Deon Rousseau
Biographic Data
| ID | 6052748 |
|---|---|
| NAME | Deon Rousseau |
| GIVEN NAMES | Deon |
| FAMILY NAME | Rousseau |
| SIGNATURE | ROUSSEAU D |
| AFFILIATIONS | Department of Industrial and Organizational Psychology, University of Port Elizabeth, P.O. Box 1600, Port Elizabeth 6000, Republic of South Africa |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 1984 |
| H-INDEX | 1 |
Patterns of Information Search among Semi-Durable Goods Buyers
Consumers acquire information from a variety of out-of-store and in-store sources. Sources differ in their abilities to convey different kinds of information. This paper examines the implications of these sources for designing effective marketing strategies by comparing search behaviour of hypermarket shoppers for two product classes. Data were obtained from two samples, 250 buyers of small electrical appliances and 250 buyers of car accessories …
A Study on Pre-Purchase Information Search by Consumers
Out-of-store and in-store information search are two steps that are generally posited to precede a purchase decision (Moore & Lehmann 1980). This paper focuses on the type and amount of information sources consulted prior to purchasing, the duration of in-store information-seeking and the buying determinants which are decisive in the final decision-making process for a given product category. Data were obtained from a non-probability convenience …
Patterns of Information Search among Semi-Durable Goods Buyers
Consumers acquire information from a variety of out-of-store and in-store sources. Sources differ in their abilities to convey different kinds of information. This paper examines the implications of these sources for designing effective marketing strategies by comparing search behaviour of hypermarket shoppers for two product classes. Data were obtained from two samples, 250 buyers of small electrical appliances and 250 buyers of car accessories …
A Study on Pre-Purchase Information Search by Consumers
Out-of-store and in-store information search are two steps that are generally posited to precede a purchase decision (Moore & Lehmann 1980). This paper focuses on the type and amount of information sources consulted prior to purchasing, the duration of in-store information-seeking and the buying determinants which are decisive in the final decision-making process for a given product category. Data were obtained from a non-probability convenience …
A Study on Pre-Purchase Information Search by Consumers
Out-of-store and in-store information search are two steps that are generally posited to precede a purchase decision (Moore & Lehmann 1980). This paper focuses on the type and amount of information sources consulted prior to purchasing, the duration of in-store information-seeking and the buying determinants which are decisive in the final decision-making process for a given product category. Data were obtained from a non-probability convenience …
Patterns of Information Search among Semi-Durable Goods Buyers
Consumers acquire information from a variety of out-of-store and in-store sources. Sources differ in their abilities to convey different kinds of information. This paper examines the implications of these sources for designing effective marketing strategies by comparing search behaviour of hypermarket shoppers for two product classes. Data were obtained from two samples, 250 buyers of small electrical appliances and 250 buyers of car accessories …
Advertising (2 works) · Business (2 works) · Consumer Retail Behavior Studies (2 works) · Marketing (2 works) · Marketing (2 works) · Mathematics (2 works) · Product (mathematics) (2 works) · Sample (material) (2 works) · Class (philosophy) (1 work) · Computer Science (1 work)