Kirk Plangger
Biographic Data
| ID | 6084670 |
|---|---|
| NAME | Kirk Plangger |
| GIVEN NAMES | Kirk |
| FAMILY NAME | Plangger |
| SIGNATURE | PLANGGER K |
| AFFILIATIONS | King's College London |
| ORCID | 0000-0002-0354-9707 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Evolution, challenges, and opportunities of AI-generated advertising
AI technologies are now deeply integrated into the advertising ecosystem. They encompass large language models (e.g. ChatGPT, Google Gemini), immersive virtual environments, and large-scale data an
Principles of responsible digital implementation
Organizations are readily implementing innovative technological solutions, including artificial intelligence (AI) and robotics, to remain competitive. However, these implementations often disrupt the existing routines and practices of stakeholders that are critical for organizational performance and success. If stakeholders are not part of the implementation decision process, the technological disruption may induce stakeholder resistance that may…
Implications of crib sheets for student well-being and exam performance
Existing research on the use of crib sheets as a study aid spans several decades and provides inconclusive results. Later studies called for further research on the content of crib sheets as well as their application in different disciplines. We respond to these calls with a mixed methods research design based on a sample of business students enrolled in six undergraduate and graduate consumer behavior classes in the UK over a three-year period. …
Gist do it! How motivational mechanisms help wearable users develop healthy habits
Preparing for an Era of Deepfakes and AI-Generated Ads
Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry digital and automatic tools that enable advertisers to automate many advertising processes and produce “synthetic ads,” or ads comprising content based on the artificial and automatic production and modification of data. The emerging practice of synthetic adverti…
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
Creative artificial intelligence technologies ( e.g. , deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tool…
Deepfakes
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with potentially deceitful authenticity on their platforms. This paper introduces what deepfakes are, how they…
Is it all a game? Understanding the principles of gamification
Thriving in a New World Economy
Viral media & marketing
The power of popularity
Customers are increasingly consuming and talking about products and services on online social networks. Thus, these online brand communities have become more important to marketers in their quest to increase future sales through loyalty and customer acquisition. Social media environments, such as Twitter and Facebook, seem to increase consumer loyalty by increasing the popularity of the brand, allowing marketers another way of differentiating. Th…
When satire is serious
This article examines the case of Italy's Mr. Berlusconi's indiscretions and the effect his scandals have played in the decline of the Italian national brand. National brands are the perceived added value that international consumers place on that country and its products and services. An analysis of recent political cartoons will provide insight into international attitudes regarding Mr. Berlusconi's political and social actions. From this inves…
The power of popularity
Customers are increasingly consuming and talking about products and services on online social networks. Thus, these online brand communities have become more important to marketers in their quest to increase future sales through loyalty and customer acquisition. Social media environments, such as Twitter and Facebook, seem to increase consumer loyalty by increasing the popularity of the brand, allowing marketers another way of differentiating. Th…
When satire is serious
This article examines the case of Italy's Mr. Berlusconi's indiscretions and the effect his scandals have played in the decline of the Italian national brand. National brands are the perceived added value that international consumers place on that country and its products and services. An analysis of recent political cartoons will provide insight into international attitudes regarding Mr. Berlusconi's political and social actions. From this inves…
When satire is serious
This article examines the case of Italy's Mr. Berlusconi's indiscretions and the effect his scandals have played in the decline of the Italian national brand. National brands are the perceived added value that international consumers place on that country and its products and services. An analysis of recent political cartoons will provide insight into international attitudes regarding Mr. Berlusconi's political and social actions. From this inves…
The power of popularity
Customers are increasingly consuming and talking about products and services on online social networks. Thus, these online brand communities have become more important to marketers in their quest to increase future sales through loyalty and customer acquisition. Social media environments, such as Twitter and Facebook, seem to increase consumer loyalty by increasing the popularity of the brand, allowing marketers another way of differentiating. Th…
Viral media & marketing
Is it all a game? Understanding the principles of gamification
Thriving in a New World Economy
Deepfakes
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with potentially deceitful authenticity on their platforms. This paper introduces what deepfakes are, how they…
Gist do it! How motivational mechanisms help wearable users develop healthy habits
Preparing for an Era of Deepfakes and AI-Generated Ads
Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry digital and automatic tools that enable advertisers to automate many advertising processes and produce “synthetic ads,” or ads comprising content based on the artificial and automatic production and modification of data. The emerging practice of synthetic adverti…
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
Creative artificial intelligence technologies ( e.g. , deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tool…
Principles of responsible digital implementation
Organizations are readily implementing innovative technological solutions, including artificial intelligence (AI) and robotics, to remain competitive. However, these implementations often disrupt the existing routines and practices of stakeholders that are critical for organizational performance and success. If stakeholders are not part of the implementation decision process, the technological disruption may induce stakeholder resistance that may…
Implications of crib sheets for student well-being and exam performance
Existing research on the use of crib sheets as a study aid spans several decades and provides inconclusive results. Later studies called for further research on the content of crib sheets as well as their application in different disciplines. We respond to these calls with a mixed methods research design based on a sample of business students enrolled in six undergraduate and graduate consumer behavior classes in the UK over a three-year period. …
Evolution, challenges, and opportunities of AI-generated advertising
AI technologies are now deeply integrated into the advertising ecosystem. They encompass large language models (e.g. ChatGPT, Google Gemini), immersive virtual environments, and large-scale data an
Computer Science (8 works) · Business (6 works) · Advertising (5 works) · Digital Marketing and Social Media (5 works) · Sociology (4 works) · Economics (3 works) · Political science (3 works) · Adversarial system (2 works) · Artificial Intelligence (2 works) · Artificial Intelligence (2 works)