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Haemoon Oh

Biographic Data

ID6195075
NAMEHaemoon Oh
GIVEN NAMESHaemoon
FAMILY NAMEOh
SIGNATUREOH H
AFFILIATIONSUniversity of South Carolina
ORCID0000-0002-4930-9725
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS113
WORKS AS AUTHOR14
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1999
LATEST PUBLICATION YEAR2025
H-INDEX5
  • Self-concept and theory of planned behaviour for pro-environmental behaviour

    Haemoon Oh, Misoon Lee•ARTICLE•Current Issues in Tourism•2025

    Self-concept has been studied as a motivational concept to predict various behaviours including pro-environmental behaviour (PEB). However, its impact on the applicability and structure of the PEB process has received little research attention. This study develops an extended model of the theory of planned behaviour (TPB) for predicting tourists’ PEB at destinations and estimates the model separately between two self-concept tourist groups, namel…

  • Career mobility to social mobility

    Open Access•Haemoon Oh, Miyoung Jeong et al.•ARTICLE•Tourism Management•2025•References: 88

  • All That Glitters is Not Green

    Open Access•Seung Hyun Lee, Chen-Wei Tao et al.•ARTICLE•Journal of Hospitality & Tourism…•2023

    Since COVID-19, people appreciate fully immersing themselves in nature. Bringing elements of nature into service spaces has been an important concern for marketers. Yet, there have been only a few studies addressing the impact of natural and biophilic aspects within servicescapes. This study investigated the effect of biophilic design on experiential values such as esthetics, escapism, economic value, and attitude toward hotels and the role of th…

  • Quality of virtual reality and its impacts on behavioral intention

    Open Access•Minwoo Lee, Seonjeong Lee et al.•ARTICLE•International Journal of…•2020

  • The time has come

    Open Access•Albert Assaf, A George Assaf et al.•ARTICLE•Tourism Management•2018•Cited by: 5•References: 24

  • Motivations and constraints of Airbnb consumers

    Open Access•Kevin Kam Fung So, Haemoon Oh et al.•ARTICLE•Tourism Management•2018•Cited by: 26•References: 65

  • Sharing travel stories and behavioral outcomes

    Open Access•Seonjeong Lee, Seonjeong Ally Lee et al.•ARTICLE•Tourism Management•2017•Cited by: 10•References: 63

  • Motivations and Goals of Slow Tourism

    Open Access•Haemoon Oh, Albert Assaf et al.•ARTICLE•Travel Research Bulletin•2016

    The concept of slow tourism is gaining attention, and this study provides new insights into the phenomenon from the perspective of a goal-driven consumption process. The authors conduct primary qualitative research to define slow tourism, build a conceptual model, and develop measurement scales. Based on the data collected from four popular U.S. tourist destinations, the authors find that goal-driven consumption theory exhibits compelling explana…

  • A dynamic perspective of meeting planners' satisfaction

    Open Access•Haemoon Oh, Hyeon-Cheol Kim et al.•ARTICLE•Tourism Management•2009•Cited by: 1•References: 33

  • Measuring Experience Economy Concepts

    Open Access•Haemoon Oh, Ann Marie Fiore et al.•ARTICLE•Travel Research Bulletin•2007

    The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. Th…

  • Price fairness and its asymmetric effects on overall price, quality, and value judgments

    Open Access•Haemoon Oh•ARTICLE•Tourism Management•2003•Cited by: 17•References: 47

  • Revisiting importance–performance analysis

    Open Access•Haemoon Oh•ARTICLE•Tourism Management•2001•Cited by: 44•References: 21

  • Volitional degrees of gambling behaviors

    Open Access•Haemoon Oh, Cathy H C Hsu•ARTICLE•Annals of Tourism Research•2001•Cited by: 10•References: 32

  • Service quality, customer satisfaction, and customer value

    Open Access•Haemoon Oh•ARTICLE•International Journal of…•1999

  • Revisiting importance–performance analysis

    Open Access•Haemoon Oh•ARTICLE•Tourism Management•2001•Cited by: 44•References: 21

  • Motivations and constraints of Airbnb consumers

    Open Access•Kevin Kam Fung So, Haemoon Oh et al.•ARTICLE•Tourism Management•2018•Cited by: 26•References: 65

  • Price fairness and its asymmetric effects on overall price, quality, and value judgments

    Open Access•Haemoon Oh•ARTICLE•Tourism Management•2003•Cited by: 17•References: 47

  • Sharing travel stories and behavioral outcomes

    Open Access•Seonjeong Lee, Seonjeong Ally Lee et al.•ARTICLE•Tourism Management•2017•Cited by: 10•References: 63

  • Volitional degrees of gambling behaviors

    Open Access•Haemoon Oh, Cathy H C Hsu•ARTICLE•Annals of Tourism Research•2001•Cited by: 10•References: 32

  • The time has come

    Open Access•Albert Assaf, A George Assaf et al.•ARTICLE•Tourism Management•2018•Cited by: 5•References: 24

  • A dynamic perspective of meeting planners' satisfaction

    Open Access•Haemoon Oh, Hyeon-Cheol Kim et al.•ARTICLE•Tourism Management•2009•Cited by: 1•References: 33

  • Service quality, customer satisfaction, and customer value

    Open Access•Haemoon Oh•ARTICLE•International Journal of…•1999

  • Revisiting importance–performance analysis

    Open Access•Haemoon Oh•ARTICLE•Tourism Management•2001•Cited by: 44•References: 21

  • Volitional degrees of gambling behaviors

    Open Access•Haemoon Oh, Cathy H C Hsu•ARTICLE•Annals of Tourism Research•2001•Cited by: 10•References: 32

  • Price fairness and its asymmetric effects on overall price, quality, and value judgments

    Open Access•Haemoon Oh•ARTICLE•Tourism Management•2003•Cited by: 17•References: 47

  • Measuring Experience Economy Concepts

    Open Access•Haemoon Oh, Ann Marie Fiore et al.•ARTICLE•Travel Research Bulletin•2007

    The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. Th…

  • A dynamic perspective of meeting planners' satisfaction

    Open Access•Haemoon Oh, Hyeon-Cheol Kim et al.•ARTICLE•Tourism Management•2009•Cited by: 1•References: 33

  • Motivations and Goals of Slow Tourism

    Open Access•Haemoon Oh, Albert Assaf et al.•ARTICLE•Travel Research Bulletin•2016

    The concept of slow tourism is gaining attention, and this study provides new insights into the phenomenon from the perspective of a goal-driven consumption process. The authors conduct primary qualitative research to define slow tourism, build a conceptual model, and develop measurement scales. Based on the data collected from four popular U.S. tourist destinations, the authors find that goal-driven consumption theory exhibits compelling explana…

  • Sharing travel stories and behavioral outcomes

    Open Access•Seonjeong Lee, Seonjeong Ally Lee et al.•ARTICLE•Tourism Management•2017•Cited by: 10•References: 63

  • The time has come

    Open Access•Albert Assaf, A George Assaf et al.•ARTICLE•Tourism Management•2018•Cited by: 5•References: 24

  • Motivations and constraints of Airbnb consumers

    Open Access•Kevin Kam Fung So, Haemoon Oh et al.•ARTICLE•Tourism Management•2018•Cited by: 26•References: 65

  • Quality of virtual reality and its impacts on behavioral intention

    Open Access•Minwoo Lee, Seonjeong Lee et al.•ARTICLE•International Journal of…•2020

  • All That Glitters is Not Green

    Open Access•Seung Hyun Lee, Chen-Wei Tao et al.•ARTICLE•Journal of Hospitality & Tourism…•2023

    Since COVID-19, people appreciate fully immersing themselves in nature. Bringing elements of nature into service spaces has been an important concern for marketers. Yet, there have been only a few studies addressing the impact of natural and biophilic aspects within servicescapes. This study investigated the effect of biophilic design on experiential values such as esthetics, escapism, economic value, and attitude toward hotels and the role of th…

  • Self-concept and theory of planned behaviour for pro-environmental behaviour

    Haemoon Oh, Misoon Lee•ARTICLE•Current Issues in Tourism•2025

    Self-concept has been studied as a motivational concept to predict various behaviours including pro-environmental behaviour (PEB). However, its impact on the applicability and structure of the PEB process has received little research attention. This study develops an extended model of the theory of planned behaviour (TPB) for predicting tourists’ PEB at destinations and estimates the model separately between two self-concept tourist groups, namel…

  • Career mobility to social mobility

    Open Access•Haemoon Oh, Miyoung Jeong et al.•ARTICLE•Tourism Management•2025•References: 88

Business (11 works) · Tourism (9 works) · Psychology (8 works) · Computer Science (7 works) · Marketing (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Diverse Aspects of Tourism Research (5 works) · Economics (5 works) · Digital Marketing and Social Media (4 works) · Geography (4 works)

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