Miyea Kim
Biographic Data
| ID | 6197289 |
|---|---|
| NAME | Miyea Kim |
| GIVEN NAMES | Miyea |
| FAMILY NAME | Kim |
| SIGNATURE | KIM M |
| AFFILIATIONS | Changwon National University |
| ORCID | 0000-0001-8402-2730 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency
The metaverse is a nascent advertising landscape, characterized as a virtual environment that can provide consumers with immersive visual information. However, studies on metaverse advertising are limited. This study hypothesized that the interplay between avatar presence (a fundamental component of the metaverse) and product type (avatar-wearable vs. non-avatar-wearable) will augment advertising effectiveness by allowing consumers to simulate a …
Spillover effects of data breach on consumer perceptions
Purpose This study aims to explore the spillover effects of data breaches from a consumer perspective in the e-commerce context. Specifically, we investigate how an online retailer’s data breach affects consumers’ privacy risk perceptions of competing firms, and further how it affects shopping intention for the competitors. We also examine how the privacy risk contagion effect varies depending on the characteristics of competitors and their compe…
Experience of digital music services and digital self-efficacy among older adults
Impact of online community engagement on community loyalty and social well-being
We examined how engaging in an online community affects members’ community loyalty and social well-being. Based on findings in extant literature, we proposed that a sense of collective efficacy would play an important role in addressing the impacts of online community engagement on both community loyalty and social well-being of members. We used data from online fan communities in South Korea and found that engaging in the online community positi…
Impact of online community engagement on community loyalty and social well-being
We examined how engaging in an online community affects members’ community loyalty and social well-being. Based on findings in extant literature, we proposed that a sense of collective efficacy would play an important role in addressing the impacts of online community engagement on both community loyalty and social well-being of members. We used data from online fan communities in South Korea and found that engaging in the online community positi…
Experience of digital music services and digital self-efficacy among older adults
Spillover effects of data breach on consumer perceptions
Purpose This study aims to explore the spillover effects of data breaches from a consumer perspective in the e-commerce context. Specifically, we investigate how an online retailer’s data breach affects consumers’ privacy risk perceptions of competing firms, and further how it affects shopping intention for the competitors. We also examine how the privacy risk contagion effect varies depending on the characteristics of competitors and their compe…
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency
The metaverse is a nascent advertising landscape, characterized as a virtual environment that can provide consumers with immersive visual information. However, studies on metaverse advertising are limited. This study hypothesized that the interplay between avatar presence (a fundamental component of the metaverse) and product type (avatar-wearable vs. non-avatar-wearable) will augment advertising effectiveness by allowing consumers to simulate a …
Psychology (3 works) · Impact of Technology on Adolescents (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Affection (1 work) · Antecedent (behavioral psychology (1 work) · Anxiety (1 work) · Avatar (1 work) · Business (1 work)