Fiona CHI
Biographic Data
| ID | 6195139 |
|---|---|
| NAME | Fiona CHI |
| GIVEN NAMES | Fiona |
| FAMILY NAME | CHI |
| SIGNATURE | CHI F |
| AFFILIATIONS | Hong Kong Polytechnic University |
| ORCID | 0000-0002-5149-1693 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Express
This study examined the color effects on hotel consumers’ psychological perceptions and decision-making regarding sustainable hotels. Three scenario-based between-subjects experiments were conducted. Study 1 used a 2 × 2 design and surveyed 400 participants online. The results show that cooler and lighter-colored photos of hotel rooms enhanced consumers’ perceptions of environmental friendliness in sustainable hotels. With 800 participants, Study…
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
Nudging with colors to promote electric vehicle rentals
Nudging with colors to promote electric vehicle rentals
Express
This study examined the color effects on hotel consumers’ psychological perceptions and decision-making regarding sustainable hotels. Three scenario-based between-subjects experiments were conducted. Study 1 used a 2 × 2 design and surveyed 400 participants online. The results show that cooler and lighter-colored photos of hotel rooms enhanced consumers’ perceptions of environmental friendliness in sustainable hotels. With 800 participants, Study…
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
Advertising (2 works) · Business (2 works) · Color perception and design (2 works) · Consumer Retail Behavior Studies (2 works) · Automotive Engineering (1 work) · Civil engineering (1 work) · Communication in Education and Healthcare (1 work) · Consumer behaviour (1 work) · Electric cars (1 work) · Electric light (1 work)