Payal Kapoor
Biographic Data
| ID | 6033385 |
|---|---|
| NAME | Payal Kapoor |
| GIVEN NAMES | Payal |
| FAMILY NAME | Kapoor |
| SIGNATURE | KAPOOR P |
| AFFILIATIONS | Management Development Institute |
| ORCID | 0000-0002-6820-7038 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Destination sustainability communication
Purpose The purpose of this study is to examine how destination sustainability communication (DSC), message frames (positive or negative) and travelers’ emotions affect social media engagement (SME) and visit intentions. This study also investigates the moderating role of message source types – destination management offices (DMOs) or greenfluencers. Design/methodology/approach Two studies used an experimental design. Study 1 examined the relatio…
Game On
Effective customer engagement with tourism brands is crucial for influencer marketing and can be significantly enhanced through creative and innovative message strategies that capture customer attention. This paper examines the impact of gamified messages—a novel message modality—on customer engagement with tourism brands. The results of the four studies herein show that gamified messages lead to higher customer engagement with tourism brands tha…
Those ‘funny’ internet memes
Vocal vaccine opposition and hesitancy due to social media-based misinformation is a global threat to public health. This research seeks to investigate the influence of internet memes on misinformation retransmission in the context of COVID-19 vaccine hesitancy. Two experimental-based studies have been conducted. The first study investigates the influence of internet memes (subjective versus objective) on vaccine hesitancy and retransmission. In …
No prominent works on this page.
Those ‘funny’ internet memes
Vocal vaccine opposition and hesitancy due to social media-based misinformation is a global threat to public health. This research seeks to investigate the influence of internet memes on misinformation retransmission in the context of COVID-19 vaccine hesitancy. Two experimental-based studies have been conducted. The first study investigates the influence of internet memes (subjective versus objective) on vaccine hesitancy and retransmission. In …
Destination sustainability communication
Purpose The purpose of this study is to examine how destination sustainability communication (DSC), message frames (positive or negative) and travelers’ emotions affect social media engagement (SME) and visit intentions. This study also investigates the moderating role of message source types – destination management offices (DMOs) or greenfluencers. Design/methodology/approach Two studies used an experimental design. Study 1 examined the relatio…
Game On
Effective customer engagement with tourism brands is crucial for influencer marketing and can be significantly enhanced through creative and innovative message strategies that capture customer attention. This paper examines the impact of gamified messages—a novel message modality—on customer engagement with tourism brands. The results of the four studies herein show that gamified messages lead to higher customer engagement with tourism brands tha…
Social media (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · World Wide Web (2 works) · Computer security (1 work) · Coronavirus disease 2019 (COVID-19) (1 work) · Customer engagement (1 work)