Clark Hu
Biographic Data
| ID | 6194699 |
|---|---|
| NAME | Clark Hu |
| GIVEN NAMES | Clark |
| FAMILY NAME | Hu |
| SIGNATURE | HU C |
| AFFILIATIONS | Temple University |
| ORCID | 0000-0003-4621-9705 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 42 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 3 |
The impact of experience on brand loyalty
In today’s increasingly competitive market, hotels are exploring more innovative branding strategies to develop their competitive advantages. The application of brand experience to marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding brand experience is critical for developing service products. Studies have examined the relationship between brand experience and brand loyalt…
The concept of smart tourism in the context of tourism information services
The Role of Incongruency and Involvement in Destination Print Advertising
Through advertising, marketers place their ads in an environment overpopulated with information, competing with hundreds of other advertisers for the same consumer attention. One approach used in the creative development of ads is the inclusion of information that is incongruent with consumers' expectations. The goal of this study was to investigate the role of information incongruency and message involvement through the pictorial element of tour…
A social network perspective of tourism research collaborations
Affect, Travel Motivation, and Travel Intention
The senior tourism market has received increased attention as the importance of this market segment becomes more evident. However, limited efforts have been devoted to understanding psychological aspects of senior tourists. The primary objectives of this research are to investigate seniors' affect and travel motivation as well as interrelationships between these two constructs and to discover the effects of affect and motivation on travel intenti…
Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games
A social network perspective of tourism research collaborations
The concept of smart tourism in the context of tourism information services
Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games
The Role of Incongruency and Involvement in Destination Print Advertising
Through advertising, marketers place their ads in an environment overpopulated with information, competing with hundreds of other advertisers for the same consumer attention. One approach used in the creative development of ads is the inclusion of information that is incongruent with consumers' expectations. The goal of this study was to investigate the role of information incongruency and message involvement through the pictorial element of tour…
Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games
Affect, Travel Motivation, and Travel Intention
The senior tourism market has received increased attention as the importance of this market segment becomes more evident. However, limited efforts have been devoted to understanding psychological aspects of senior tourists. The primary objectives of this research are to investigate seniors' affect and travel motivation as well as interrelationships between these two constructs and to discover the effects of affect and motivation on travel intenti…
A social network perspective of tourism research collaborations
The Role of Incongruency and Involvement in Destination Print Advertising
Through advertising, marketers place their ads in an environment overpopulated with information, competing with hundreds of other advertisers for the same consumer attention. One approach used in the creative development of ads is the inclusion of information that is incongruent with consumers' expectations. The goal of this study was to investigate the role of information incongruency and message involvement through the pictorial element of tour…
The concept of smart tourism in the context of tourism information services
The impact of experience on brand loyalty
In today’s increasingly competitive market, hotels are exploring more innovative branding strategies to develop their competitive advantages. The application of brand experience to marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding brand experience is critical for developing service products. Studies have examined the relationship between brand experience and brand loyalt…
Tourism (6 works) · Business (5 works) · Diverse Aspects of Tourism Research (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Geography (3 works) · Political science (3 works) · Computer Science (2 works)