Maria Kathryn Tomlinson
Biographic Data
| ID | 6041007 |
|---|---|
| NAME | Maria Kathryn Tomlinson |
| GIVEN NAMES | Maria Kathryn |
| FAMILY NAME | Tomlinson |
| SIGNATURE | TOMLINSON M K |
| AFFILIATIONS | University of Sheffield |
| ORCID | 0000-0002-2372-7849 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Health Messaging in Menstrual Product Marketing on Social Media
Menstrual product advertisements have undergone shifts in discourse over recent decades, from messages surrounding hygiene towards those of liberation, but discretion narratives have remained. Social media marketing is prominent for menstrual product companies, and much menstrual advocacy is also on social media. This paper explores health messaging, a neglected area, in menstrual product advertising on social media. Multi‐modal critical discours…
Not “just a bad period”— The impact of a co-created endometriosis social media health campaign
Objective The goal of this study was to evaluate the impact of a visual social media health campaign. The #1in10 campaign was co-created by the Danish Endometriosis Patient Association and women with endometriosis. Methods Seven semi-structured interviews were conducted with campaign participants to evaluate their experience of participating. The interviews were then analyzed thematically. Social media metrics on the reach of the campaign were ga…
Periods Don’t Stop for Pandemics”
Menstrual activists have long adopted an intersectional approach in their work to reduce period poverty, eradicate menstrual stigma, and educate audiences about health and sustainability. By forcing offline activities to cease, COVID-19 created unprecedented barriers for menstrual activists, including the closure of offline spaces and social distancing. Lockdown, however, provided a unique opportunity to assess the effectiveness of digital activi…
The trivialization of sexual harassment in Japanese mascot culture
Studies indicate that, in Japan, sexual harassment is rarely reported because of a sociocultural pressure to maintain harmony and a patriarchal expectation for women to be passive. Sexual harassment also remains visible and unregulated in online spaces. It is particularly prevalent in videos of yuru-kyara (mascots) in which acts, such as lifting skirts, are framed as humorous. To explore the influence of such acts on Japanese audiences’ views of …
Chris Bobel, Inga Winkler, Breanne Fahs, Katie Ann Hasson, Elizabeth Arveda Kissling, and Tomi-Ann Roberts, editors. The Palgrave Handbook of Critical Menstruation Studies
The publication of The Palgrave Handbook of Critical Menstruation Studies marks a very important moment in both critical menstruation studies and women’s studies more broadly. This multi-disciplina
Queer(y)ing Bodily Norms in Francophone Culture
Moody and monstrous menstruators
Since 2015, menstruation has become increasingly politicised on social media. This impetus has been driven by activists who strive to destigmatise menstruation and raise awareness of issues such as "period poverty." As sociological studies demonstrate, menstrual stigma is rooted in ideologies that construct menstruating women as leaking, unhygienic and irrational. Such discourses are indicative of a societal imperative to ensure that menstrual bl…
The contribution of citizen views to understanding women’s empowerment as a process of change
This article investigates citizen’s views on women’s empowerment as a process of change in Niger, the lowest country on the Human Development Index where women suffer widespread gender inequality. It draws on semi-structured interviews with radio and civil society organisation (CSO) representatives and on focus group discussions with radio listeners. By discussing how empowerment is perceived by the three groups, it examines which aspects of life…
Moody and monstrous menstruators
Since 2015, menstruation has become increasingly politicised on social media. This impetus has been driven by activists who strive to destigmatise menstruation and raise awareness of issues such as "period poverty." As sociological studies demonstrate, menstrual stigma is rooted in ideologies that construct menstruating women as leaking, unhygienic and irrational. Such discourses are indicative of a societal imperative to ensure that menstrual bl…
Periods Don’t Stop for Pandemics”
Menstrual activists have long adopted an intersectional approach in their work to reduce period poverty, eradicate menstrual stigma, and educate audiences about health and sustainability. By forcing offline activities to cease, COVID-19 created unprecedented barriers for menstrual activists, including the closure of offline spaces and social distancing. Lockdown, however, provided a unique opportunity to assess the effectiveness of digital activi…
The trivialization of sexual harassment in Japanese mascot culture
Studies indicate that, in Japan, sexual harassment is rarely reported because of a sociocultural pressure to maintain harmony and a patriarchal expectation for women to be passive. Sexual harassment also remains visible and unregulated in online spaces. It is particularly prevalent in videos of yuru-kyara (mascots) in which acts, such as lifting skirts, are framed as humorous. To explore the influence of such acts on Japanese audiences’ views of …
The contribution of citizen views to understanding women’s empowerment as a process of change
This article investigates citizen’s views on women’s empowerment as a process of change in Niger, the lowest country on the Human Development Index where women suffer widespread gender inequality. It draws on semi-structured interviews with radio and civil society organisation (CSO) representatives and on focus group discussions with radio listeners. By discussing how empowerment is perceived by the three groups, it examines which aspects of life…
Queer(y)ing Bodily Norms in Francophone Culture
Moody and monstrous menstruators
Since 2015, menstruation has become increasingly politicised on social media. This impetus has been driven by activists who strive to destigmatise menstruation and raise awareness of issues such as "period poverty." As sociological studies demonstrate, menstrual stigma is rooted in ideologies that construct menstruating women as leaking, unhygienic and irrational. Such discourses are indicative of a societal imperative to ensure that menstrual bl…
The trivialization of sexual harassment in Japanese mascot culture
Studies indicate that, in Japan, sexual harassment is rarely reported because of a sociocultural pressure to maintain harmony and a patriarchal expectation for women to be passive. Sexual harassment also remains visible and unregulated in online spaces. It is particularly prevalent in videos of yuru-kyara (mascots) in which acts, such as lifting skirts, are framed as humorous. To explore the influence of such acts on Japanese audiences’ views of …
Chris Bobel, Inga Winkler, Breanne Fahs, Katie Ann Hasson, Elizabeth Arveda Kissling, and Tomi-Ann Roberts, editors. The Palgrave Handbook of Critical Menstruation Studies
The publication of The Palgrave Handbook of Critical Menstruation Studies marks a very important moment in both critical menstruation studies and women’s studies more broadly. This multi-disciplina
Not “just a bad period”— The impact of a co-created endometriosis social media health campaign
Objective The goal of this study was to evaluate the impact of a visual social media health campaign. The #1in10 campaign was co-created by the Danish Endometriosis Patient Association and women with endometriosis. Methods Seven semi-structured interviews were conducted with campaign participants to evaluate their experience of participating. The interviews were then analyzed thematically. Social media metrics on the reach of the campaign were ga…
Periods Don’t Stop for Pandemics”
Menstrual activists have long adopted an intersectional approach in their work to reduce period poverty, eradicate menstrual stigma, and educate audiences about health and sustainability. By forcing offline activities to cease, COVID-19 created unprecedented barriers for menstrual activists, including the closure of offline spaces and social distancing. Lockdown, however, provided a unique opportunity to assess the effectiveness of digital activi…
Health Messaging in Menstrual Product Marketing on Social Media
Menstrual product advertisements have undergone shifts in discourse over recent decades, from messages surrounding hygiene towards those of liberation, but discretion narratives have remained. Social media marketing is prominent for menstrual product companies, and much menstrual advocacy is also on social media. This paper explores health messaging, a neglected area, in menstrual product advertising on social media. Multi‐modal critical discours…
Sociology (5 works) · Gender Studies (4 works) · Gender, Feminism, and Media (4 works) · Political science (4 works) · Art (3 works) · Gender Studies (3 works) · Medicine (3 works) · Menstrual Health and Disorders (3 works) · Psychology (3 works) · Social media (3 works)