Ming-Hone Tsai
Biographic Data
| ID | 6194445 |
|---|---|
| NAME | Ming-Hone Tsai |
| GIVEN NAMES | Ming-Hone |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI M |
| AFFILIATIONS | National Central University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Customer Dissemination of Negative Word-of-Mouth
We examined how expected or unexpected costs affect restaurant customers' attitudes toward the dissemination of negative word-of-mouth (WOM) when service failure occurs. A 2 (customer punishment: expected and unexpected) × 3 (relationship type: encounter, pseudo, and intimate) mixed factorial experimental design was adopted to examine the dissemination of negative WOM. The results indicated that service failure exerted significant and nonsignific…
A DEA Evaluation of Taipei Hotels
A DEA Evaluation of Taipei Hotels
Customer Dissemination of Negative Word-of-Mouth
We examined how expected or unexpected costs affect restaurant customers' attitudes toward the dissemination of negative word-of-mouth (WOM) when service failure occurs. A 2 (customer punishment: expected and unexpected) × 3 (relationship type: encounter, pseudo, and intimate) mixed factorial experimental design was adopted to examine the dissemination of negative WOM. The results indicated that service failure exerted significant and nonsignific…
Business (2 works) · Advertising (1 work) · Affect (linguistics (1 work) · Archaeology (1 work) · Communication (1 work) · Communication (1 work) · Customer service (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Economic and Environmental Valuation (1 work)