Chenting Su
Biographic Data
| ID | 6031322 |
|---|---|
| NAME | Chenting Su |
| GIVEN NAMES | Chenting |
| FAMILY NAME | Su |
| SIGNATURE | SU C |
| AFFILIATIONS | City University of Hong Kong |
| ORCID | 0000-0003-4580-9607 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 2 |
Becoming Friends in Online Brand Communities
With the aid of information technology, consumers have increasingly engaged in social interaction in online brand communities. How can these strangers make friends online? Drawing on embeddedness theory and media richness theory, we examine the antecedents and intermediate mechanisms of online friendship. We theorize that online brand community interactivity aided by instant messaging technology is the main driving force of online friendship, whe…
Going green
Explaining housing preference and choice
Destination Image, Self-Congruity, and Travel Behavior
An integrative model of destination image, self-congruity, and travel behavior is described in this article. In particular, the model postulates relationships between destination environment, destination visitor image, tourists’ self-concept, self-congruity, functional congruity, and travel behavior. Travel behavior is hypothesized to be influenced significantly by both self-congruity and functional congruity. Self-congruity is the match between …
Explaining housing preference and choice
Becoming Friends in Online Brand Communities
With the aid of information technology, consumers have increasingly engaged in social interaction in online brand communities. How can these strangers make friends online? Drawing on embeddedness theory and media richness theory, we examine the antecedents and intermediate mechanisms of online friendship. We theorize that online brand community interactivity aided by instant messaging technology is the main driving force of online friendship, whe…
Destination Image, Self-Congruity, and Travel Behavior
An integrative model of destination image, self-congruity, and travel behavior is described in this article. In particular, the model postulates relationships between destination environment, destination visitor image, tourists’ self-concept, self-congruity, functional congruity, and travel behavior. Travel behavior is hypothesized to be influenced significantly by both self-congruity and functional congruity. Self-congruity is the match between …
Explaining housing preference and choice
Going green
Becoming Friends in Online Brand Communities
With the aid of information technology, consumers have increasingly engaged in social interaction in online brand communities. How can these strangers make friends online? Drawing on embeddedness theory and media richness theory, we examine the antecedents and intermediate mechanisms of online friendship. We theorize that online brand community interactivity aided by instant messaging technology is the main driving force of online friendship, whe…
Psychology (4 works) · Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Social Psychology (3 works) · Sociology (3 works) · Cognitive psychology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works)