Vikki Lassiter
Biographic Data
| ID | 6079108 |
|---|---|
| NAME | Vikki Lassiter |
| GIVEN NAMES | Vikki |
| FAMILY NAME | Lassiter |
| SIGNATURE | LASSITER V |
| AFFILIATIONS | At the time of the study, Katherine Isselmann DiSantis was with and Vikki Lassiter and Shiriki Kumanyika are with the African American Collaborative Obesity Research Network, Center for Clinical Epidemiology and Biostatistics, Perelman School of Medicine, University of Pennsylvania, Philadelphia. Sonya A. Grier is with the Kogod School of Business, American University, Washington, DC. Angela Odoms-Young is with the Department of Kinesiology and Nutrition, University of Illinois at Chicago. Monica L.... |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments
Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before a…
What “Price” Means When Buying Food
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitat…
What “Price” Means When Buying Food
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitat…
What “Price” Means When Buying Food
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitat…
Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments
Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before a…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Organic Food and Agriculture (2 works) · Psychology (2 works) · Qualitative research (2 works) · Sociology (2 works) · Consumer Attitudes and Food Labeling (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumption (sociology (1 work)