…
Re-Routing Persuasion
This study examined the persuasive effects of two-sided refutational conversion messages compared to one-sided advocacy messages in increasing pro-COVID-19 vaccination attitudes and reducing resistance to getting vaccinated among U.S. adults who self-reported as unvaccinated. Results showed that main effects of conversion messages led to significantly higher attitudes but failed to directly reduce resistance toward vaccination. Predicted mediatio…
Understanding content dissemination on sensemaking
Purpose Guided by the Crisis and Emergency Risk Communication model (CERC, Reynolds and Seeger 2005. Crisis and emergency risk communication as an integrative model. Journal of Health Communication 10(1). 43–55.), the present study aimed to study how X (formerly Twitter) users sensemaking and efficacy based message. Additionally, the study also aimed to understand how the World Health Organization (WHO) responded to the emerging conversation. Met…
Stigmatization of mpox and the MSM community on Twitter
Stigmatizing language surrounding the MSM community was present in tweets about mpox. • Fear was the most expressed emotion but was mainly related to the disease itself. • Tweets expressing anger or disgust were most associated with the MSM community. • Computational text analyses revealed the emotions and connections among online posts. Men who have sex with men (MSM) are disproportionately affected by mpox, which may impact experiences of stigm…
Medicine (4 works) · Misinformation and Its Impacts (4 works) · Political science (4 works) · Psychology (4 works) · Vaccine Coverage and Hesitancy (4 works) · Computer Science (3 works) · Media Influence and Health (3 works) · Business (2 works) · Communication (2 works) · Disease (2 works)