Brian Kee Mun Wong

Biographic Data

ID6153016
NAMEBrian Kee Mun Wong
GIVEN NAMESBrian Kee Mun
FAMILY NAMEWong
SIGNATUREWONG B K M
AFFILIATIONSUniversity of Malaya
ORCID0000-0003-4558-8461
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS28
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Metaverse for supply chain resilience

    Open AccessKai-Xiang Sun, Voon-Hsien Lee et al.ARTICLETechnological Forecasting and…2026

  • Understanding Gig Work in Paving Towards Gig Economy Sustainability

    Mei Peng Low, Brian Kee Mun WongARTICLEThe Malaysian Journal of…2025

    The COVID-19 pandemic accelerated the expansion of the gig economy, driven by the widespread adoption of digital platforms and technological innovations. Although this growth has been thoroughly documented, the sustainability of gig work in the post-pandemic period remains underexplored. This study addresses this research gap by examining the post-pandemic gig economy, with a particular focus on low-skilled physical gig work in the on-demand deli…

  • A note on community-based leisure approach to cultural preservation in Sarawak Cultural Village

    Open AccessBrian Kee Mun Wong, Thinaranjeney ThirumoorthiARTICLEWorld Leisure & Recreation2025Cited by: 1References: 5

  • The future of health tourism in the industrial revolution 4.0 era

    Open AccessBrian Kee Mun Wong, Sarah Alia Sa’aid HazleyARTICLEJournal of Tourism Futures2021

    Purpose The technological advances in the Industrial Revolution (IR) 4.0 era escalate the advancement of the healthcare industry, including the health tourism phenomenon. Based on the current trend in connected health care (e.g. mobile healthcare technology; digital health, etc.), this paper aims to propose that the distance between healthcare providers around the globe and its potential patients can be vastly reduced to almost on a real time bas…

  • The Future Past of Tourism

    Open AccessBrian Kee Mun Wong, Chin Hooi NgARTICLEJournal of Tourism Futures2020

  • Transnational Behaviour among Malaysia My Second Home (MM2H) Participants in Malaysia

    Open AccessBrian Kee Mun Wong, Ghazali MusaARTICLEKajian Malaysia2020

    The decision to stay overseas among general migrants are largely driven by economic factors. However, the second home migrants were reported to have different drives to reside overseas and inevitably practicing different transnational behaviours. Understanding such behaviours enable policymakers and destination marketers to best plan second home tourism products and services. To date, the study on transnational behaviours still receives little at…

  • Managing Future Enterprise

    Open AccessBrian Kee Mun Wong, Chin Hooi NgARTICLEJournal of Tourism Futures2019

  • Malaysia My Second Home (MM2H)

    Open AccessBrian Kee Mun Wong, Ghazali MusaARTICLETourism Management2017Cited by: 2References: 11

  • Malaysia my second home

    Open AccessBrian Kee Mun Wong, Ghazali Musa et al.ARTICLETourism Management2017Cited by: 2References: 74

  • International Second Home Retirement Motives in Malaysia

    Brian Kee Mun Wong, Kee Mun Wong et al.ARTICLEAsia Pacific Journal of Tourism…2014Cited by: 7References: 11

    Generally, the international second home (ISH) retirement develops from the need for better life quality of the aging population globally. “Malaysia My Second Home” (MM2H) is an ISH scheme that aims to attract inbound retiree market in Malaysia. This study explores the retirement motivations and their influences on ISH decision using the combination of push–pull travel motivation theory and tri-reference point (TRP) theory, while simultaneously c…

  • Retirement motivation among ‘Malaysia My Second Home’ participants

    Open AccessBrian Kee Mun Wong, Kee Mun Wong et al.ARTICLETourism Management2014Cited by: 16References: 39