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Minzhe Xu

Biographic Data

ID6101607
NAMEMinzhe Xu
GIVEN NAMESMinzhe
FAMILY NAMEXu
SIGNATUREXU M
AFFILIATIONSIvy Tech Community College of Indiana
ORCID0000-0001-8240-1091
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0
  • When and Why “Consoling” Marginal Underperformers With a Small Versus Zero Reward Hurts Fairness (Without Consolation)

    Open Access•Minzhe Xu, Bowen Ruan•ARTICLE•Journal of Behavioral Decision…•2025•References: 7

    When resource allocation decisions involve marginal underperformers (MUs)—individuals or parties who underperform only “by inches” relative to a threshold—allocators may adopt the consolatory approach, compensating MUs with a small portion of the total resource. Seven studies ( N = 2585) revealed that the consolatory approach, albeit often well intended, may backfire. Specifically, when compared with the non‐consolatory, binary approach (allocati…

  • Concealing Prices

    Open Access•Felipe M Affonso, Amin Shiri et al.•ARTICLE•Journal of Consumer Research•2025

    This article presents the first systematic empirical investigation into a longstanding question in retail: is it better to display prices upfront or reveal them later in the purchase process? Two large-scale field studies demonstrate that delayed price disclosure can either increase or decrease sales. Supporting laboratory studies reveal that one plausible explanation is that a price delay allows price beliefs to shift consumers’ internal referen…

No prominent works on this page.

  • When and Why “Consoling” Marginal Underperformers With a Small Versus Zero Reward Hurts Fairness (Without Consolation)

    Open Access•Minzhe Xu, Bowen Ruan•ARTICLE•Journal of Behavioral Decision…•2025•References: 7

    When resource allocation decisions involve marginal underperformers (MUs)—individuals or parties who underperform only “by inches” relative to a threshold—allocators may adopt the consolatory approach, compensating MUs with a small portion of the total resource. Seven studies ( N = 2585) revealed that the consolatory approach, albeit often well intended, may backfire. Specifically, when compared with the non‐consolatory, binary approach (allocati…

  • Concealing Prices

    Open Access•Felipe M Affonso, Amin Shiri et al.•ARTICLE•Journal of Consumer Research•2025

    This article presents the first systematic empirical investigation into a longstanding question in retail: is it better to display prices upfront or reveal them later in the purchase process? Two large-scale field studies demonstrate that delayed price disclosure can either increase or decrease sales. Supporting laboratory studies reveal that one plausible explanation is that a price delay allows price beliefs to shift consumers’ internal referen…

Decision-Making and Behavioral Economics (2 works) · Advertising (1 work) · Business (1 work) · Consumer Market Behavior and Pricing (1 work) · Economics (1 work) · Experimental Behavioral Economics Studies (1 work) · Game Theory and Voting Systems (1 work) · Innovation Diffusion and Forecasting (1 work) · Marketing (1 work)

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