Juan Martín Quevedo
Biographic Data
| ID | 6177916 |
|---|---|
| NAME | Juan Martín Quevedo |
| GIVEN NAMES | Juan Martín |
| FAMILY NAME | Quevedo |
| SIGNATURE | QUEVEDO J M |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0003-1005-0469 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 18 |
| WORKS AS AUTHOR | 18 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Political and social hate speech
Hate and weaponized speech, addressed to vilify and demonize political opponents and minorities, has turned into a common feature in current political communication, particularly in populist parties. Simultaneously, political organizations have turned to TikTok looking for a way to reach out to and connect with younger, potentially less interested in politics, audiences. This study measures, compares, and characterizes the use of hate speech in t…
Presentación del Monográfico
Tras una etapa de expansión marcada por la multiplicación de servicios bajo demanda y el auge del consumo sin interrupciones, el sector entra en una fase de madurez caracterizada por la inclusión de publicidad como estrategia para mantener la rentabilidad. Este cambio plantea nuevos desafíos para las audiencias, los creadores, los anunciantes y la televisión tradicional. Se invita a reflexionar sobre las implicaciones de este modelo en los hábito…
Jumping over the paywall
Despite the advance of the Open Access (OA) movement, most scholarly production can only be accessed through a paywall. We conduct an international survey among researchers (N = 3304) to measure the willingness and motivations to use (or not use) scholarly piracy sites, and other alternatives to overcome a paywall such as paying with their own money, institutional loans, just reading the abstract, asking the corresponding author for a copy of the…
Propuesta de análisis de la calidad de la televisión pública
Las dos décadas que mediaron entre la llegada de las televisiones privadas en 1990 y la consolidación del modelo para RTVE establecido en la Ley de la radio y la televisión estatal de 2006 fueron de una enorme dificultad para RTVE, pues tuvo que adaptarse a un ecosistema mediático totalmente diferente de forma improvisada y con recursos gravemente limitados. El ente intentó mantener la calidad de la programación como elemento de identidad frente …
Covid-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain
The launch of Disney+ in Spain in March 2020 coincided with the Covid-19 pandemic and a period of home confinement for many Spaniards. This study examines the advertising and engagement strategy used by Disney+ on Twitter and Instagram, analyzing 2,268 messages. The platform’s social media use is similar to that of its competitors, with Twitter used for user engagement and Instagram used for content promotion. However, the study finds that the pl…
Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics
This study focuses on how Netflix Spain harnessed Instagram to acquaint young people with its catalogue during the Covid-19 pandemic, with the sudden increase in OTT consumption. This led Netflix Spain to adapt its social media strategies and production release dates to a situation without parallel and in the face of intense competition. We analyze the messages during the state of alarm in Spain (from 15 March to 21 June of 2020), when Netflix wa…
Netflix's communication strategy on Twitter and Instagram during the unlock in Spain
The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide. However, Netflix was the most consumed SVoD during this period. The objective of this research is to find out what the Californian company has done i…
Orígenes y desarrollo de las televisiones culturales en Europa. Una comparación entre la Segunda Cadena de TVE, BBC-2 y RTP-2 (1966-1975)
The apparition of the television’s second channels in the sixties caused a scenario in Europe with many differences, with roughly two main models: a liberal model, frequent in Northern Europe, and a Mediterranean model, in which televisions were more State-dependent. However, both models had common problems, such as attracting people’s interest about a more cultural programming. This research aims to show this situation through a comparative anal…
Doctrina catódica. Las asignaturas de Religión y Formación del Espíritu Nacional en la televisión franquista (1958-1975)
Entre 1945 y 1970, las leyes educativas del franquismo identificaron como asignaturas de especial importancia Religión y Formación del Espíritu Nacional, presentes en todos los niveles de la enseñanza. A la importancia concedida dentro de las aulas le acompañó un apoyo en los medios audiovisuales estatales, con contenidos que complementaban los currículos de estas materias. Esta investigación recupera y analiza todos los contenidos emitidos en el…
The Sound Portrait of a Dictator
This article explores the process carried out by Spain’s state radio station -Radio Nacional de España- to devise the figure of Francisco Franco, first as a war hero, supreme chief of the rebel side of Spanish Civil War and, after the conflict ended, as a statesman and rebuilder of the Spanish nation, in his roles as head of state and Caudillo de España (leader of Spain). Through the examination of materials from newspapers, magazines, sound arch…
El coronavirus en el ecosistema de los dispositivos móviles
Introducción: Esta investigación explora el impacto de la crisis de la COVID-19 en el ecosistema de las aplicaciones móviles. Metodología: Se parte de la búsqueda y localización de apps sobre COVID19 en las plataformas Google Play y Apple Store para seleccionar aquellas de mayor impacto y difusión a las que se practicó un análisis cuantitativo. Resultados: La investigación se ha centrado en cuatro aspectos: (1) la aparición de estas aplicaciones …
Radio Nacional de España en el laberinto franquista. La construcción de la radio estatal tras la Guerra Civil (1939-1945)
Este artículo analiza Radio Nacional de España en la inmediata posguerra. Con una gran carestía material y humana, y una legislación en desarrollo, el franquismo se vio obligado a redefinir una radio que se había planteado para la Guerra Civil y adaptarla para una nueva etapa. Ello obligó a actuar sobre dos ejes: por un lado, el desarrollo de una administración centralizada que permitiera gestionar los escasos y dispersos recursos de la forma más…
Contradicciones y veleidades en el debate parlamentario sobre la Televisión pública en España (1990-2010)
La llegada de la televisión privada a España a partir de 1990 sumió a la televisión pública en una doble crisis: financiera, debido a la pérdida de ingresos por publicidad, y de función, pues no se había planteado qué significaba ser una televisión de servicio público. Este artículo analiza el debate político en la Comisión de Control de RTVE en el Parlamento entre 1990 y 2010, fecha de entrada en vigor de la ley que definió un nuevo modelo de TV…
La participación española en la Segunda Guerra Mundial en los micrófonos de RNE (1941-1954)
Aunque España no entró en la Segunda Guerra Mundial, su postura osciló de la neutralidad a la no beligerancia a favor del Eje, y, de nuevo, a la neutralidad, cuando Alemania empezó a perder la guerra y fue conveniente alejarse. Esto se manifestó en la cobertura que los medios, y especialmente Radio Nacional de España -que tenía el monopolio informativo radiofónico- hizo tanto de la guerra como de la iniciativa política más comprometida del régime…
La estrategia de engagement de Netflix España en Twitter
This paper analyses how the streaming television platform Netflix creates a community in Twitter. Through a content analysis (N=1,048 tweets, n=100 tweets) we explore the characteristics of the messages with more answers, more likes and more retweets. Results allow to ascertain what the audience finds more relatable in a TV brand. Conclusions show that having a creative strategy, promote and inform about series, and using the social media languag…
La cobertura de la crisis económica en los informativos de la televisión privada en España (2012)
The aim of this study is analyze the coverage of the economical crisis by the two most important Spanish private televisions in one of its key years, 2012, in one hand, and to seek out for markers of infotainment in the news about the topic. For this purpose, we have performed a content analysis of prime time Current Affairs programmes of Antena 3 and Telecinco. The paper focuses on which topics, sources, actors and framings were present in the m…
A crusade over the airwaves
The Blue Division, Spain’s most notable military contribution to the Second World War, has been examined from many different perspectives, though the role of communication has not featured among them. This study aims to analyse the role played by Spanish state radio in the creation and maintenance of Spain’s war effort in that period. In order to achieve this, we used documentary sources, and more specifically, reconstructed the radio programming…
Los programas informativos en la Segunda Cadena
TVE’s Second Channel was key to tackle two of the most pressing demands of sixties’ television audience about news policies: a freer and less censored journalism, and more local information. This study describes and analyzes the changes that La 2 news policies suffered through the reconstruction of the whole programming of those years, as well as secondary sources, as press, memoirs and official documents of TVE. The result will depict the shy an…
La estrategia de engagement de Netflix España en Twitter
This paper analyses how the streaming television platform Netflix creates a community in Twitter. Through a content analysis (N=1,048 tweets, n=100 tweets) we explore the characteristics of the messages with more answers, more likes and more retweets. Results allow to ascertain what the audience finds more relatable in a TV brand. Conclusions show that having a creative strategy, promote and inform about series, and using the social media languag…
Contradicciones y veleidades en el debate parlamentario sobre la Televisión pública en España (1990-2010)
La llegada de la televisión privada a España a partir de 1990 sumió a la televisión pública en una doble crisis: financiera, debido a la pérdida de ingresos por publicidad, y de función, pues no se había planteado qué significaba ser una televisión de servicio público. Este artículo analiza el debate político en la Comisión de Control de RTVE en el Parlamento entre 1990 y 2010, fecha de entrada en vigor de la ley que definió un nuevo modelo de TV…
Los programas informativos en la Segunda Cadena
TVE’s Second Channel was key to tackle two of the most pressing demands of sixties’ television audience about news policies: a freer and less censored journalism, and more local information. This study describes and analyzes the changes that La 2 news policies suffered through the reconstruction of the whole programming of those years, as well as secondary sources, as press, memoirs and official documents of TVE. The result will depict the shy an…
Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics
This study focuses on how Netflix Spain harnessed Instagram to acquaint young people with its catalogue during the Covid-19 pandemic, with the sudden increase in OTT consumption. This led Netflix Spain to adapt its social media strategies and production release dates to a situation without parallel and in the face of intense competition. We analyze the messages during the state of alarm in Spain (from 15 March to 21 June of 2020), when Netflix wa…
Los programas informativos en la Segunda Cadena
TVE’s Second Channel was key to tackle two of the most pressing demands of sixties’ television audience about news policies: a freer and less censored journalism, and more local information. This study describes and analyzes the changes that La 2 news policies suffered through the reconstruction of the whole programming of those years, as well as secondary sources, as press, memoirs and official documents of TVE. The result will depict the shy an…
La cobertura de la crisis económica en los informativos de la televisión privada en España (2012)
The aim of this study is analyze the coverage of the economical crisis by the two most important Spanish private televisions in one of its key years, 2012, in one hand, and to seek out for markers of infotainment in the news about the topic. For this purpose, we have performed a content analysis of prime time Current Affairs programmes of Antena 3 and Telecinco. The paper focuses on which topics, sources, actors and framings were present in the m…
A crusade over the airwaves
The Blue Division, Spain’s most notable military contribution to the Second World War, has been examined from many different perspectives, though the role of communication has not featured among them. This study aims to analyse the role played by Spanish state radio in the creation and maintenance of Spain’s war effort in that period. In order to achieve this, we used documentary sources, and more specifically, reconstructed the radio programming…
La estrategia de engagement de Netflix España en Twitter
This paper analyses how the streaming television platform Netflix creates a community in Twitter. Through a content analysis (N=1,048 tweets, n=100 tweets) we explore the characteristics of the messages with more answers, more likes and more retweets. Results allow to ascertain what the audience finds more relatable in a TV brand. Conclusions show that having a creative strategy, promote and inform about series, and using the social media languag…
La participación española en la Segunda Guerra Mundial en los micrófonos de RNE (1941-1954)
Aunque España no entró en la Segunda Guerra Mundial, su postura osciló de la neutralidad a la no beligerancia a favor del Eje, y, de nuevo, a la neutralidad, cuando Alemania empezó a perder la guerra y fue conveniente alejarse. Esto se manifestó en la cobertura que los medios, y especialmente Radio Nacional de España -que tenía el monopolio informativo radiofónico- hizo tanto de la guerra como de la iniciativa política más comprometida del régime…
El coronavirus en el ecosistema de los dispositivos móviles
Introducción: Esta investigación explora el impacto de la crisis de la COVID-19 en el ecosistema de las aplicaciones móviles. Metodología: Se parte de la búsqueda y localización de apps sobre COVID19 en las plataformas Google Play y Apple Store para seleccionar aquellas de mayor impacto y difusión a las que se practicó un análisis cuantitativo. Resultados: La investigación se ha centrado en cuatro aspectos: (1) la aparición de estas aplicaciones …
Radio Nacional de España en el laberinto franquista. La construcción de la radio estatal tras la Guerra Civil (1939-1945)
Este artículo analiza Radio Nacional de España en la inmediata posguerra. Con una gran carestía material y humana, y una legislación en desarrollo, el franquismo se vio obligado a redefinir una radio que se había planteado para la Guerra Civil y adaptarla para una nueva etapa. Ello obligó a actuar sobre dos ejes: por un lado, el desarrollo de una administración centralizada que permitiera gestionar los escasos y dispersos recursos de la forma más…
Contradicciones y veleidades en el debate parlamentario sobre la Televisión pública en España (1990-2010)
La llegada de la televisión privada a España a partir de 1990 sumió a la televisión pública en una doble crisis: financiera, debido a la pérdida de ingresos por publicidad, y de función, pues no se había planteado qué significaba ser una televisión de servicio público. Este artículo analiza el debate político en la Comisión de Control de RTVE en el Parlamento entre 1990 y 2010, fecha de entrada en vigor de la ley que definió un nuevo modelo de TV…
Orígenes y desarrollo de las televisiones culturales en Europa. Una comparación entre la Segunda Cadena de TVE, BBC-2 y RTP-2 (1966-1975)
The apparition of the television’s second channels in the sixties caused a scenario in Europe with many differences, with roughly two main models: a liberal model, frequent in Northern Europe, and a Mediterranean model, in which televisions were more State-dependent. However, both models had common problems, such as attracting people’s interest about a more cultural programming. This research aims to show this situation through a comparative anal…
Doctrina catódica. Las asignaturas de Religión y Formación del Espíritu Nacional en la televisión franquista (1958-1975)
Entre 1945 y 1970, las leyes educativas del franquismo identificaron como asignaturas de especial importancia Religión y Formación del Espíritu Nacional, presentes en todos los niveles de la enseñanza. A la importancia concedida dentro de las aulas le acompañó un apoyo en los medios audiovisuales estatales, con contenidos que complementaban los currículos de estas materias. Esta investigación recupera y analiza todos los contenidos emitidos en el…
The Sound Portrait of a Dictator
This article explores the process carried out by Spain’s state radio station -Radio Nacional de España- to devise the figure of Francisco Franco, first as a war hero, supreme chief of the rebel side of Spanish Civil War and, after the conflict ended, as a statesman and rebuilder of the Spanish nation, in his roles as head of state and Caudillo de España (leader of Spain). Through the examination of materials from newspapers, magazines, sound arch…
Netflix's communication strategy on Twitter and Instagram during the unlock in Spain
The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide. However, Netflix was the most consumed SVoD during this period. The objective of this research is to find out what the Californian company has done i…
Covid-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain
The launch of Disney+ in Spain in March 2020 coincided with the Covid-19 pandemic and a period of home confinement for many Spaniards. This study examines the advertising and engagement strategy used by Disney+ on Twitter and Instagram, analyzing 2,268 messages. The platform’s social media use is similar to that of its competitors, with Twitter used for user engagement and Instagram used for content promotion. However, the study finds that the pl…
Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics
This study focuses on how Netflix Spain harnessed Instagram to acquaint young people with its catalogue during the Covid-19 pandemic, with the sudden increase in OTT consumption. This led Netflix Spain to adapt its social media strategies and production release dates to a situation without parallel and in the face of intense competition. We analyze the messages during the state of alarm in Spain (from 15 March to 21 June of 2020), when Netflix wa…
Jumping over the paywall
Despite the advance of the Open Access (OA) movement, most scholarly production can only be accessed through a paywall. We conduct an international survey among researchers (N = 3304) to measure the willingness and motivations to use (or not use) scholarly piracy sites, and other alternatives to overcome a paywall such as paying with their own money, institutional loans, just reading the abstract, asking the corresponding author for a copy of the…
Propuesta de análisis de la calidad de la televisión pública
Las dos décadas que mediaron entre la llegada de las televisiones privadas en 1990 y la consolidación del modelo para RTVE establecido en la Ley de la radio y la televisión estatal de 2006 fueron de una enorme dificultad para RTVE, pues tuvo que adaptarse a un ecosistema mediático totalmente diferente de forma improvisada y con recursos gravemente limitados. El ente intentó mantener la calidad de la programación como elemento de identidad frente …
Presentación del Monográfico
Tras una etapa de expansión marcada por la multiplicación de servicios bajo demanda y el auge del consumo sin interrupciones, el sector entra en una fase de madurez caracterizada por la inclusión de publicidad como estrategia para mantener la rentabilidad. Este cambio plantea nuevos desafíos para las audiencias, los creadores, los anunciantes y la televisión tradicional. Se invita a reflexionar sobre las implicaciones de este modelo en los hábito…
Political and social hate speech
Hate and weaponized speech, addressed to vilify and demonize political opponents and minorities, has turned into a common feature in current political communication, particularly in populist parties. Simultaneously, political organizations have turned to TikTok looking for a way to reach out to and connect with younger, potentially less interested in politics, audiences. This study measures, compares, and characterizes the use of hate speech in t…
Political science (13 works) · Art (12 works) · Media, Journalism, and Communication History (10 works) · Humanities (9 works) · Media and Digital Communication (7 works) · Business (6 works) · Law (6 works) · Sociology (6 works) · Advertising (5 works) · Computer Science (5 works)