Rebecca Ratner
Biographic Data
| ID | 6101576 |
|---|---|
| NAME | Rebecca Ratner |
| GIVEN NAMES | Rebecca |
| FAMILY NAME | Ratner |
| SIGNATURE | RATNER R |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Consumer Goal Pursuit
Each day consumers engage in a variety of behaviors driven by their goals. Such goals can be set by consumers themselves, such as to lose weight, advance professionally, or save for retirement. Goals also can be set by influential others, such as companies that devise loyalty programs to keep consumers motivated to use their products and services. What factors affect the degree to which consumers stay motivated to enact behaviors that facilitate …
No prominent works on this page.
Consumer Goal Pursuit
Each day consumers engage in a variety of behaviors driven by their goals. Such goals can be set by consumers themselves, such as to lose weight, advance professionally, or save for retirement. Goals also can be set by influential others, such as companies that devise loyalty programs to keep consumers motivated to use their products and services. What factors affect the degree to which consumers stay motivated to enact behaviors that facilitate …
Business (1 works) · Cognitive and psychological constructs research (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Function (biology (1 works) · Goal pursuit (1 works) · Goal setting (1 works) · Job Satisfaction and Organizational Behavior (1 works) · Loyalty (1 works)