Carola Raab
Biographic Data
| ID | 6033370 |
|---|---|
| NAME | Carola Raab |
| GIVEN NAMES | Carola |
| FAMILY NAME | Raab |
| SIGNATURE | RAAB C |
| AFFILIATIONS | University of Nevada, Las Vegas |
| ORCID | 0000-0002-0285-278X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
What Has the Most Impact? An Exploration of Dual-Processing Systems in Hotel Booking Decisions
This research explores the role of dual-processing systems in evaluating complex information on online travel agency (OTA) websites, explicitly focusing on the transformative effects of multiple cues considering information sources. Two experimental studies were conducted to explore the processing modes of information using priming in assessing the impact of a controllable cue (brand in study 1 and scarcity in study 2 and an uncontrollable cue (c…
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What Has the Most Impact? An Exploration of Dual-Processing Systems in Hotel Booking Decisions
This research explores the role of dual-processing systems in evaluating complex information on online travel agency (OTA) websites, explicitly focusing on the transformative effects of multiple cues considering information sources. Two experimental studies were conducted to explore the processing modes of information using priming in assessing the impact of a controllable cue (brand in study 1 and scarcity in study 2 and an uncontrollable cue (c…
Agency (philosophy) (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Dual (grammatical number) (1 work) · Economics (1 work)