Marleen C Onwezen
Biographic Data
| ID | 6028433 |
|---|---|
| NAME | Marleen C Onwezen |
| GIVEN NAMES | Marleen C |
| FAMILY NAME | Onwezen |
| SIGNATURE | ONWEZEN M C |
| AFFILIATIONS | Wageningen University & Research |
| ORCID | 0000-0001-8643-0711 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 45 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
From Niche to Norm
Plant-based labels aim to promote plant-based choices by highlighting which products are plant-based. However, these labels are often applied selectively, leaving many more plant-based products unlabelled. We argue that this may unintentionally communicate that plant-based options are more 'niche' rather than the 'norm', and thereby hinder normalisation of plant-based consumption. Across two incentive-compatible experiments with representative Du…
The impact of the eco-score and the co-presence of Nutri-Score on sustainable food identification by consumers
Eco-labelling is a way to transparently communicate a product's environmental impact. A universal Eco-Score is under debate, and it remains unclear which form of eco-labelling best supports consumers in identifying sustainable food products, especially in combination with the Nutri-Score. The effectiveness of the Eco-Score on sustainability identification was assessed in two online choice tests (n = 1201, n = 938), by assessing: 1) Eco-Score vs. …
Unravelling consumer acceptance of local food
Including more locally grown products in our diet is a way to reduce our diets' environmental impact. Therefore, it is important to investigate how this can be effectively communicated on food products to increase consumer acceptance. We propose that product communication that focuses on decreasing the physical and social distance between the food producer and the consumer can result in consumers identifying more with the food producer, which, in…
Same strategies – different categories
Replacing animal-derived proteins with plant-based proteins has environmental and health benefits. Despite increasing consumer acceptance of plant-based proteins, most individuals do not frequently consume them. Understanding how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins can support the protein transition, as it might provide insights into both consumer acceptance and how to po…
Brief self-efficacy interventions to increase healthy dietary behaviours
Purpose Self-efficacy has often been found to play a significant role in healthy dietary behaviours. However, self-efficacy interventions most often consist of intensive interventions. The authors aim to provide more insight into the effect of brief self-efficacy interventions on healthy dietary behaviours. Design/methodology/approach In the present article, two randomized controlled trials are described. In study 1, a brief self-efficacy interve…
Personalized dietary advice for households with a low socioeconomic status – A real-life pilot study
Roles of citizens in environmental governance in the Information Age — four theoretical perspectives
Snacking now or later? Individual differences in following intentions or habits explained by time perspective
The self‐regulatory function of anticipated pride and guilt in a sustainable and healthy consumption context
Although individuals generally value health and sustainability, they do not always behave in a manner that is consistent with their standards. The current study examines whether attitudes and social norms (i.e., descriptive and injunctive norms) can evoke anticipated pride and guilt, which, in turn, guide behavioural intentions. This self‐regulatory function of anticipated pride and guilt is examined in the Theory of Planned Behaviour (TPB) exten…
The Norm Activation Model
Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross-cultural consumer segmentation
The Norm Activation Model
The self‐regulatory function of anticipated pride and guilt in a sustainable and healthy consumption context
Although individuals generally value health and sustainability, they do not always behave in a manner that is consistent with their standards. The current study examines whether attitudes and social norms (i.e., descriptive and injunctive norms) can evoke anticipated pride and guilt, which, in turn, guide behavioural intentions. This self‐regulatory function of anticipated pride and guilt is examined in the Theory of Planned Behaviour (TPB) exten…
Roles of citizens in environmental governance in the Information Age — four theoretical perspectives
Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross-cultural consumer segmentation
Same strategies – different categories
Replacing animal-derived proteins with plant-based proteins has environmental and health benefits. Despite increasing consumer acceptance of plant-based proteins, most individuals do not frequently consume them. Understanding how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins can support the protein transition, as it might provide insights into both consumer acceptance and how to po…
Snacking now or later? Individual differences in following intentions or habits explained by time perspective
Unravelling consumer acceptance of local food
Including more locally grown products in our diet is a way to reduce our diets' environmental impact. Therefore, it is important to investigate how this can be effectively communicated on food products to increase consumer acceptance. We propose that product communication that focuses on decreasing the physical and social distance between the food producer and the consumer can result in consumers identifying more with the food producer, which, in…
Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross-cultural consumer segmentation
The Norm Activation Model
The self‐regulatory function of anticipated pride and guilt in a sustainable and healthy consumption context
Although individuals generally value health and sustainability, they do not always behave in a manner that is consistent with their standards. The current study examines whether attitudes and social norms (i.e., descriptive and injunctive norms) can evoke anticipated pride and guilt, which, in turn, guide behavioural intentions. This self‐regulatory function of anticipated pride and guilt is examined in the Theory of Planned Behaviour (TPB) exten…
Roles of citizens in environmental governance in the Information Age — four theoretical perspectives
Snacking now or later? Individual differences in following intentions or habits explained by time perspective
Personalized dietary advice for households with a low socioeconomic status – A real-life pilot study
Brief self-efficacy interventions to increase healthy dietary behaviours
Purpose Self-efficacy has often been found to play a significant role in healthy dietary behaviours. However, self-efficacy interventions most often consist of intensive interventions. The authors aim to provide more insight into the effect of brief self-efficacy interventions on healthy dietary behaviours. Design/methodology/approach In the present article, two randomized controlled trials are described. In study 1, a brief self-efficacy interve…
Same strategies – different categories
Replacing animal-derived proteins with plant-based proteins has environmental and health benefits. Despite increasing consumer acceptance of plant-based proteins, most individuals do not frequently consume them. Understanding how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins can support the protein transition, as it might provide insights into both consumer acceptance and how to po…
Unravelling consumer acceptance of local food
Including more locally grown products in our diet is a way to reduce our diets' environmental impact. Therefore, it is important to investigate how this can be effectively communicated on food products to increase consumer acceptance. We propose that product communication that focuses on decreasing the physical and social distance between the food producer and the consumer can result in consumers identifying more with the food producer, which, in…
The impact of the eco-score and the co-presence of Nutri-Score on sustainable food identification by consumers
Eco-labelling is a way to transparently communicate a product's environmental impact. A universal Eco-Score is under debate, and it remains unclear which form of eco-labelling best supports consumers in identifying sustainable food products, especially in combination with the Nutri-Score. The effectiveness of the Eco-Score on sustainability identification was assessed in two online choice tests (n = 1201, n = 938), by assessing: 1) Eco-Score vs. …
From Niche to Norm
Plant-based labels aim to promote plant-based choices by highlighting which products are plant-based. However, these labels are often applied selectively, leaving many more plant-based products unlabelled. We argue that this may unintentionally communicate that plant-based options are more 'niche' rather than the 'norm', and thereby hinder normalisation of plant-based consumption. Across two incentive-compatible experiments with representative Du…
Psychology (8 works) · Behavioral Health and Interventions (5 works) · Social Psychology (5 works) · Business (4 works) · Agriculture Sustainability and Environmental Impact (3 works) · Economics (3 works) · Medicine (3 works) · Sociology (3 works) · Biology (2 works) · Computer Science (2 works)