S P Raj
Biographic Data
| ID | 6101543 |
|---|---|
| NAME | S P Raj |
| GIVEN NAMES | S P |
| FAMILY NAME | Raj |
| SIGNATURE | RAJ S P |
| AFFILIATIONS | Whitman College |
| ORCID | 0000-0001-9428-1111 |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 1997 |
| H-INDEX | 2 |
A Comparative Analysis of Reference Price Models
The effect of reference price on brand choice decisions has been well documented in the literature. Researchers, however, have differed in their conceptualizations and, therefore, in their modeling of reference price. In this article, we evaluate five alternative models of reference price of which two are stimulus based (i.e., based on information available at the point-of-purchase) and three that are memory based (i.e., based on price history an…
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
The study investigates whether consumers exhibit asymmetry (i.e., different sensitivity) to negative (“loss”) and positive (“gain”) differences between the reference price and the purchase price in brand choice and purchase quantity decisions. Using panel data for two frequently purchased products with three brands in each product category, we find that consumers loyal to a brand (“loyals”) respond to gain and loss with the same sensitivity in br…
The Effects of Advertising on High and Low Loyalty Consumer Segments
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investigated. In a frequently purchased product class, consumers of high loyalty increase brand and product purchase when advertising for that brand increases. Little switching occurs from competitive brands into the advertised brand. At low loyalties there is little impact. Effects of increased advertising carry over for a few months after advertising is…
A Comparative Analysis of Reference Price Models
The effect of reference price on brand choice decisions has been well documented in the literature. Researchers, however, have differed in their conceptualizations and, therefore, in their modeling of reference price. In this article, we evaluate five alternative models of reference price of which two are stimulus based (i.e., based on information available at the point-of-purchase) and three that are memory based (i.e., based on price history an…
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
The study investigates whether consumers exhibit asymmetry (i.e., different sensitivity) to negative (“loss”) and positive (“gain”) differences between the reference price and the purchase price in brand choice and purchase quantity decisions. Using panel data for two frequently purchased products with three brands in each product category, we find that consumers loyal to a brand (“loyals”) respond to gain and loss with the same sensitivity in br…
The Effects of Advertising on High and Low Loyalty Consumer Segments
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investigated. In a frequently purchased product class, consumers of high loyalty increase brand and product purchase when advertising for that brand increases. Little switching occurs from competitive brands into the advertised brand. At low loyalties there is little impact. Effects of increased advertising carry over for a few months after advertising is…
The Effects of Advertising on High and Low Loyalty Consumer Segments
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investigated. In a frequently purchased product class, consumers of high loyalty increase brand and product purchase when advertising for that brand increases. Little switching occurs from competitive brands into the advertised brand. At low loyalties there is little impact. Effects of increased advertising carry over for a few months after advertising is…
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
The study investigates whether consumers exhibit asymmetry (i.e., different sensitivity) to negative (“loss”) and positive (“gain”) differences between the reference price and the purchase price in brand choice and purchase quantity decisions. Using panel data for two frequently purchased products with three brands in each product category, we find that consumers loyal to a brand (“loyals”) respond to gain and loss with the same sensitivity in br…
A Comparative Analysis of Reference Price Models
The effect of reference price on brand choice decisions has been well documented in the literature. Researchers, however, have differed in their conceptualizations and, therefore, in their modeling of reference price. In this article, we evaluate five alternative models of reference price of which two are stimulus based (i.e., based on information available at the point-of-purchase) and three that are memory based (i.e., based on price history an…
Advertising (2 works) · Business (2 works) · Consumer Market Behavior and Pricing (2 works) · Economics of Agriculture and Food Markets (2 works) · Aesthetic Perception and Analysis (1 works) · Brand awareness (1 works) · Brand extension (1 works) · Brand Loyalty (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)