Sid Terason
Biographic Data
| ID | 6087447 |
|---|---|
| NAME | Sid Terason |
| GIVEN NAMES | Sid |
| FAMILY NAME | Terason |
| SIGNATURE | TERASON S |
| AFFILIATIONS | Kasetsart University |
| ORCID | 0000-0002-8817-4069 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Posthuman Executive
This study investigates how industrial executives in Thailand′s manufacturing sector navigate artificial intelligence integration into leadership practices. As AI systems increasingly participate in organizational decision‐making, questions arise about how leaders experience shared authority with algorithmic agents and how cultural context shapes that experience. Drawing on semi‐structured interviews with 25 senior executives from medium‐ to larg…
From Interaction to Loyalty
This study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality. It hypothesizes that different types of digital brand interaction—information‐based, interaction‐based, and service‐based—have varying effects on brand loyalty and customer relationship quality. The participants were 605 car owners from Bangkok, who responded to a str…
Digital nationalism
This study investigates the intersection of sports and nationalism among Thai sports fans, with a focus on the role of social media in shaping national identity. Employing qualitative methods, including thematic analysis, we examined over 500 social media posts, comments and interactions purposively sampled from Facebook, X and Instagram during major sports events such as the Olympics, Asian Games and Southeast Asian Games. Guided by Social Ident…
The Role of Market Demand in Enhancing Transformation Effect in the Healthy Elderly in Beijing-Tianjin-Hebei Region
This study explores the dynamic role of digital intelligence in service innovation and the moderating effect of market demand on transformation effects in the healthy elderly care sector of the Beijing-Tianjin-Hebei region. Against the backdrop of the region’s aging rate (22.65%) exceeding the national average, traditional elderly care models face supply-demand imbalances, while digital intelligence offers industrial transformation opportunities.…
Transformational Leadership Unleashed
This study investigates the influence of transformational leadership on job satisfaction, with a specific focus on the mediating role of psychological capital in private universities in Guangxi. The main hypotheses are that transformational leadership directly affects job satisfaction and that psychological capital partially mediates this relationship. Participants included 460 teachers from 12 private universities in Guangxi, China, selected by …
The Impact of Innovative Learning Methods on Self-Efficacy
This qualitative study explores the lived experiences of high school students and educators in Shenzhen, China, with a focus on how innovative learning methods impact their self-efficacy. In recent years, Shenzhen has become a hub for educational reform, integrating technologies such as project-based learning, gamification, and flipped classrooms. Self-efficacy, defined as one's belief in their ability to succeed, plays a crucial role in adapting…
Elevating Organizational Performance of University through Organizational Learning, Organizational Agility, and Service Innovation
With the development of recent decades, the quality and overall strength of Chinese universities have gradually improved. As comprehensive service-oriented organizations, universities can enhance their development level and overall image by improving organizational learning, organizational agility, and service innovation. To narrow the gap between local universities in Hainan and those in developed regions of China and the world, and to accelerat…
Leadership and Innovation Management
The study investigates how leadership and innovation management influence organizational performance, with agility and resilience as mediating factors. The primary objective was to examine the direct and indirect effects of these variables on organizational performance. The findings show that leadership and innovation management have significant direct impacts on performance. Agility and resilience also play crucial roles in mediating these relat…
Flavors of Fusion
This study investigated the significance of Thai street food in shaping the cultural and gastronomic experiences of Chinese tourists visiting Thailand. As culinary tourism gains global traction, street food has emerged as a key aspect of authentic cultural immersion, particularly in Thailand, where it is deeply embedded in daily life and national identity. This study employs a qualitative approach, using semi-structured interviews with 25 Chinese…
From mega-events hosting to scientific leadership
Mega-events have always been an attractive topic for sports management academics. We used scientometric software packages to look at the studies on this topic that have been added to the Web of Science database in the last 68 years. Not only did we give an overview of the background information of the researchers, the status of their collaborations, and the countries and institutions they represented, but we also pointed out active and influentia…
Configuring the Pattern of Sustainable Tourism Development as Affected by the Construction of a High-Speed Railway System
This study highlights the role of a high-speed railway system in driving the tourism industry, as the tourism market prepares to achieve sustainable development after the COVID-19 pandemic. Considering the example of southwestern China, this study summarizes the configuration patterns of sustainable tourism development based on the fuzzy-set qualitative comparative analysis method, and subsequently uses the gravity model to express its core facto…
Unraveling the Mysteries of Thai Culinary Culture
This study aimed to explore the impact of Thai street food on the sense of adventure and cultural immersion among first-time visitors to Thailand. Using a cross-sectional design in authentic public street settings, participants were surveyed with a semi-structured questionnaire to gather their perspectives. Thematic analysis revealed five main themes: distinctiveness, economic value, service, regulation, and locality, which were categorized into …
Green Technological Innovation Fueling Competitive Edge in China's Insurance Industry
This study delves into the transformative impact of green technological innovation within China's insurance industry, examining its role in enhancing competitiveness and promoting sustainability. The global insurance landscape is increasingly shaped by climate-related risks, necessitating the adoption of advanced technological solutions. Leveraging comprehensive thematic analysis of qualitative data from interviews and document analysis, this res…
Curriculum Quality, Process Innovation, School Reputation, and Perceived Value Affecting the Loyalty of Chinese Higher Education Students in Thailand
This qualitative case study investigates the factors influencing the loyalty of Chinese higher education students in Thailand, focusing on curriculum quality, process innovation, institution reputation, and perceived value. Through in-depth interviews of 30 selected students and content analysis of the transcripts, the study uncovered the nuanced perspectives of Chinese students and revealed the significance of these factors in shaping their loya…
The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers
This study explores the development of self-leadership skills among webcast streamers in China's e-commerce industry. We delved into the psychological factors that influence these skills in a unique professional context. This research involved in-depth interviews with 20 webcast streamers from various niches within the Chinese e-commerce sector. Thematic analysis of their insights revealed several key findings. Intrinsic motivation, stemming from…
Encouraging pro‐environmental behavior in university employees
Global warming is occurring at an alarming rate, with climate change creating severe water‐related hazards that are at the top of the natural disasters list. The highest human losses have been recorded in the past 50 years based on world meteorological organization calculations. Thus, everyone needs to play their part in environmental sustainability (ES). This will require a change in behavior; therefore, the current study considered pro‐environm…
Encouraging pro‐environmental behavior in university employees
Global warming is occurring at an alarming rate, with climate change creating severe water‐related hazards that are at the top of the natural disasters list. The highest human losses have been recorded in the past 50 years based on world meteorological organization calculations. Thus, everyone needs to play their part in environmental sustainability (ES). This will require a change in behavior; therefore, the current study considered pro‐environm…
Encouraging pro‐environmental behavior in university employees
Global warming is occurring at an alarming rate, with climate change creating severe water‐related hazards that are at the top of the natural disasters list. The highest human losses have been recorded in the past 50 years based on world meteorological organization calculations. Thus, everyone needs to play their part in environmental sustainability (ES). This will require a change in behavior; therefore, the current study considered pro‐environm…
From mega-events hosting to scientific leadership
Mega-events have always been an attractive topic for sports management academics. We used scientometric software packages to look at the studies on this topic that have been added to the Web of Science database in the last 68 years. Not only did we give an overview of the background information of the researchers, the status of their collaborations, and the countries and institutions they represented, but we also pointed out active and influentia…
Configuring the Pattern of Sustainable Tourism Development as Affected by the Construction of a High-Speed Railway System
This study highlights the role of a high-speed railway system in driving the tourism industry, as the tourism market prepares to achieve sustainable development after the COVID-19 pandemic. Considering the example of southwestern China, this study summarizes the configuration patterns of sustainable tourism development based on the fuzzy-set qualitative comparative analysis method, and subsequently uses the gravity model to express its core facto…
Unraveling the Mysteries of Thai Culinary Culture
This study aimed to explore the impact of Thai street food on the sense of adventure and cultural immersion among first-time visitors to Thailand. Using a cross-sectional design in authentic public street settings, participants were surveyed with a semi-structured questionnaire to gather their perspectives. Thematic analysis revealed five main themes: distinctiveness, economic value, service, regulation, and locality, which were categorized into …
Green Technological Innovation Fueling Competitive Edge in China's Insurance Industry
This study delves into the transformative impact of green technological innovation within China's insurance industry, examining its role in enhancing competitiveness and promoting sustainability. The global insurance landscape is increasingly shaped by climate-related risks, necessitating the adoption of advanced technological solutions. Leveraging comprehensive thematic analysis of qualitative data from interviews and document analysis, this res…
Curriculum Quality, Process Innovation, School Reputation, and Perceived Value Affecting the Loyalty of Chinese Higher Education Students in Thailand
This qualitative case study investigates the factors influencing the loyalty of Chinese higher education students in Thailand, focusing on curriculum quality, process innovation, institution reputation, and perceived value. Through in-depth interviews of 30 selected students and content analysis of the transcripts, the study uncovered the nuanced perspectives of Chinese students and revealed the significance of these factors in shaping their loya…
The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers
This study explores the development of self-leadership skills among webcast streamers in China's e-commerce industry. We delved into the psychological factors that influence these skills in a unique professional context. This research involved in-depth interviews with 20 webcast streamers from various niches within the Chinese e-commerce sector. Thematic analysis of their insights revealed several key findings. Intrinsic motivation, stemming from…
Transformational Leadership Unleashed
This study investigates the influence of transformational leadership on job satisfaction, with a specific focus on the mediating role of psychological capital in private universities in Guangxi. The main hypotheses are that transformational leadership directly affects job satisfaction and that psychological capital partially mediates this relationship. Participants included 460 teachers from 12 private universities in Guangxi, China, selected by …
The Impact of Innovative Learning Methods on Self-Efficacy
This qualitative study explores the lived experiences of high school students and educators in Shenzhen, China, with a focus on how innovative learning methods impact their self-efficacy. In recent years, Shenzhen has become a hub for educational reform, integrating technologies such as project-based learning, gamification, and flipped classrooms. Self-efficacy, defined as one's belief in their ability to succeed, plays a crucial role in adapting…
Elevating Organizational Performance of University through Organizational Learning, Organizational Agility, and Service Innovation
With the development of recent decades, the quality and overall strength of Chinese universities have gradually improved. As comprehensive service-oriented organizations, universities can enhance their development level and overall image by improving organizational learning, organizational agility, and service innovation. To narrow the gap between local universities in Hainan and those in developed regions of China and the world, and to accelerat…
Leadership and Innovation Management
The study investigates how leadership and innovation management influence organizational performance, with agility and resilience as mediating factors. The primary objective was to examine the direct and indirect effects of these variables on organizational performance. The findings show that leadership and innovation management have significant direct impacts on performance. Agility and resilience also play crucial roles in mediating these relat…
Flavors of Fusion
This study investigated the significance of Thai street food in shaping the cultural and gastronomic experiences of Chinese tourists visiting Thailand. As culinary tourism gains global traction, street food has emerged as a key aspect of authentic cultural immersion, particularly in Thailand, where it is deeply embedded in daily life and national identity. This study employs a qualitative approach, using semi-structured interviews with 25 Chinese…
From Interaction to Loyalty
This study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality. It hypothesizes that different types of digital brand interaction—information‐based, interaction‐based, and service‐based—have varying effects on brand loyalty and customer relationship quality. The participants were 605 car owners from Bangkok, who responded to a str…
Digital nationalism
This study investigates the intersection of sports and nationalism among Thai sports fans, with a focus on the role of social media in shaping national identity. Employing qualitative methods, including thematic analysis, we examined over 500 social media posts, comments and interactions purposively sampled from Facebook, X and Instagram during major sports events such as the Olympics, Asian Games and Southeast Asian Games. Guided by Social Ident…
The Role of Market Demand in Enhancing Transformation Effect in the Healthy Elderly in Beijing-Tianjin-Hebei Region
This study explores the dynamic role of digital intelligence in service innovation and the moderating effect of market demand on transformation effects in the healthy elderly care sector of the Beijing-Tianjin-Hebei region. Against the backdrop of the region’s aging rate (22.65%) exceeding the national average, traditional elderly care models face supply-demand imbalances, while digital intelligence offers industrial transformation opportunities.…
The Posthuman Executive
This study investigates how industrial executives in Thailand′s manufacturing sector navigate artificial intelligence integration into leadership practices. As AI systems increasingly participate in organizational decision‐making, questions arise about how leaders experience shared authority with algorithmic agents and how cultural context shapes that experience. Drawing on semi‐structured interviews with 25 senior executives from medium‐ to larg…
Business (12 works) · Political science (8 works) · Marketing (6 works) · Psychology (6 works) · Public relations (6 works) · Sociology (6 works) · Computer Science (5 works) · Geography (5 works) · Advertising (4 works) · Qualitative research (4 works)