Raquel Gurrea
Biographic Data
| ID | 6195893 |
|---|---|
| NAME | Raquel Gurrea |
| GIVEN NAMES | Raquel |
| FAMILY NAME | Gurrea |
| SIGNATURE | GURREA R |
| AFFILIATIONS | Universidad de Zaragoza |
| ORCID | 0000-0002-5487-5203 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Using augmented reality to reduce cognitive dissonance and increase purchase intention
(AR) has been shown to improve consumers' shopping decisions and experiences. Based on a theoretical stimulus-organism-response model and cognitive load theory, this research examines the effects that AR has on cognitive variables related to cognitive load, hitherto scarcely considered. Specifically, this research examines the impact of perceived similarity among options, confusion caused by overchoice and prepurchase cognitive dissonance on purc…
The role of flow consciousness in consumer regret
Purpose This research aims to identify whether subsequent consciousness of having been in a flow state – that is, flow consciousness – regarding an earlier impulse purchase affects consumers' post–purchase behaviours, specifically their feelings of consumer regret. Design/methodology/approach The study applied a mixed methodology. First, the authors conducted two qualitative studies (focus groups) to establish the relationships between flow, flow…
Managing consumer experience and online flow
Reading newspapers on the Internet
Purpose The purpose of this paper is to analyze key factors that could influence the choice of digital newspapers: usability of newspaper web sites, reputation, trust, privacy and familiarity. Design/methodology/approach A survey on the Internet was applied. The scales were validated and refined, after which the hypotheses were tested by way of a structural equation model. Findings The results support an intense effect of usability and familiarit…
The role played by perceived usability, satisfaction and consumer trust on website loyalty
The choice of digital newspapers
Purpose To analyze press reader behavior in the digital medium: identify the main goals that lead readers to read the press and analyze their influence on the choice of digital newspapers. Moreover, the research analyses the moderator effect of user experience. Design/methodology/approach First, qualitative studies were carried out which allow reader objectives to be identified and the hypotheses to be established. Subsequently a survey was appli…
The choice of digital newspapers
Purpose To analyze press reader behavior in the digital medium: identify the main goals that lead readers to read the press and analyze their influence on the choice of digital newspapers. Moreover, the research analyses the moderator effect of user experience. Design/methodology/approach First, qualitative studies were carried out which allow reader objectives to be identified and the hypotheses to be established. Subsequently a survey was appli…
Reading newspapers on the Internet
Purpose The purpose of this paper is to analyze key factors that could influence the choice of digital newspapers: usability of newspaper web sites, reputation, trust, privacy and familiarity. Design/methodology/approach A survey on the Internet was applied. The scales were validated and refined, after which the hypotheses were tested by way of a structural equation model. Findings The results support an intense effect of usability and familiarit…
The role of flow consciousness in consumer regret
Purpose This research aims to identify whether subsequent consciousness of having been in a flow state – that is, flow consciousness – regarding an earlier impulse purchase affects consumers' post–purchase behaviours, specifically their feelings of consumer regret. Design/methodology/approach The study applied a mixed methodology. First, the authors conducted two qualitative studies (focus groups) to establish the relationships between flow, flow…
Managing consumer experience and online flow
The role played by perceived usability, satisfaction and consumer trust on website loyalty
The choice of digital newspapers
Purpose To analyze press reader behavior in the digital medium: identify the main goals that lead readers to read the press and analyze their influence on the choice of digital newspapers. Moreover, the research analyses the moderator effect of user experience. Design/methodology/approach First, qualitative studies were carried out which allow reader objectives to be identified and the hypotheses to be established. Subsequently a survey was appli…
Reading newspapers on the Internet
Purpose The purpose of this paper is to analyze key factors that could influence the choice of digital newspapers: usability of newspaper web sites, reputation, trust, privacy and familiarity. Design/methodology/approach A survey on the Internet was applied. The scales were validated and refined, after which the hypotheses were tested by way of a structural equation model. Findings The results support an intense effect of usability and familiarit…
The role of flow consciousness in consumer regret
Purpose This research aims to identify whether subsequent consciousness of having been in a flow state – that is, flow consciousness – regarding an earlier impulse purchase affects consumers' post–purchase behaviours, specifically their feelings of consumer regret. Design/methodology/approach The study applied a mixed methodology. First, the authors conducted two qualitative studies (focus groups) to establish the relationships between flow, flow…
Managing consumer experience and online flow
Using augmented reality to reduce cognitive dissonance and increase purchase intention
(AR) has been shown to improve consumers' shopping decisions and experiences. Based on a theoretical stimulus-organism-response model and cognitive load theory, this research examines the effects that AR has on cognitive variables related to cognitive load, hitherto scarcely considered. Specifically, this research examines the impact of perceived similarity among options, confusion caused by overchoice and prepurchase cognitive dissonance on purc…
Computer Science (6 works) · Technology Adoption and User Behaviour (6 works) · Advertising (5 works) · Business (4 works) · Psychology (4 works) · World Wide Web (4 works) · Consumer Retail Behavior Studies (3 works) · Digital Marketing and Social Media (3 works) · Human–computer interaction (3 works) · Social Psychology (3 works)