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Irina V Kozlenkova

Biographic Data

ID6032484
NAMEIrina V Kozlenkova
GIVEN NAMESIrina V
FAMILY NAMEKozlenkova
SIGNATUREKOZLENKOVA I V
AFFILIATIONSMichigan State University
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2016
H-INDEX0
  • To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products

    Detelina Marinova, Irina V Kozlenkova et al.•ARTICLE•Journal of Consumer Research•2016•References: 42

    With rapid biotechnological advances in specialty drugs and direct-to-consumer advertising, consumers are under tremendous pressure to look, perform, feel, and live better. This is often accomplished through the use of life-enhancing products, sometimes referred to as performance-enhancing products, which can be accessed only through a gatekeeper, such as a physician. Integrating consumer and medical research, this article investigates how physic…

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  • To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products

    Detelina Marinova, Irina V Kozlenkova et al.•ARTICLE•Journal of Consumer Research•2016•References: 42

    With rapid biotechnological advances in specialty drugs and direct-to-consumer advertising, consumers are under tremendous pressure to look, perform, feel, and live better. This is often accomplished through the use of life-enhancing products, sometimes referred to as performance-enhancing products, which can be accessed only through a gatekeeper, such as a physician. Integrating consumer and medical research, this article investigates how physic…

Behavioral Health and Interventions (1 work) · Business (1 work) · Conjoint analysis (1 work) · Consumer Attitudes and Food Labeling (1 work) · Economics (1 work) · Family medicine (1 work) · Marketing (1 work) · Medical prescription (1 work) · Medicine (1 work) · Nursing (1 work)

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