Shen Duan
Biographic Data
| ID | 6101587 |
|---|---|
| NAME | Shen Duan |
| GIVEN NAMES | Shen |
| FAMILY NAME | Duan |
| SIGNATURE | DUAN S |
| AFFILIATIONS | Zhongnan University of Economics and Law |
| ORCID | 0000-0003-4682-9626 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions
This study investigated how the presence of simple human images in advertisements influences consumers’ experiential purchases. Four studies, three of which were preregistered, convergently indicated that advertisements with a human image (vs. those without) increase consumers’ experiential purchase intentions irrespective of the number of humans in the image. This effect is driven sequentially by social interaction needs and the desire for consu…
The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food
Health-Related Advertising
Previous studies have explored the importance of health-related advertising; however, effective social media advertising strategies for promoting health behaviors remain poorly understood. Grounded in construal level theory, the current study examines the impact of influencer types (virtual vs. human) on health behavior types (illness prevention vs. illness detection). The results indicate that pairing virtual (human) influencers with illness pre…
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
Given the emergence of new technologies (e.g., online payment systems) and new service contexts (e.g., app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e., referencing a product …
Combination of Ephedra sinica stems and Terminalia chebula fruits produces new ephedrine derivatives in vivo that diminish the permeability to BBB while retaining airway dilation and hepatoprotective …
The polarization effect of project presentation in ranking list on project evaluation
As a means of communication to help consumers quickly identify the advantages and disadvantages of brands or products, the ranking list has been paid more and more attention by merchants and consumers. However, most of the existing researches on the ranking effect focuses on comparing the influence mechanism of different ranking list items or positions on consumers, ignoring the influence of different display modes of the same list on consumer ev…
No prominent works on this page.
The polarization effect of project presentation in ranking list on project evaluation
As a means of communication to help consumers quickly identify the advantages and disadvantages of brands or products, the ranking list has been paid more and more attention by merchants and consumers. However, most of the existing researches on the ranking effect focuses on comparing the influence mechanism of different ranking list items or positions on consumers, ignoring the influence of different display modes of the same list on consumer ev…
Combination of Ephedra sinica stems and Terminalia chebula fruits produces new ephedrine derivatives in vivo that diminish the permeability to BBB while retaining airway dilation and hepatoprotective …
The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food
Health-Related Advertising
Previous studies have explored the importance of health-related advertising; however, effective social media advertising strategies for promoting health behaviors remain poorly understood. Grounded in construal level theory, the current study examines the impact of influencer types (virtual vs. human) on health behavior types (illness prevention vs. illness detection). The results indicate that pairing virtual (human) influencers with illness pre…
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
Given the emergence of new technologies (e.g., online payment systems) and new service contexts (e.g., app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e., referencing a product …
Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions
This study investigated how the presence of simple human images in advertisements influences consumers’ experiential purchases. Four studies, three of which were preregistered, convergently indicated that advertisements with a human image (vs. those without) increase consumers’ experiential purchase intentions irrespective of the number of humans in the image. This effect is driven sequentially by social interaction needs and the desire for consu…
Medicine (4 works) · Advertising (3 works) · Business (3 works) · Chemistry (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Psychology (3 works) · Marketing (2 works) · Behavioral Health and Interventions (1 work) · Biochemistry (1 work)