Eugene Y Chan
Biographic Data
| ID | 6027448 |
|---|---|
| NAME | Eugene Y Chan |
| GIVEN NAMES | Eugene Y |
| FAMILY NAME | Chan |
| SIGNATURE | CHAN E Y |
| AFFILIATIONS | Toronto Metropolitan University |
| ORCID | 0000-0002-6847-6545 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Loyalty program mobility beliefs and carbon offset
This study examines how social mobility beliefs (SMBs)—consumers’ perceptions of fairness and opportunity for advancement within loyalty programs—influence their willingness to redeem points or miles for carbon offset initiatives. Drawing on Equity Theory, we propose that high SMBs foster perceived fairness, which in turn motivates prosocial behavior. Across four experiments, we demonstrate that members who view loyalty programs as equitable and …
Moral Signaling in Startups
Navigating Moral Harm Brand Crises
Why and When Do Historical Brand Transgressions Matter
While many brands face the after-effects of historical transgressions, prior research provides little insight into these issues. Against this backdrop, this research presents five experiments providing convergent evidence for a lingering negative effect of historical brand transgressions (HBTs) on present brand evaluation, an effect that is due to a detrimental effect of HBTs on perceptions of brand warmth. Studies 1 and 2 establish the main effe…
The Effects of Dialect Wording on Advertisement Recall
In dialect advertising, a brand uses variants of a single language to gain competitive advantages. However, the mechanism and boundary conditions of dialect communication remain unclear. Based on the construct of feeling of groundedness and the elaboration likelihood model, this research explores dialect effect on advertisement recall. Across six studies in China, this research offers evidence that dialect (versus Mandarin) advertisements arouse …
Does rejecting inequality enhance green consumption? The effect of power distance belief on organic food consumption
With the rapid increase in the consumption of organic food, there has also been a growing interest in developing a nuanced understanding of the many different drivers of this consumption trend. Although many studies examine people's motives for consuming organic food, the role of culture has received limited attention. The present research examines the hitherto unexplored role of power distance belief (PDB)-the extent to which people accept and e…
Social mobility beliefs lower preferences for genetically-modified foods
This multi-study investigation explores the influence of Social Mobility Beliefs (SMB) on consumer preference for genetically-modified (GM) foods. Study 1 (N = 500) involved a survey, while Studies 2 (N = 261) and 3 (N = 300) employed experimental manipulations of SMB. Results demonstrate that higher SMB correlate with less favorable preferences for GM foods due to a heightened importance of adhering to social norms, which include those against G…
Social mobility beliefs moderate customers' response to service failure
This research explores Social Mobility Beliefs in service failure responses within hospitality. Across three studies, findings show that high-Social Mobility Beliefs customers blame employees more, leading to harsher evaluations, while low-Social Mobility Beliefs customers are more forgiving. Study 1 establishes this link, Study 2 tests causality, and Study 3 examines attribution processes as a mediator. Extending Attribution Theory, this researc…
Are Concave Ads More Persuasive? The Role of Immersion
Many print ads are not on flat surfaces but rounded ones. For example, billboards, which are flat, are common examples of advertising, but there are also ads on telephone poles, which are curved. Even modern computer and television monitors are increasingly available in curved, not flat, surfaces, meaning that online ads in the future are more and more likely to be shown on curved surfaces. Do recipients process flat and curved ads similarly? In …
Do political actions affect country image and travel intentions? The case of Covid-19
The existing literature on the intersection between tourism and politics has recognized that tourism planning and development can be a political process in which decisions are made in order to implement specific political policies and goals. The current research seeks to address this gap. Using the COVID-19 pandemic as our context, we explore the potential implications of foreign aid on country image and tourists' travel intentions, we show that …
Seeing far
How Long Has It Been? Self-Construal and Subjective Time Perception
Do people with independent and interdependent self-construals perceive the amount of time that has passed differently? Results from four experiments (one preregistered) and three supplementary ones reveal that an independent (vs. interdependent) self-construal elongates time perception by making individuals feel that more time has passed than in reality. We find evidence that this is likely because an independent self-construal increases arousal …
Brightness Motivates Healthy Behaviors
A growing literature suggests the possibility that brightness (vs. darkness) affects myriad human behaviors and how people think. One stream suggests that brightness increases self-awareness. We extend these findings and formally hypothesize that brightness (vs. darkness) increases self-accountability, thereby motivating people to take actions to meet their self-standards for health, of which most people generally fall short. Three experimental s…
God salience and tourists' pro-environmental behavior
Political ideology moderates consumer response to brand crisis apologies for data breaches
Privacy concerns can explain unwillingness to download and use contact tracing apps when Covid-19 concerns are high
Political ideology and climate change-mitigating behaviors
The moderating role of processing style in risk perceptions and risky decision making
When evaluating risks, such as skydiving or taking an experimental drug, there are both possible harms and benefits to consider. In the current research, we hypothesize that individuals evaluating risks visually possibly see greater potential harms—but not more potential benefits—compared with those doing so verbally. This is likely because visualizing risks is inherently an affective experience, and negative affect (e.g., potential harms in risk…
Coffee cues elevate arousal and reduce level of construal
Jerkies, tacos, and burgers
Exposure to national flags reduces tax evasion
There have been numerous theories from numerous academic fields explaining why individuals engage in tax evasion. Drawing broadly on Social Identity Theory, we predict that exposure to one's national flag can reduce tax evasion by making salient one's national identity, motivating one to sacrifice one's self‐interests for one's country—which would presumably include paying one's fair share of taxes. In three experiments, we found that exposure to…
Self-protection promotes altruism
Re‐construing politics
The influence of construal level on political ideology is unclear. Some research says that abstraction polarizes political attitudes by making liberals more liberal and conservatives more conservative. Other research instead argues that an abstract construal causes people to exhibit similar political attitudes as each other. The current research presents two experiments in which abstraction polarizes political attitudes on issues of social inequa…
Physically-attractive males increase men's financial risk-taking
Political ideology and climate change-mitigating behaviors
Jerkies, tacos, and burgers
Do political actions affect country image and travel intentions? The case of Covid-19
The existing literature on the intersection between tourism and politics has recognized that tourism planning and development can be a political process in which decisions are made in order to implement specific political policies and goals. The current research seeks to address this gap. Using the COVID-19 pandemic as our context, we explore the potential implications of foreign aid on country image and tourists' travel intentions, we show that …
God salience and tourists' pro-environmental behavior
Does rejecting inequality enhance green consumption? The effect of power distance belief on organic food consumption
With the rapid increase in the consumption of organic food, there has also been a growing interest in developing a nuanced understanding of the many different drivers of this consumption trend. Although many studies examine people's motives for consuming organic food, the role of culture has received limited attention. The present research examines the hitherto unexplored role of power distance belief (PDB)-the extent to which people accept and e…
Social mobility beliefs lower preferences for genetically-modified foods
This multi-study investigation explores the influence of Social Mobility Beliefs (SMB) on consumer preference for genetically-modified (GM) foods. Study 1 (N = 500) involved a survey, while Studies 2 (N = 261) and 3 (N = 300) employed experimental manipulations of SMB. Results demonstrate that higher SMB correlate with less favorable preferences for GM foods due to a heightened importance of adhering to social norms, which include those against G…
Social mobility beliefs moderate customers' response to service failure
This research explores Social Mobility Beliefs in service failure responses within hospitality. Across three studies, findings show that high-Social Mobility Beliefs customers blame employees more, leading to harsher evaluations, while low-Social Mobility Beliefs customers are more forgiving. Study 1 establishes this link, Study 2 tests causality, and Study 3 examines attribution processes as a mediator. Extending Attribution Theory, this researc…
Exposure to national flags reduces tax evasion
There have been numerous theories from numerous academic fields explaining why individuals engage in tax evasion. Drawing broadly on Social Identity Theory, we predict that exposure to one's national flag can reduce tax evasion by making salient one's national identity, motivating one to sacrifice one's self‐interests for one's country—which would presumably include paying one's fair share of taxes. In three experiments, we found that exposure to…
Physically-attractive males increase men's financial risk-taking
Re‐construing politics
The influence of construal level on political ideology is unclear. Some research says that abstraction polarizes political attitudes by making liberals more liberal and conservatives more conservative. Other research instead argues that an abstract construal causes people to exhibit similar political attitudes as each other. The current research presents two experiments in which abstraction polarizes political attitudes on issues of social inequa…
Self-protection promotes altruism
Coffee cues elevate arousal and reduce level of construal
Jerkies, tacos, and burgers
Exposure to national flags reduces tax evasion
There have been numerous theories from numerous academic fields explaining why individuals engage in tax evasion. Drawing broadly on Social Identity Theory, we predict that exposure to one's national flag can reduce tax evasion by making salient one's national identity, motivating one to sacrifice one's self‐interests for one's country—which would presumably include paying one's fair share of taxes. In three experiments, we found that exposure to…
The moderating role of processing style in risk perceptions and risky decision making
When evaluating risks, such as skydiving or taking an experimental drug, there are both possible harms and benefits to consider. In the current research, we hypothesize that individuals evaluating risks visually possibly see greater potential harms—but not more potential benefits—compared with those doing so verbally. This is likely because visualizing risks is inherently an affective experience, and negative affect (e.g., potential harms in risk…
Political ideology moderates consumer response to brand crisis apologies for data breaches
Privacy concerns can explain unwillingness to download and use contact tracing apps when Covid-19 concerns are high
Political ideology and climate change-mitigating behaviors
How Long Has It Been? Self-Construal and Subjective Time Perception
Do people with independent and interdependent self-construals perceive the amount of time that has passed differently? Results from four experiments (one preregistered) and three supplementary ones reveal that an independent (vs. interdependent) self-construal elongates time perception by making individuals feel that more time has passed than in reality. We find evidence that this is likely because an independent self-construal increases arousal …
Brightness Motivates Healthy Behaviors
A growing literature suggests the possibility that brightness (vs. darkness) affects myriad human behaviors and how people think. One stream suggests that brightness increases self-awareness. We extend these findings and formally hypothesize that brightness (vs. darkness) increases self-accountability, thereby motivating people to take actions to meet their self-standards for health, of which most people generally fall short. Three experimental s…
God salience and tourists' pro-environmental behavior
Seeing far
Are Concave Ads More Persuasive? The Role of Immersion
Many print ads are not on flat surfaces but rounded ones. For example, billboards, which are flat, are common examples of advertising, but there are also ads on telephone poles, which are curved. Even modern computer and television monitors are increasingly available in curved, not flat, surfaces, meaning that online ads in the future are more and more likely to be shown on curved surfaces. Do recipients process flat and curved ads similarly? In …
Do political actions affect country image and travel intentions? The case of Covid-19
The existing literature on the intersection between tourism and politics has recognized that tourism planning and development can be a political process in which decisions are made in order to implement specific political policies and goals. The current research seeks to address this gap. Using the COVID-19 pandemic as our context, we explore the potential implications of foreign aid on country image and tourists' travel intentions, we show that …
Why and When Do Historical Brand Transgressions Matter
While many brands face the after-effects of historical transgressions, prior research provides little insight into these issues. Against this backdrop, this research presents five experiments providing convergent evidence for a lingering negative effect of historical brand transgressions (HBTs) on present brand evaluation, an effect that is due to a detrimental effect of HBTs on perceptions of brand warmth. Studies 1 and 2 establish the main effe…
The Effects of Dialect Wording on Advertisement Recall
In dialect advertising, a brand uses variants of a single language to gain competitive advantages. However, the mechanism and boundary conditions of dialect communication remain unclear. Based on the construct of feeling of groundedness and the elaboration likelihood model, this research explores dialect effect on advertisement recall. Across six studies in China, this research offers evidence that dialect (versus Mandarin) advertisements arouse …
Does rejecting inequality enhance green consumption? The effect of power distance belief on organic food consumption
With the rapid increase in the consumption of organic food, there has also been a growing interest in developing a nuanced understanding of the many different drivers of this consumption trend. Although many studies examine people's motives for consuming organic food, the role of culture has received limited attention. The present research examines the hitherto unexplored role of power distance belief (PDB)-the extent to which people accept and e…
Social mobility beliefs lower preferences for genetically-modified foods
This multi-study investigation explores the influence of Social Mobility Beliefs (SMB) on consumer preference for genetically-modified (GM) foods. Study 1 (N = 500) involved a survey, while Studies 2 (N = 261) and 3 (N = 300) employed experimental manipulations of SMB. Results demonstrate that higher SMB correlate with less favorable preferences for GM foods due to a heightened importance of adhering to social norms, which include those against G…
Social mobility beliefs moderate customers' response to service failure
This research explores Social Mobility Beliefs in service failure responses within hospitality. Across three studies, findings show that high-Social Mobility Beliefs customers blame employees more, leading to harsher evaluations, while low-Social Mobility Beliefs customers are more forgiving. Study 1 establishes this link, Study 2 tests causality, and Study 3 examines attribution processes as a mediator. Extending Attribution Theory, this researc…
Loyalty program mobility beliefs and carbon offset
This study examines how social mobility beliefs (SMBs)—consumers’ perceptions of fairness and opportunity for advancement within loyalty programs—influence their willingness to redeem points or miles for carbon offset initiatives. Drawing on Equity Theory, we propose that high SMBs foster perceived fairness, which in turn motivates prosocial behavior. Across four experiments, we demonstrate that members who view loyalty programs as equitable and …
Moral Signaling in Startups
Navigating Moral Harm Brand Crises
Psychology (20 works) · Social Psychology (14 works) · Political science (11 works) · Law (10 works) · Business (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Economics (7 works) · Behavioral Health and Interventions (6 works) · Sociology (5 works) · Advertising (4 works)