Fatima Wang
Biographic Data
| ID | 6195491 |
|---|---|
| NAME | Fatima Wang |
| GIVEN NAMES | Fatima |
| FAMILY NAME | Wang |
| SIGNATURE | WANG F |
| AFFILIATIONS | University of London |
| ORCID | 0000-0002-9714-2026 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Effects of multiple models and group diversity in social media advertising
This study examines digital video advertising, focusing on the impact of single versus multiple models on social media responses and the role of group diversity (age, gender, ethnicity) in international ads. Using theories of information utility, message repetition, and cue-diagnosticity, it analyzes 234 YouTube and Instagram campaigns with 38,774 consumer comments via machine learning-based facial recognition. Results show that social media ads …
Signaling transparency in the era of artificial intelligence
Purpose This study provides researchers and business practitioners with a comprehensive understanding of artificial intelligence (AI) transparency in the business discipline, enabling them to navigate the evolving digital landscape, where AI transparency is an escalating concern, by identifying the conceptual foundations in the most influential studies. Design/methodology/approach This study uses bibliometric analysis techniques, including perfor…
Maximum nutrition, minimum waste – exploring attitudes and behaviours towards food waste and ‘root-to-tip’ dining within the home
Does communicating safety matter
Does communicating safety matter
Signaling transparency in the era of artificial intelligence
Purpose This study provides researchers and business practitioners with a comprehensive understanding of artificial intelligence (AI) transparency in the business discipline, enabling them to navigate the evolving digital landscape, where AI transparency is an escalating concern, by identifying the conceptual foundations in the most influential studies. Design/methodology/approach This study uses bibliometric analysis techniques, including perfor…
Maximum nutrition, minimum waste – exploring attitudes and behaviours towards food waste and ‘root-to-tip’ dining within the home
Effects of multiple models and group diversity in social media advertising
This study examines digital video advertising, focusing on the impact of single versus multiple models on social media responses and the role of group diversity (age, gender, ethnicity) in international ads. Using theories of information utility, message repetition, and cue-diagnosticity, it analyzes 234 YouTube and Instagram campaigns with 38,774 consumer comments via machine learning-based facial recognition. Results show that social media ads …
Business (3 works) · Psychology (3 works) · Social and Intergroup Psychology (2 works) · Advertising (1 work) · Behavioral Health and Interventions (1 work) · Big Data and Business Intelligence (1 work) · Blockchain Technology Applications and Security (1 work) · Computer Science (1 work) · Computer security (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)