Heidemarie Schumacher
Biographic Data
| ID | 6102006 |
|---|---|
| NAME | Heidemarie Schumacher |
| GIVEN NAMES | Heidemarie |
| FAMILY NAME | Schumacher |
| SIGNATURE | SCHUMACHER H |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 1999 |
| H-INDEX | 0 |
From the True, the Good, the Beautiful to the Truly Beautiful Goods. Audience Identification Strategies on German "B-Television" Programs
German television threatens to become, for the most part, the bearer of advertising messages. This trend is explicit in the presentation of goods during blocks of advertising and in the promotion of merchandise through product placement. But, more importantly, it is implicitly visible in the tendency of programming concepts to conform to advertising strategies and of individual program segments to adopt the aesthetics of commercials. An inane pos…
No prominent works on this page.
From the True, the Good, the Beautiful to the Truly Beautiful Goods. Audience Identification Strategies on German "B-Television" Programs
German television threatens to become, for the most part, the bearer of advertising messages. This trend is explicit in the presentation of goods during blocks of advertising and in the promotion of merchandise through product placement. But, more importantly, it is implicitly visible in the tendency of programming concepts to conform to advertising strategies and of individual program segments to adopt the aesthetics of commercials. An inane pos…
Advertising (1 works) · Archaeology (1 works) · Art (1 works) · Biology (1 works) · Botany (1 works) · Business (1 works) · European history and politics (1 works) · German (1 works) · German History and Society (1 works) · History (1 works)