Fahim Syed Muhammad
Biographic Data
| ID | 6087492 |
|---|---|
| NAME | Fahim Syed Muhammad |
| GIVEN NAMES | Fahim Syed |
| FAMILY NAME | Muhammad |
| SIGNATURE | MUHAMMAD F S |
| AFFILIATIONS | College of Business Management Institute of Business Management Karachi Pakistan |
| ORCID | 0000-0001-8147-669X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From diversity rhetoric to strategic inclusion
Skipping the skippable
PURPOSE: This explanatory research aims to describe the factors that impact YouTube ad intrusiveness, value, and avoidance in light of psychological reactance theory. RESEARCH DESIGN: The research has a causal-predictive design. It describes the relationship between the construct with an underpinning theory. Data from a sample of 294 respondents were analyzed using partial least square structural equation modeling to test within sample explanator…
Putting first things first
The airlines industry is becoming increasingly competitive, necessitating a deep understanding of the role passengers’ brand experiences play in their citizenship-like behaviors. This study aims to investigate the influence of service experiences of airline passengers on their voluntary, customer-driven citizenship behavior. Using purposive and quota sampling, the data for this study were collected from 395passengers of 20 international airlines …
No prominent works on this page.
Skipping the skippable
PURPOSE: This explanatory research aims to describe the factors that impact YouTube ad intrusiveness, value, and avoidance in light of psychological reactance theory. RESEARCH DESIGN: The research has a causal-predictive design. It describes the relationship between the construct with an underpinning theory. Data from a sample of 294 respondents were analyzed using partial least square structural equation modeling to test within sample explanator…
From diversity rhetoric to strategic inclusion
Putting first things first
The airlines industry is becoming increasingly competitive, necessitating a deep understanding of the role passengers’ brand experiences play in their citizenship-like behaviors. This study aims to investigate the influence of service experiences of airline passengers on their voluntary, customer-driven citizenship behavior. Using purposive and quota sampling, the data for this study were collected from 395passengers of 20 international airlines …
Digital Marketing and Social Media (2 works) · Brand Loyalty (1 work) · Citizenship (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Relationship Management (1 work) · Customer Service Quality and Loyalty (1 work) · Discrimination and Equality Law (1 work) · Empirical research (1 work) · Engineering (1 work) · Ethnic group (1 work)