Jesse S King
Biographic Data
| ID | 6028065 |
|---|---|
| NAME | Jesse S King |
| GIVEN NAMES | Jesse S |
| FAMILY NAME | King |
| SIGNATURE | KING J S |
| AFFILIATIONS | University of Montana |
| ORCID | 0000-0002-3030-7738 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
When Push Feels Like Pull
Manipulating Consumers with the Truth
Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − Starting Rate) or relative ([Modified Rate − Starting Rate] / Starting Rate) terms. For example, assume a new heart disease treatment reduces the five-year mortality rate from 7.5% (starting risk) to 4% (modified risk). The absolute difference in this c…
“I can multitask”
Religion-focused dating apps
Better in the (near) future
Social identities are an important component of an individual’s self‐concept. In the current research, we examine how identification with a group can lead to biased intergroup judgments similar to those made when evaluating the self, relative to others. We compared evaluations of in‐ and outgroups in order to examine differences in temporal perspective and optimistic evaluations. Our findings suggest that compared to an outgroup, ingroup members …
Modeling Iso-Ahola’s Motivation Theory in the Tourism Context
Iso-Ahola’s theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This article operationalizes and empirically tests Iso-Ahola’s theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor ana…
No prominent works on this page.
Modeling Iso-Ahola’s Motivation Theory in the Tourism Context
Iso-Ahola’s theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This article operationalizes and empirically tests Iso-Ahola’s theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor ana…
“I can multitask”
Religion-focused dating apps
Better in the (near) future
Social identities are an important component of an individual’s self‐concept. In the current research, we examine how identification with a group can lead to biased intergroup judgments similar to those made when evaluating the self, relative to others. We compared evaluations of in‐ and outgroups in order to examine differences in temporal perspective and optimistic evaluations. Our findings suggest that compared to an outgroup, ingroup members …
Manipulating Consumers with the Truth
Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − Starting Rate) or relative ([Modified Rate − Starting Rate] / Starting Rate) terms. For example, assume a new heart disease treatment reduces the five-year mortality rate from 7.5% (starting risk) to 4% (modified risk). The absolute difference in this c…
When Push Feels Like Pull
Psychology (5 works) · Social Psychology (5 works) · Advertising (3 works) · Interpersonal communication (3 works) · Business (2 works) · Child Development and Digital Technology (2 works) · Cognitive psychology (2 works) · Media Influence and Health (2 works) · Political science (2 works) · Social media (2 works)