Adam Karg
Biographic Data
| ID | 6187801 |
|---|---|
| NAME | Adam Karg |
| GIVEN NAMES | Adam |
| FAMILY NAME | Karg |
| SIGNATURE | KARG A |
| AFFILIATIONS | Deakin University |
| ORCID | 0000-0001-5264-0163 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Mediatised live sport as leisure experience
Technology has played a critical role in the evolution of mediatised live sport as a participatory leisure experience. This study examines not only how and why media technologies are adopted and implemented, but also how organisational adoption processes shape leisure design, innovation practices, and audience-facing experiences and expectations. Drawing on the Technology – Organisation – Environment framework and socio-technical systems theory, …
Attitudes to automated and human written sport journalism
Automation processes are increasingly being applied to the area of sports journalism. This study examines differences in the perceptions regarding human written and automated match texts using an experimental design with n = 251 Australian sports fans. Results showed that human-written articles rated higher on measures related to enjoyment and liking. Differences in arousal and quality were not significant across the match report content. Importa…
Mapping Live Sport Media Technologies
This study presents a comprehensive taxonomy of media technology used in live sport, addressing a critical gap in the sport media and management literature. Despite the growing presence of media technologies in live sport contexts, conceptual clarity around their classification remains limited. Drawing on qualitative content analysis of media articles, this research identifies key technological characteristics and maps their manifestations across…
Affective Judgement of a Sense of Social Connection
Social connection is a multidimensional construct approached in various ways, leading to fragmented measurement and ineffective modelling of its dimensions. This study utilised a strengths-based framework to examine items that capture an individual’s affective judgement of their sense of connection within a national population setting. A representative Australian panel ( n = 927) was surveyed to explore the relationships among affective categorie…
Physical activity and perceived wellbeing benefits in users of aquatic leisure and recreation centres
Physical activity and perceived wellbeing benefits in users of aquatic leisure and recreation centres
Applying Experience Sampling Methods in Leisure Research Contexts
Applying Experience Sampling Methods in Leisure Research Contexts
Esport Social Capital
Esport Social Capital: An Avenue to Develop Social Connection and Subjective Wellbeing
A systematic review of the wellbeing benefits of being active through leisure and fitness centres
Sport Management in Australia
This 3rd edition provides a comprehensive overview of the organisation of sport in Australia. This textbook focuses on those agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles and functions. It is fully revised and updated
International Sport Business
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport…
The Effects of Sport Organization Messaging Bias on Consumers
Little research has investigated gender bias of organization communications, effects of bias on consumer perceptions and intentions, and resulting behaviors. A data scrape of social media and website content and a member survey of Australian not-for-profit sporting organizations provided data for this study. Variances were identified in content and consumer perceptions of messaging, with this shown to be related to gender. Influence of consumer p…
Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a tru…
An exploration of management perspectives on wellbeing outcomes in the aquatic and recreation industry
Public aquatic and recreation centres are a cornerstone of leisure infrastructure within Australia. However, the extent to which these facilities set community well-being as a specific strategic goal or measurable outcome is unknown. This paper adopts a qualitative exploratory approach with the aim of understanding key issues and challenges within these centres relating to obtaining well-being outcomes. Findings highlight a unique and challenging…
Sport Management in Australia
Sport is one of Australia's major industries, as well as one of our most popular pastimes. From council playing fields to Olympic competition, sport is highly organised and structured.Sport Management in Australia provides a comprehensive overview of the organisation of sport in Australia. It outlines trends in participation, the role of government and private organisations, different models of delivering sporting services, and the benefits and d…
Sport and social media research
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivit…
Affective Judgement of a Sense of Social Connection
Social connection is a multidimensional construct approached in various ways, leading to fragmented measurement and ineffective modelling of its dimensions. This study utilised a strengths-based framework to examine items that capture an individual’s affective judgement of their sense of connection within a national population setting. A representative Australian panel ( n = 927) was surveyed to explore the relationships among affective categorie…
Sport and social media research
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivit…
Sport Management in Australia
Sport is one of Australia's major industries, as well as one of our most popular pastimes. From council playing fields to Olympic competition, sport is highly organised and structured.Sport Management in Australia provides a comprehensive overview of the organisation of sport in Australia. It outlines trends in participation, the role of government and private organisations, different models of delivering sporting services, and the benefits and d…
International Sport Business
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport…
The Effects of Sport Organization Messaging Bias on Consumers
Little research has investigated gender bias of organization communications, effects of bias on consumer perceptions and intentions, and resulting behaviors. A data scrape of social media and website content and a member survey of Australian not-for-profit sporting organizations provided data for this study. Variances were identified in content and consumer perceptions of messaging, with this shown to be related to gender. Influence of consumer p…
Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a tru…
An exploration of management perspectives on wellbeing outcomes in the aquatic and recreation industry
Public aquatic and recreation centres are a cornerstone of leisure infrastructure within Australia. However, the extent to which these facilities set community well-being as a specific strategic goal or measurable outcome is unknown. This paper adopts a qualitative exploratory approach with the aim of understanding key issues and challenges within these centres relating to obtaining well-being outcomes. Findings highlight a unique and challenging…
Sport Management in Australia
This 3rd edition provides a comprehensive overview of the organisation of sport in Australia. This textbook focuses on those agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles and functions. It is fully revised and updated
A systematic review of the wellbeing benefits of being active through leisure and fitness centres
Attitudes to automated and human written sport journalism
Automation processes are increasingly being applied to the area of sports journalism. This study examines differences in the perceptions regarding human written and automated match texts using an experimental design with n = 251 Australian sports fans. Results showed that human-written articles rated higher on measures related to enjoyment and liking. Differences in arousal and quality were not significant across the match report content. Importa…
Mapping Live Sport Media Technologies
This study presents a comprehensive taxonomy of media technology used in live sport, addressing a critical gap in the sport media and management literature. Despite the growing presence of media technologies in live sport contexts, conceptual clarity around their classification remains limited. Drawing on qualitative content analysis of media articles, this research identifies key technological characteristics and maps their manifestations across…
Affective Judgement of a Sense of Social Connection
Social connection is a multidimensional construct approached in various ways, leading to fragmented measurement and ineffective modelling of its dimensions. This study utilised a strengths-based framework to examine items that capture an individual’s affective judgement of their sense of connection within a national population setting. A representative Australian panel ( n = 927) was surveyed to explore the relationships among affective categorie…
Physical activity and perceived wellbeing benefits in users of aquatic leisure and recreation centres
Physical activity and perceived wellbeing benefits in users of aquatic leisure and recreation centres
Applying Experience Sampling Methods in Leisure Research Contexts
Applying Experience Sampling Methods in Leisure Research Contexts
Esport Social Capital
Esport Social Capital: An Avenue to Develop Social Connection and Subjective Wellbeing
Mediatised live sport as leisure experience
Technology has played a critical role in the evolution of mediatised live sport as a participatory leisure experience. This study examines not only how and why media technologies are adopted and implemented, but also how organisational adoption processes shape leisure design, innovation practices, and audience-facing experiences and expectations. Drawing on the Technology – Organisation – Environment framework and socio-technical systems theory, …
Business (8 works) · Sports, Gender, and Society (8 works) · Political science (7 works) · Sociology (6 works) · Sport and Mega-Event Impacts (6 works) · Psychology (5 works) · Computer Science (4 works) · Public relations (4 works) · Recreation, Leisure, Wilderness Management (4 works) · Social Psychology (4 works)