Hasrina Mustafa
Biographic Data
| ID | 6184319 |
|---|---|
| NAME | Hasrina Mustafa |
| GIVEN NAMES | Hasrina |
| FAMILY NAME | Mustafa |
| SIGNATURE | MUSTAFA H |
| AFFILIATIONS | Universiti Sains Malaysia |
| ORCID | 0000-0002-5256-6343 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Generational Cohort Shifts in Post-Covid-19 Purchasing Patterns
This study aims to deepen the understanding of post-COVID-19 consumer purchasing behaviour by analysing trends and the impact of pandemic-induced anxiety across different generational cohorts in Malaysia. The study focuses on multiple generations to examine how shared crisis experiences, socio-economic positions, and collective anxieties shaped distinct patterns of consumption behaviour during the COVID-19 pandemic and endemic phases. The researc…
Exploring how message and situational factors shape people’s information processing and belief in fake news on social media
Understanding factors that drive destination brand hate in China
Mapping the research of travel live streaming
As an emerging form of live streaming, travel live streaming is enjoyed by people worldwide. Existing studies on travel live streaming have failed to reflect the research and development in the field intuitively and systematically.This study is the first attempt to uses a bibliometric approach to review research on travel live streaming,A total of 930 studies published between 2015 and 2023 were extracted from the Web of Science and scientificall…
Exploring the Influence of Cumulative Ecological Risk on Belief in Fake News
Objectives: The dangers to society and individual persons of believing fake news are becoming more apparent, and it is increasingly important to explore the factors that influence believing fake news. Due to persons developing and having a unique consciousness, personality, and set of behaviors across interconnected ecological risks, we aimed to evaluate the relationship between the cumulative effects of multiple ecological risks and believing fa…
How Narcissism and Susceptibility to Emotional Contagion Affect Belief in Fake News on Social Media from a Dual Information Processing Perspective
Objectives: To answer who believes in fake news and provide strategies to combat it, we examined how narcissism and susceptibility to emotional contagion influences belief in fake news on social media through heuristic and systematic processing; we also evaluated the moderating effect of media literacy. In addition, we ranked the relative importance of these factors to belief in fake news. Methods: We used a hybrid structural equation modeling (S…
Exploring the impact of social media exposure patterns on people’s belief in fake news during Covid-19
During COVID-19, fake news on social media seriously threatened public health. As a solution to this problem, this study examined how social media exposure patterns affect people being deeply harmed by fake news. Based on cognitive dissonance theory, this study investigated the effect of intentional and incidental exposure on belief in fake news through the mediating role of confirmation bias. The results show that intentional exposure positively…
Malaysian generational cohorts in the new media era
Western labeling is widely used to define a generation. However, this label was developed based on American history. Guided by Generational Cohort Theory, this research aims to define the generational cohorts of Malaysia based on historical events and collective memory. Twelve focus group interviews (FGI) were conducted. The findings revealed four generational cohorts, namely the Pre-Merdeka (Pre-Independence), Merdeka, Reformists, and Internet g…
Antecedents of corporate reputation with employees in higher education institutions
Communication and visitor factors contributing towards heritage visitors’ mindfulness
This study aims to examine the effect of communication factors (e.g. uses of questions and multisensory media) and visitor factors (e.g. high level of interest and visualisation) on visitors’ mindfulness. Mindfulness refers to a state of mind in which an individual is actively processing information from their environment. Past literature has suggested that being mindful helps increase visitor understanding, learning and satisfaction. While a num…
Measuring destination competitiveness
The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, p…
The role of communication and cultural concepts in expectations about marriage
The role of communication and cultural concepts in expectations about marriage
Communication and visitor factors contributing towards heritage visitors’ mindfulness
This study aims to examine the effect of communication factors (e.g. uses of questions and multisensory media) and visitor factors (e.g. high level of interest and visualisation) on visitors’ mindfulness. Mindfulness refers to a state of mind in which an individual is actively processing information from their environment. Past literature has suggested that being mindful helps increase visitor understanding, learning and satisfaction. While a num…
Measuring destination competitiveness
The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, p…
Understanding factors that drive destination brand hate in China
The role of communication and cultural concepts in expectations about marriage
Communication and visitor factors contributing towards heritage visitors’ mindfulness
This study aims to examine the effect of communication factors (e.g. uses of questions and multisensory media) and visitor factors (e.g. high level of interest and visualisation) on visitors’ mindfulness. Mindfulness refers to a state of mind in which an individual is actively processing information from their environment. Past literature has suggested that being mindful helps increase visitor understanding, learning and satisfaction. While a num…
Measuring destination competitiveness
The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, p…
Antecedents of corporate reputation with employees in higher education institutions
Malaysian generational cohorts in the new media era
Western labeling is widely used to define a generation. However, this label was developed based on American history. Guided by Generational Cohort Theory, this research aims to define the generational cohorts of Malaysia based on historical events and collective memory. Twelve focus group interviews (FGI) were conducted. The findings revealed four generational cohorts, namely the Pre-Merdeka (Pre-Independence), Merdeka, Reformists, and Internet g…
Exploring the impact of social media exposure patterns on people’s belief in fake news during Covid-19
During COVID-19, fake news on social media seriously threatened public health. As a solution to this problem, this study examined how social media exposure patterns affect people being deeply harmed by fake news. Based on cognitive dissonance theory, this study investigated the effect of intentional and incidental exposure on belief in fake news through the mediating role of confirmation bias. The results show that intentional exposure positively…
Mapping the research of travel live streaming
As an emerging form of live streaming, travel live streaming is enjoyed by people worldwide. Existing studies on travel live streaming have failed to reflect the research and development in the field intuitively and systematically.This study is the first attempt to uses a bibliometric approach to review research on travel live streaming,A total of 930 studies published between 2015 and 2023 were extracted from the Web of Science and scientificall…
Exploring the Influence of Cumulative Ecological Risk on Belief in Fake News
Objectives: The dangers to society and individual persons of believing fake news are becoming more apparent, and it is increasingly important to explore the factors that influence believing fake news. Due to persons developing and having a unique consciousness, personality, and set of behaviors across interconnected ecological risks, we aimed to evaluate the relationship between the cumulative effects of multiple ecological risks and believing fa…
How Narcissism and Susceptibility to Emotional Contagion Affect Belief in Fake News on Social Media from a Dual Information Processing Perspective
Objectives: To answer who believes in fake news and provide strategies to combat it, we examined how narcissism and susceptibility to emotional contagion influences belief in fake news on social media through heuristic and systematic processing; we also evaluated the moderating effect of media literacy. In addition, we ranked the relative importance of these factors to belief in fake news. Methods: We used a hybrid structural equation modeling (S…
Exploring how message and situational factors shape people’s information processing and belief in fake news on social media
Understanding factors that drive destination brand hate in China
Generational Cohort Shifts in Post-Covid-19 Purchasing Patterns
This study aims to deepen the understanding of post-COVID-19 consumer purchasing behaviour by analysing trends and the impact of pandemic-induced anxiety across different generational cohorts in Malaysia. The study focuses on multiple generations to examine how shared crisis experiences, socio-economic positions, and collective anxieties shaped distinct patterns of consumption behaviour during the COVID-19 pandemic and endemic phases. The researc…
Psychology (8 works) · Business (5 works) · Computer Science (4 works) · Misinformation and Its Impacts (4 works) · Social Psychology (4 works) · Social Psychology (4 works) · Advertising (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Geography (3 works) · Hate Speech and Cyberbullying Detection (3 works)