Ramnath K Chellappa
Biographic Data
| ID | 6101616 |
|---|---|
| NAME | Ramnath K Chellappa |
| GIVEN NAMES | Ramnath K |
| FAMILY NAME | Chellappa |
| SIGNATURE | CHELLAPPA R K |
| ORCID | 0000-0001-9522-8849 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
When Is Hilo Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
One of the prominent pricing decisions a retailer can make is its choice of pricing strategy. Previous research investigating consumers’ responses to stores with frequent, shallow price advantages relative to competitors (a frequency strategy) versus stores with infrequent, deep price advantages (a depth strategy) was all conducted by allowing people to simultaneously view prices from multiple stores, a setting that emphasized across-store compar…
Personalization versus Privacy
No prominent works on this page.
Personalization versus Privacy
When Is Hilo Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
One of the prominent pricing decisions a retailer can make is its choice of pricing strategy. Previous research investigating consumers’ responses to stores with frequent, shallow price advantages relative to competitors (a frequency strategy) versus stores with infrequent, deep price advantages (a depth strategy) was all conducted by allowing people to simultaneously view prices from multiple stores, a setting that emphasized across-store compar…
Business (2 works) · Advertising (1 works) · Competitor analysis (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Dilemma (1 works) · Econometrics (1 works)