Eugene Cheng-Xi Aw
Biographic Data
| ID | 6197063 |
|---|---|
| NAME | Eugene Cheng-Xi Aw |
| GIVEN NAMES | Eugene Cheng-Xi |
| FAMILY NAME | Aw |
| SIGNATURE | AW E C |
| AFFILIATIONS | UCSI University |
| ORCID | 0000-0001-6712-1171 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Influencer Marketing and Sustainable Hospitality
Green hotels have grown increasingly dependent on social media influencers to communicate their sustainable consumption and sustainable tourism practices. Although such endorsements can boost credibility, they may also cause suspicion. However, extant research inadequately explains the attribution mechanisms of backlash against influencer‐led green hotel communication. Based on social power theory, match‐up hypothesis and the persuasion knowledge…
The intersection of advertising and politics
Political advertising is being reshaped by artificial intelligence,yet the field lacks a systematic, longitudinal account of its intellectual structure and atheory‐grounded assessment of AI’s disruptive potential. This study offers anintegrative bibliometric diagnosis of four decades of political advertising research(1981–2021; N = 12,412) and a targeted analysis of the emerging AI literature (2022–2025; N = 289). Using co‐word analysis, bibliogr…
Beyond CSR
This study investigates how corporate digital responsibility (CDR) enhances artificial intelligence (AI)‐based partner relationship management to drive sustainable firm performance. Drawing on stakeholder, institutional and dynamic capabilities theories, data were collected from bank managers and analysed using partial least squares structural equation modelling (PLS‐SEM) and combined importance‐performance analysis (cIPMA) techniques. Results sh…
Longing for Digital‐Free Trips
People today are feeling exhausted by the continual distraction of mobile devices. Some are motivated to take a break from digital devices while travelling away from home. A popular combination is therefore to undergo a digital detox as part of a stay at a yoga retreat. This study examines how perceptions of novelty, effectiveness of co‐creation of the digital‐free hospitality experience, and the feeling of refreshment affect memorable digital‐fr…
From whims to wallets
Purpose This study systematically reviews technology-influenced impulsive buying behavior (IBB) literature. Design/methodology/approach The Scopus database was used to select 183 representative studies from 1991 to 2024. Descriptive and content analyses were performed using Bibliometrix R-tool and VOS Viewer software. The study also used keyword analysis and thematic mapping to identify thematic clusters and gain insight into the complex interpla…
AI colleagues
This study examines the impact of employee and AI attributes on hotel employees’ service performance. Partial least squares structural equation modelling and necessary conditions analysis were conducted. The study indicates that (1) AI skills and AI understanding significantly and positively affect AI trust and are necessary conditions for AI trust, (2) privacy concerns do not significantly impact AI trust, but uncertainty and creepiness substant…
How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning
This study examines how international wellness tourists' memorable experiences influence their satisfaction and behavior in wellness hotels. We use machine learning to analyze user‐generated content from wellness hotels across nine Asia‐Pacific countries. Using k ‐means clustering, we identified two tourist segments based on tourists' ratings. Regression results showed that for Segment 1, value, rooms, and service positively influenced satisfacti…
When things fall apart
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Powering China SMEs ' Sustainable Performance
The pursuit of sustainability has become increasingly critical for small‐ and medium‐sized enterprises (SMEs), particularly as turbulent market environments have introduced new challenges to their sustainable growth. Within this context, this study explores how sustainability innovation ambidexterity and strategic flexibility impact the SMEs sustainable performance. Data were gathered from managers of SMEs in China and empirically verified throug…
Marketing micro-credentials
Purpose Digitalisation is reshaping the learning process, shifting it towards personalisation and online learning, and fuelling the growth of massive open online courses (MOOCs) and micro-credentials. Despite being a popular global trend, limited studies have looked at micro-credentials and their impact on learners' behavioural outcomes. The purpose of this study is to investigate the impact of programme design factors on learning experience, as …
Be my friend! Cultivating parasocial relationships with social media influencers
Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/method…
Celebrities As Brand Shields
Past research has delineated the use of celebrity endorsements as an effective marketing strategy that bolsters brand image and stimulates purchase intentions. However, there is a paucity of research investigating the role of celebrities in brand transgression contexts. Across two experimental studies, we examine whether and how celebrity endorsers influence consumers’ reactions toward an endorsed brand following a transgression. Grounded in para…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in livestreaming commerce, the existing knowledge regarding the phenomenon remains relatively scarce. This research seeks to unravel the critical determinants that influence consumers’ impulsive buying in livestreaming. Grounded in the Stimulus-Or…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage
“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers
Single mothers’ subjective well-being
The authors' purpose of this study is to investigate the antecedents of single mothers' subjective well-being. A questionnaire-based survey was conducted using a multi-stage random sampling technique. Data were analyzed using Partial Least Square Structural Equation Modeling. The main findings are: (1) religiosity and locus of control positively influenced subjective well-being, (2) locus of control negatively influenced financial strain, (3) fin…
The missing link in the promotion of customer engagement
Purpose The purpose of this study is threefold, which is as follows: investigate the mediating effect of brand fan page attractiveness on the relationship between user gratifications and customer engagement with brand fan pages, determine whether fan page agility moderates this effect and examine the influence of fan page engagement on customers' share of wallet and resistance to negative brand information. Design/methodology/approach By using an…
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
The missing link in the promotion of customer engagement
Purpose The purpose of this study is threefold, which is as follows: investigate the mediating effect of brand fan page attractiveness on the relationship between user gratifications and customer engagement with brand fan pages, determine whether fan page agility moderates this effect and examine the influence of fan page engagement on customers' share of wallet and resistance to negative brand information. Design/methodology/approach By using an…
Single mothers’ subjective well-being
The authors' purpose of this study is to investigate the antecedents of single mothers' subjective well-being. A questionnaire-based survey was conducted using a multi-stage random sampling technique. Data were analyzed using Partial Least Square Structural Equation Modeling. The main findings are: (1) religiosity and locus of control positively influenced subjective well-being, (2) locus of control negatively influenced financial strain, (3) fin…
The missing link in the promotion of customer engagement
Purpose The purpose of this study is threefold, which is as follows: investigate the mediating effect of brand fan page attractiveness on the relationship between user gratifications and customer engagement with brand fan pages, determine whether fan page agility moderates this effect and examine the influence of fan page engagement on customers' share of wallet and resistance to negative brand information. Design/methodology/approach By using an…
“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in livestreaming commerce, the existing knowledge regarding the phenomenon remains relatively scarce. This research seeks to unravel the critical determinants that influence consumers’ impulsive buying in livestreaming. Grounded in the Stimulus-Or…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage
Be my friend! Cultivating parasocial relationships with social media influencers
Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/method…
Celebrities As Brand Shields
Past research has delineated the use of celebrity endorsements as an effective marketing strategy that bolsters brand image and stimulates purchase intentions. However, there is a paucity of research investigating the role of celebrities in brand transgression contexts. Across two experimental studies, we examine whether and how celebrity endorsers influence consumers’ reactions toward an endorsed brand following a transgression. Grounded in para…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Marketing micro-credentials
Purpose Digitalisation is reshaping the learning process, shifting it towards personalisation and online learning, and fuelling the growth of massive open online courses (MOOCs) and micro-credentials. Despite being a popular global trend, limited studies have looked at micro-credentials and their impact on learners' behavioural outcomes. The purpose of this study is to investigate the impact of programme design factors on learning experience, as …
AI colleagues
This study examines the impact of employee and AI attributes on hotel employees’ service performance. Partial least squares structural equation modelling and necessary conditions analysis were conducted. The study indicates that (1) AI skills and AI understanding significantly and positively affect AI trust and are necessary conditions for AI trust, (2) privacy concerns do not significantly impact AI trust, but uncertainty and creepiness substant…
How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning
This study examines how international wellness tourists' memorable experiences influence their satisfaction and behavior in wellness hotels. We use machine learning to analyze user‐generated content from wellness hotels across nine Asia‐Pacific countries. Using k ‐means clustering, we identified two tourist segments based on tourists' ratings. Regression results showed that for Segment 1, value, rooms, and service positively influenced satisfacti…
When things fall apart
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Powering China SMEs ' Sustainable Performance
The pursuit of sustainability has become increasingly critical for small‐ and medium‐sized enterprises (SMEs), particularly as turbulent market environments have introduced new challenges to their sustainable growth. Within this context, this study explores how sustainability innovation ambidexterity and strategic flexibility impact the SMEs sustainable performance. Data were gathered from managers of SMEs in China and empirically verified throug…
Influencer Marketing and Sustainable Hospitality
Green hotels have grown increasingly dependent on social media influencers to communicate their sustainable consumption and sustainable tourism practices. Although such endorsements can boost credibility, they may also cause suspicion. However, extant research inadequately explains the attribution mechanisms of backlash against influencer‐led green hotel communication. Based on social power theory, match‐up hypothesis and the persuasion knowledge…
The intersection of advertising and politics
Political advertising is being reshaped by artificial intelligence,yet the field lacks a systematic, longitudinal account of its intellectual structure and atheory‐grounded assessment of AI’s disruptive potential. This study offers anintegrative bibliometric diagnosis of four decades of political advertising research(1981–2021; N = 12,412) and a targeted analysis of the emerging AI literature (2022–2025; N = 289). Using co‐word analysis, bibliogr…
Beyond CSR
This study investigates how corporate digital responsibility (CDR) enhances artificial intelligence (AI)‐based partner relationship management to drive sustainable firm performance. Drawing on stakeholder, institutional and dynamic capabilities theories, data were collected from bank managers and analysed using partial least squares structural equation modelling (PLS‐SEM) and combined importance‐performance analysis (cIPMA) techniques. Results sh…
Longing for Digital‐Free Trips
People today are feeling exhausted by the continual distraction of mobile devices. Some are motivated to take a break from digital devices while travelling away from home. A popular combination is therefore to undergo a digital detox as part of a stay at a yoga retreat. This study examines how perceptions of novelty, effectiveness of co‐creation of the digital‐free hospitality experience, and the feeling of refreshment affect memorable digital‐fr…
From whims to wallets
Purpose This study systematically reviews technology-influenced impulsive buying behavior (IBB) literature. Design/methodology/approach The Scopus database was used to select 183 representative studies from 1991 to 2024. Descriptive and content analyses were performed using Bibliometrix R-tool and VOS Viewer software. The study also used keyword analysis and thematic mapping to identify thematic clusters and gain insight into the complex interpla…
Business (14 works) · Psychology (13 works) · Digital Marketing and Social Media (12 works) · Social Psychology (10 works) · Advertising (9 works) · Computer Science (9 works) · Marketing (8 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Structural equation modeling (7 works) · Social media (6 works)