Youngjoon Choi
Biographic Data
| ID | 6193308 |
|---|---|
| NAME | Youngjoon Choi |
| GIVEN NAMES | Youngjoon |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI Y |
| AFFILIATIONS | Ewha Womans University |
| ORCID | 0000-0001-6888-3952 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 61 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Mice Tourism and City Marketing
In MICE tourism, unique venues play a crucial role in shaping the image and brand of a host city by showcasing the inherent charm of the city. Although the popularity of unique venues has increased due to their ability to offer distinctive originality and memorable experiences to event participants, research on unique venues has been scarce. Focusing on the MICE industry in Xi’an, China, this study aims to identify the potential resources of uniq…
Foreign workforce in tourism
Gen Z Travelers in the Instagram Marketplace
Despite the growing role of virtual influencers in the tourism and hospitality business, there is a lack of research on Gen Z travelers’ trust in Instagram marketplace and virtual influencers. Thus, this study applied trust transfer theory to explore how Gen Z travelers’ trust in Instagram marketplace transferred to trust in tour program sellers and purchase intentions. In addition, it examined influencer type (human vs. virtual) and post type (s…
Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea
This study explores the diversity of virtual influencers used as tourism ambassadors. Using qualitative research methods, in-depth interviews with 27 tourism professionals were conducted from August in 2023 to January in 2024. Data analysis revealed four key themes: Visual Impact, Control Over Image and Messaging, Promotion of Unrealistic Beauty Standards, and Limited Diversity Representation. This study offers an in-depth perspective on how dive…
Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic experts
Smart tourism is receiving growing attention among scholars and practitioners as it advances tourism development and enhances travel experience. Existing research focuses on various technological applications and opinions from users and suppliers. However, discussions from the perspective of academic experts on smart tourism are scarce. In addition, most studies focus on only a single aspect of either people, planning process, or technological co…
Digital natives
Tourism enterprises add commercial information in the hashtags on their business Instagram accounts, whereas digital natives tend to avoid advertisements. Digital natives actively analyse the intentions of advertisements, form an internal defence mechanism to distrust advertisements, and show a strong tendency to intentionally avoid advertisements. How to offset the negative effects of commercial information remains an open question. Thus, it is …
Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea
By building upon the dual coding theory of learning, this study aims to investigate the combined effects of perceived image and knowledge about world cultural heritage sites in Korea on willingness-to-pay an entrance fee. To do so, a 2 (image: absence vs. presence) x 2 (knowledge: absence vs. presence) experiment was conducted. Then, contingent valuation method (CVM) was used to estimate and compare tourists' willingness-to-pay among four experim…
Spillover effects in destination advertising
Digital Tourism and Wellbeing
The current pandemic is accelerating the wide-spreading popularity of digital tourism. Given that technology innovation has broadened the horizon of tourist experiences to the realm of virtual environments, this study aims to (re)conceptualize travel experience and develop a theoretical framework to examine media technology effects on virtual travel experience, destination image, and tourists' well-being. As a conceptual work, this study adopts t…
Virtual travel experience and destination marketing
Influence of local food attributes and perceived benefits on post‐tasting responses through tourists' local food consumption
This study aims to identify experience of international food tourists in Hong Kong. More specifically, it was to analyze the functions of local food attributes and benefits from local food consumption on satisfaction, behavioral intention, and destination familiarity. The adopted methods used to achieve the objectives were impact‐range performance analysis (IRPA) and impact asymmetry analysis (IAA). After undertaking a survey using a sample of in…
Homelessness in destinations
From measurement scale to sentiment scale
Examination of benefits sought by hiking tourists
This study assesses the benefits of hiking for visitors to the Jeju Olle Trail on Jeju Island in Korea, which has been designated as a World Heritage Site. Data were collected from a total of 318 tourists visiting the Jeju Olle Trail. The study focused on comparing the benefits sought by first-time visitors and those of repeat visitors. Analytical results found that first-time visitors and repeat visitors sought different benefits from their hiki…
Willingness-to-pay for whale tour attributes using a choice experiment
Individual’s preferences for various whale tour attributes along with estimates of their willingness-to-pay (WTP) for these attributes are estimated using a choice experiment. Respondents prefer tours with increased interactive activities: tours with a higher probability of seeing whales, tours that provide interpretative services and tours that provide access to the whale museum and whale cultural village. WTP for changes in the probability of s…
Social structure of social media research in tourism and hospitality
In recent years, the number of publications on social media has increased exponentially. Although several attempts have been made to review social media studies in tourism and hospitality, the social structure of collaborative networks has yet to be analysed. By performing authorship and co-authorship analyses of 385 articles, this study explored the progress of social media research and analysed key authors’ productivity, educational background …
The constraints of Chinese tourists to visit Korea caused by THAAD using Q-methodology
The recent deployment of the THAAD system to South Korea has resulted in complex and controversial issues, particularly in the political, diplomatic, and economic relations between Korea and China [Perlez, J. (2017, May 31). China woos South Korea’s new leader, but the U.S. left behind a spoiler. The New York Times. Retrieved from https://www.nytimes.com/2017/05/31/world/asia/china-south-korea-xi-jinping-moon-jaein-thaad.html?_r=0]. To minimize i…
Connections between media technology and leisure
Philosophical inquiry that delves into the intriguing connections between media technology and leisure may assist us in understanding how we might consider the goodness (leading to happiness) of using media technology for leisure. Specifically, philosophical discourses of Aristotle and Heidegger can be used to help identify and clarify the roles of media technology and leisure. Therefore, in this paper, we provide a philosophical examination of c…
The Role of Functional and Wellness Values in Visitors' Evaluation of Spa Experiences
By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions of perceived value (functional and wellness values) …
Visitor Books and Guest-generated Discourses of Hospitality
This study analyzes visitor book entries as cultural repositories of guest-generated hospitality discourses to understand how guests articulate/narrativize hospitality. Inquiry into visitor book entries offers insight into ways in which tourists render people and place intelligible. Utilizing textual analysis, this study examines discursive entries contained within visitor books displayed at a traditional South Korean hanok guesthouse/commercial …
Tourism Representations of Chinese Cosmology
Examining the Role of Emotional and Functional Values in Festival Evaluation
This study aimed to identify the antecedents of emotional and functional values of festival participation. At the same time, it investigated the relative contribution of emotional and functional values to satisfaction levels and behavioral intentions. Structural equation modeling suggested that festival programs and convenient facilities positively influenced both functional and emotional values, whereas a natural environment positively affected …
From measurement scale to sentiment scale
The constraints of Chinese tourists to visit Korea caused by THAAD using Q-methodology
The recent deployment of the THAAD system to South Korea has resulted in complex and controversial issues, particularly in the political, diplomatic, and economic relations between Korea and China [Perlez, J. (2017, May 31). China woos South Korea’s new leader, but the U.S. left behind a spoiler. The New York Times. Retrieved from https://www.nytimes.com/2017/05/31/world/asia/china-south-korea-xi-jinping-moon-jaein-thaad.html?_r=0]. To minimize i…
Spillover effects in destination advertising
Homelessness in destinations
The Role of Functional and Wellness Values in Visitors' Evaluation of Spa Experiences
By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions of perceived value (functional and wellness values) …
Social structure of social media research in tourism and hospitality
In recent years, the number of publications on social media has increased exponentially. Although several attempts have been made to review social media studies in tourism and hospitality, the social structure of collaborative networks has yet to be analysed. By performing authorship and co-authorship analyses of 385 articles, this study explored the progress of social media research and analysed key authors’ productivity, educational background …
Connections between media technology and leisure
Philosophical inquiry that delves into the intriguing connections between media technology and leisure may assist us in understanding how we might consider the goodness (leading to happiness) of using media technology for leisure. Specifically, philosophical discourses of Aristotle and Heidegger can be used to help identify and clarify the roles of media technology and leisure. Therefore, in this paper, we provide a philosophical examination of c…
Tourism Representations of Chinese Cosmology
Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea
This study explores the diversity of virtual influencers used as tourism ambassadors. Using qualitative research methods, in-depth interviews with 27 tourism professionals were conducted from August in 2023 to January in 2024. Data analysis revealed four key themes: Visual Impact, Control Over Image and Messaging, Promotion of Unrealistic Beauty Standards, and Limited Diversity Representation. This study offers an in-depth perspective on how dive…
Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic experts
Smart tourism is receiving growing attention among scholars and practitioners as it advances tourism development and enhances travel experience. Existing research focuses on various technological applications and opinions from users and suppliers. However, discussions from the perspective of academic experts on smart tourism are scarce. In addition, most studies focus on only a single aspect of either people, planning process, or technological co…
Examination of benefits sought by hiking tourists
This study assesses the benefits of hiking for visitors to the Jeju Olle Trail on Jeju Island in Korea, which has been designated as a World Heritage Site. Data were collected from a total of 318 tourists visiting the Jeju Olle Trail. The study focused on comparing the benefits sought by first-time visitors and those of repeat visitors. Analytical results found that first-time visitors and repeat visitors sought different benefits from their hiki…
Visitor Books and Guest-generated Discourses of Hospitality
This study analyzes visitor book entries as cultural repositories of guest-generated hospitality discourses to understand how guests articulate/narrativize hospitality. Inquiry into visitor book entries offers insight into ways in which tourists render people and place intelligible. Utilizing textual analysis, this study examines discursive entries contained within visitor books displayed at a traditional South Korean hanok guesthouse/commercial …
Foreign workforce in tourism
Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea
By building upon the dual coding theory of learning, this study aims to investigate the combined effects of perceived image and knowledge about world cultural heritage sites in Korea on willingness-to-pay an entrance fee. To do so, a 2 (image: absence vs. presence) x 2 (knowledge: absence vs. presence) experiment was conducted. Then, contingent valuation method (CVM) was used to estimate and compare tourists' willingness-to-pay among four experim…
Willingness-to-pay for whale tour attributes using a choice experiment
Individual’s preferences for various whale tour attributes along with estimates of their willingness-to-pay (WTP) for these attributes are estimated using a choice experiment. Respondents prefer tours with increased interactive activities: tours with a higher probability of seeing whales, tours that provide interpretative services and tours that provide access to the whale museum and whale cultural village. WTP for changes in the probability of s…
Examining the Role of Emotional and Functional Values in Festival Evaluation
This study aimed to identify the antecedents of emotional and functional values of festival participation. At the same time, it investigated the relative contribution of emotional and functional values to satisfaction levels and behavioral intentions. Structural equation modeling suggested that festival programs and convenient facilities positively influenced both functional and emotional values, whereas a natural environment positively affected …
Tourism Representations of Chinese Cosmology
The Role of Functional and Wellness Values in Visitors' Evaluation of Spa Experiences
By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions of perceived value (functional and wellness values) …
Visitor Books and Guest-generated Discourses of Hospitality
This study analyzes visitor book entries as cultural repositories of guest-generated hospitality discourses to understand how guests articulate/narrativize hospitality. Inquiry into visitor book entries offers insight into ways in which tourists render people and place intelligible. Utilizing textual analysis, this study examines discursive entries contained within visitor books displayed at a traditional South Korean hanok guesthouse/commercial …
Connections between media technology and leisure
Philosophical inquiry that delves into the intriguing connections between media technology and leisure may assist us in understanding how we might consider the goodness (leading to happiness) of using media technology for leisure. Specifically, philosophical discourses of Aristotle and Heidegger can be used to help identify and clarify the roles of media technology and leisure. Therefore, in this paper, we provide a philosophical examination of c…
The constraints of Chinese tourists to visit Korea caused by THAAD using Q-methodology
The recent deployment of the THAAD system to South Korea has resulted in complex and controversial issues, particularly in the political, diplomatic, and economic relations between Korea and China [Perlez, J. (2017, May 31). China woos South Korea’s new leader, but the U.S. left behind a spoiler. The New York Times. Retrieved from https://www.nytimes.com/2017/05/31/world/asia/china-south-korea-xi-jinping-moon-jaein-thaad.html?_r=0]. To minimize i…
Examination of benefits sought by hiking tourists
This study assesses the benefits of hiking for visitors to the Jeju Olle Trail on Jeju Island in Korea, which has been designated as a World Heritage Site. Data were collected from a total of 318 tourists visiting the Jeju Olle Trail. The study focused on comparing the benefits sought by first-time visitors and those of repeat visitors. Analytical results found that first-time visitors and repeat visitors sought different benefits from their hiki…
Willingness-to-pay for whale tour attributes using a choice experiment
Individual’s preferences for various whale tour attributes along with estimates of their willingness-to-pay (WTP) for these attributes are estimated using a choice experiment. Respondents prefer tours with increased interactive activities: tours with a higher probability of seeing whales, tours that provide interpretative services and tours that provide access to the whale museum and whale cultural village. WTP for changes in the probability of s…
Social structure of social media research in tourism and hospitality
In recent years, the number of publications on social media has increased exponentially. Although several attempts have been made to review social media studies in tourism and hospitality, the social structure of collaborative networks has yet to be analysed. By performing authorship and co-authorship analyses of 385 articles, this study explored the progress of social media research and analysed key authors’ productivity, educational background …
From measurement scale to sentiment scale
Virtual travel experience and destination marketing
Influence of local food attributes and perceived benefits on post‐tasting responses through tourists' local food consumption
This study aims to identify experience of international food tourists in Hong Kong. More specifically, it was to analyze the functions of local food attributes and benefits from local food consumption on satisfaction, behavioral intention, and destination familiarity. The adopted methods used to achieve the objectives were impact‐range performance analysis (IRPA) and impact asymmetry analysis (IAA). After undertaking a survey using a sample of in…
Homelessness in destinations
Digital Tourism and Wellbeing
The current pandemic is accelerating the wide-spreading popularity of digital tourism. Given that technology innovation has broadened the horizon of tourist experiences to the realm of virtual environments, this study aims to (re)conceptualize travel experience and develop a theoretical framework to examine media technology effects on virtual travel experience, destination image, and tourists' well-being. As a conceptual work, this study adopts t…
Digital natives
Tourism enterprises add commercial information in the hashtags on their business Instagram accounts, whereas digital natives tend to avoid advertisements. Digital natives actively analyse the intentions of advertisements, form an internal defence mechanism to distrust advertisements, and show a strong tendency to intentionally avoid advertisements. How to offset the negative effects of commercial information remains an open question. Thus, it is …
Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea
By building upon the dual coding theory of learning, this study aims to investigate the combined effects of perceived image and knowledge about world cultural heritage sites in Korea on willingness-to-pay an entrance fee. To do so, a 2 (image: absence vs. presence) x 2 (knowledge: absence vs. presence) experiment was conducted. Then, contingent valuation method (CVM) was used to estimate and compare tourists' willingness-to-pay among four experim…
Spillover effects in destination advertising
Gen Z Travelers in the Instagram Marketplace
Despite the growing role of virtual influencers in the tourism and hospitality business, there is a lack of research on Gen Z travelers’ trust in Instagram marketplace and virtual influencers. Thus, this study applied trust transfer theory to explore how Gen Z travelers’ trust in Instagram marketplace transferred to trust in tour program sellers and purchase intentions. In addition, it examined influencer type (human vs. virtual) and post type (s…
Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea
This study explores the diversity of virtual influencers used as tourism ambassadors. Using qualitative research methods, in-depth interviews with 27 tourism professionals were conducted from August in 2023 to January in 2024. Data analysis revealed four key themes: Visual Impact, Control Over Image and Messaging, Promotion of Unrealistic Beauty Standards, and Limited Diversity Representation. This study offers an in-depth perspective on how dive…
Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic experts
Smart tourism is receiving growing attention among scholars and practitioners as it advances tourism development and enhances travel experience. Existing research focuses on various technological applications and opinions from users and suppliers. However, discussions from the perspective of academic experts on smart tourism are scarce. In addition, most studies focus on only a single aspect of either people, planning process, or technological co…
Foreign workforce in tourism
Mice Tourism and City Marketing
In MICE tourism, unique venues play a crucial role in shaping the image and brand of a host city by showcasing the inherent charm of the city. Although the popularity of unique venues has increased due to their ability to offer distinctive originality and memorable experiences to event participants, research on unique venues has been scarce. Focusing on the MICE industry in Xi’an, China, this study aims to identify the potential resources of uniq…
Tourism (19 works) · Business (16 works) · Psychology (13 works) · Social Psychology (12 works) · Political science (11 works) · Advertising (10 works) · Diverse Aspects of Tourism Research (10 works) · Marketing (10 works) · Geography (9 works) · Sociology (9 works)