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Minakshi Trivedi

Biographic Data

ID6101564
NAMEMinakshi Trivedi
GIVEN NAMESMinakshi
FAMILY NAMETrivedi
SIGNATURETRIVEDI M
AFFILIATIONSUniversity at Buffalo, State University of New York
ORCID0000-0003-3821-2781
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR1996
LATEST PUBLICATION YEAR2025
H-INDEX0
  • In the Company of Strangers

    Open Access•Wooyong Jo, Sarang Sunder et al.•ARTICLE•Journal of Consumer Research•2025•References: 68

    Social interactions among consumers, especially in the consumption of digital goods, have become commonplace in an increasingly interconnected marketplace. As such, understanding the impact of such interactions on consumer behavior carries major academic and practitioner significance. This research focuses on an important but under-researched aspect of social influence and the underlying mechanisms that may be driving peer effects. Using the cont…

  • Inferring the Order of the Choice Process Using Consumer Purchase Histories

    Michael S Morgan, Minakshi Trivedi•ARTICLE•Journal of Business and Economic…•1996

    The small-sample properties of the multinomial runs (MR) test, which is often used to test for effects of previous brand choices on current brand-choice probabilities, are explored in this article through a Monte Carlo study of different buyer-level brand-choice probability models. The power and the actual size of this test, under a null hypothesis of no previous brand-choice effects, are shown to depend on the nature of the true underlying model…

No prominent works on this page.

  • Inferring the Order of the Choice Process Using Consumer Purchase Histories

    Michael S Morgan, Minakshi Trivedi•ARTICLE•Journal of Business and Economic…•1996

    The small-sample properties of the multinomial runs (MR) test, which is often used to test for effects of previous brand choices on current brand-choice probabilities, are explored in this article through a Monte Carlo study of different buyer-level brand-choice probability models. The power and the actual size of this test, under a null hypothesis of no previous brand-choice effects, are shown to depend on the nature of the true underlying model…

  • In the Company of Strangers

    Open Access•Wooyong Jo, Sarang Sunder et al.•ARTICLE•Journal of Consumer Research•2025•References: 68

    Social interactions among consumers, especially in the consumption of digital goods, have become commonplace in an increasingly interconnected marketplace. As such, understanding the impact of such interactions on consumer behavior carries major academic and practitioner significance. This research focuses on an important but under-researched aspect of social influence and the underlying mechanisms that may be driving peer effects. Using the cont…

Computer Science (2 works) · Consumer choice (1 work) · Consumer Market Behavior and Pricing (1 work) · Digital Games and Media (1 work) · Econometrics (1 work) · Economic and Environmental Valuation (1 work) · Economics (1 work) · Economics of Agriculture and Food Markets (1 work) · Empirical research (1 work) · Impact of Technology on Adolescents (1 work)

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