Lea Iaia
Biographic Data
| ID | 6194502 |
|---|---|
| NAME | Lea Iaia |
| GIVEN NAMES | Lea |
| FAMILY NAME | Iaia |
| SIGNATURE | IAIA L |
| AFFILIATIONS | University of Chieti-Pescara |
| ORCID | 0000-0003-4650-1233 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
State of art and future research directions for marketing technologies in healthcare
This study synthesizes the body of knowledge on marketing technologies for healthcare with the aim to explore the different perspectives of extant research into a comprehensive multidisciplinary approach. We arranged the bibliometric analysis of 334 articles in two steps, the descriptive and conceptual structure analysis respectively. The former includes the analysis of the publications trend, most relevant journals, most productive countries and…
Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis
Keep dreaming
Purpose This paper analyses how entrepreneurs recognise and exploit entrepreneurial opportunities following a sustainable approach that respects the equilibrium among environmental, social and commercial purposes, and how their personality affects this process. The main personality traits focused in this study are narcissism, locus of control and sustainability orientation. Design/methodology/approach This single case study involves Essentia Dimo…
No prominent works on this page.
Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis
Keep dreaming
Purpose This paper analyses how entrepreneurs recognise and exploit entrepreneurial opportunities following a sustainable approach that respects the equilibrium among environmental, social and commercial purposes, and how their personality affects this process. The main personality traits focused in this study are narcissism, locus of control and sustainability orientation. Design/methodology/approach This single case study involves Essentia Dimo…
State of art and future research directions for marketing technologies in healthcare
This study synthesizes the body of knowledge on marketing technologies for healthcare with the aim to explore the different perspectives of extant research into a comprehensive multidisciplinary approach. We arranged the bibliometric analysis of 334 articles in two steps, the descriptive and conceptual structure analysis respectively. The former includes the analysis of the publications trend, most relevant journals, most productive countries and…
Business (3 works) · Political science (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Marketing (2 works) · Sustainability (2 works) · Big Data and Business Intelligence (1 work) · Big Five personality traits (1 work) · Categorization (1 work)