Allan Wyllie
Biographic Data
| ID | 6094388 |
|---|---|
| NAME | Allan Wyllie |
| GIVEN NAMES | Allan |
| FAMILY NAME | Wyllie |
| SIGNATURE | WYLLIE A |
| AFFILIATIONS | University of Auckland |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 1997 |
| H-INDEX | 1 |
A qualitative investigation of responses to televised alcohol advertisements
February 1992 saw the introduction of new rules governing alcohol advertising in New Zealand. Prior to this date there had been limited alcohol advertising on television, with only sponsorship and corporate advertising permitted (Casswell et al., 1989). The new rules allowed for alcohol brand advertising to be shown after 9 p.m., and this resulted in a fourfold increase in televised alcohol advertising in the two-year period between 1991 and 1993…
Identifying target segments of male drinkers for health promotion
Data from a 1988 national drinking survey was cluster analysed to identify different types of male drinkers, to assist in the targeting of health promotion strategies. Of the five segments generated by the clustering, one labelled Young Heavy Drinking Males was identified as the most appropriate target segment, because although they were the segment reporting the highest level of alcohol-related problems they were also the segment most likely to …
Formative evaluation of a policy-orientated print media campaign
A print media advertising campaign was developed as part of a media advocacy strategy to support health promotion initiatives with policy makers and opinion leaders, at a time when major changes were being proposed to New Zealand's liquor laws. A three-part formative evaluation programme was undertaken towards the end of the first phase of the campaign to identify the best components to use in the second phase of the campaign. A quantitative gene…
The response of young men to increased television advertising of alcohol in New Zealand
A random sample of 301 males aged 15–30 years was undertaken in New Zealand's three major urban centres, to investigate their perception of two alcohol industry advertisements on television. Advertising of alcohol was not allowed on New Zealand television and these two advertisements, the first of a new wave, were ostensibly advertising alcohol companies and their sports sponsorship. However, the research identified that both were perceived as ad…
A qualitative investigation of responses to televised alcohol advertisements
February 1992 saw the introduction of new rules governing alcohol advertising in New Zealand. Prior to this date there had been limited alcohol advertising on television, with only sponsorship and corporate advertising permitted (Casswell et al., 1989). The new rules allowed for alcohol brand advertising to be shown after 9 p.m., and this resulted in a fourfold increase in televised alcohol advertising in the two-year period between 1991 and 1993…
The response of young men to increased television advertising of alcohol in New Zealand
A random sample of 301 males aged 15–30 years was undertaken in New Zealand's three major urban centres, to investigate their perception of two alcohol industry advertisements on television. Advertising of alcohol was not allowed on New Zealand television and these two advertisements, the first of a new wave, were ostensibly advertising alcohol companies and their sports sponsorship. However, the research identified that both were perceived as ad…
Formative evaluation of a policy-orientated print media campaign
A print media advertising campaign was developed as part of a media advocacy strategy to support health promotion initiatives with policy makers and opinion leaders, at a time when major changes were being proposed to New Zealand's liquor laws. A three-part formative evaluation programme was undertaken towards the end of the first phase of the campaign to identify the best components to use in the second phase of the campaign. A quantitative gene…
Identifying target segments of male drinkers for health promotion
Data from a 1988 national drinking survey was cluster analysed to identify different types of male drinkers, to assist in the targeting of health promotion strategies. Of the five segments generated by the clustering, one labelled Young Heavy Drinking Males was identified as the most appropriate target segment, because although they were the segment reporting the highest level of alcohol-related problems they were also the segment most likely to …
A qualitative investigation of responses to televised alcohol advertisements
February 1992 saw the introduction of new rules governing alcohol advertising in New Zealand. Prior to this date there had been limited alcohol advertising on television, with only sponsorship and corporate advertising permitted (Casswell et al., 1989). The new rules allowed for alcohol brand advertising to be shown after 9 p.m., and this resulted in a fourfold increase in televised alcohol advertising in the two-year period between 1991 and 1993…
Political science (4 works) · Psychology (4 works) · Advertising (3 works) · Business (3 works) · Environmental health (3 works) · Medicine (3 works) · Promotion (chess) (3 works) · Alcohol advertising (2 works) · Law (2 works) · Mass media (2 works)