Chris Hydock
Biographic Data
| ID | 6101548 |
|---|---|
| NAME | Chris Hydock |
| GIVEN NAMES | Chris |
| FAMILY NAME | Hydock |
| SIGNATURE | HYDOCK C |
| AFFILIATIONS | Tulane University |
| ORCID | 0000-0002-0319-1557 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Not Just about Price
Recent research has highlighted a difference in the way consumers approach choice sets. Some consumers focus on products’ quality benefits (vertical differentiation): their selections are driven by the level of quality obtained relative to the price paid. Other consumers focus on products’ taste benefits (horizontal differentiation): their selections are driven by acquiring personal tastes at favorable prices. This article aims to investigate how…
The effects of increased serving sizes on consumption
No prominent works on this page.
The effects of increased serving sizes on consumption
Not Just about Price
Recent research has highlighted a difference in the way consumers approach choice sets. Some consumers focus on products’ quality benefits (vertical differentiation): their selections are driven by the level of quality obtained relative to the price paid. Other consumers focus on products’ taste benefits (horizontal differentiation): their selections are driven by acquiring personal tastes at favorable prices. This article aims to investigate how…
Psychology (2 works) · Advertising (1 work) · Business (1 work) · Calorie (1 work) · Chemistry (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer choice (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Consumer Retail Behavior Studies (1 work)