Felipe M Affonso
Biographic Data
| ID | 6101605 |
|---|---|
| NAME | Felipe M Affonso |
| GIVEN NAMES | Felipe M |
| FAMILY NAME | Affonso |
| SIGNATURE | AFFONSO F M |
| AFFILIATIONS | Oklahoma State University |
| ORCID | 0000-0001-8928-5871 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Simple is Eco-Friendly but Complex is Effective
Package design is an important form of point-of-purchase advertising that often conveys information about product characteristics. But can the mere level of its visual complexity produce specific inferences? We suggest that consumers prefer products with visually complex package designs when product efficacy considerations are salient but prefer products with visually simple designs when eco-friendliness considerations are salient. This effect ha…
Brief Commentary
Online behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses. Because these agents perceive the same rendered visual content that humans see, traditional detection methods are ineffective. This article introduces the Cognitive Trap Framework: researchers can transform architectural constraints of vis…
Concealing Prices
This article presents the first systematic empirical investigation into a longstanding question in retail: is it better to display prices upfront or reveal them later in the purchase process? Two large-scale field studies demonstrate that delayed price disclosure can either increase or decrease sales. Supporting laboratory studies reveal that one plausible explanation is that a price delay allows price beliefs to shift consumers’ internal referen…
No prominent works on this page.
Concealing Prices
This article presents the first systematic empirical investigation into a longstanding question in retail: is it better to display prices upfront or reveal them later in the purchase process? Two large-scale field studies demonstrate that delayed price disclosure can either increase or decrease sales. Supporting laboratory studies reveal that one plausible explanation is that a price delay allows price beliefs to shift consumers’ internal referen…
Simple is Eco-Friendly but Complex is Effective
Package design is an important form of point-of-purchase advertising that often conveys information about product characteristics. But can the mere level of its visual complexity produce specific inferences? We suggest that consumers prefer products with visually complex package designs when product efficacy considerations are salient but prefer products with visually simple designs when eco-friendliness considerations are salient. This effect ha…
Brief Commentary
Online behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses. Because these agents perceive the same rendered visual content that humans see, traditional detection methods are ineffective. This article introduces the Cognitive Trap Framework: researchers can transform architectural constraints of vis…
Advertising (1 work) · Architecture (1 work) · Artificial Intelligence in Healthcare and Education (1 work) · Business (1 work) · Cognition (1 work) · Cognitive architecture (1 work) · Cognitive model (1 work) · Computational complexity theory (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Packaging Perceptions and Trends (1 work)