Shahla Asadi
Biographic Data
| ID | 6197292 |
|---|---|
| NAME | Shahla Asadi |
| GIVEN NAMES | Shahla |
| FAMILY NAME | Asadi |
| SIGNATURE | ASADI S |
| AFFILIATIONS | University of Gloucestershire |
| ORCID | 0000-0002-8199-2122 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Understanding Students’ Generative AI Use in Higher Education
The Role of Hedonic Quality Stimulation, Immersion, and Privacy Concerns in Metaverse Adoption
The metaverse marks a transformative frontier in educational technology; however, factors influencing students’ adoption of metaverse-based learning environments remain unclear. This study extends the Technology Acceptance Model by integrating hedonic quality stimulation, cognitive engagement, immersion, subjective norms, and personal innovativeness as antecedents, while examining perceived privacy risk as a moderating factor. Using a hybrid part…
Extending UTAUT2 to explore intention to use ChatGPT for travel planning
Purpose Generative artificial intelligence (AI) can revolutionize the tourism and hospitality industry by offering personalized recommendations and simplifying the process of obtaining travel information. This study investigates the critical drivers of ChatGPT usage for travel planning. The study extended the “extended unified theory of acceptance and use of technology” UTAUT2 by assessing the direct and moderating impacts of personal innovativen…
The impact of excessive Instagram use on students’ academic study
The use of Instagram is becoming increasingly popular among students. Excessive Instagram use (EIU) has become a growing problem that can impact students’ lives psychosocially. This study applied uses and gratifications theory (UGT) to explore the impact of social gratification, content gratification, and entertainment along with social presence, and escapism in relation to EIU. Data were collected from 285 university students and analyzed in two…
Intelligent automation implementation and corporate sustainability performance
Although Intelligent Automation (IA) represents the future of business automation, the organizational implementation and sustainability performance of this emerging technological innovation is vastly understudied. Understanding the implications of IA for sustainability is critical since leveraging these technologies shapes operations and policies that can promote sustainable digitalization and automation practices. We study how firms' technologic…
How do interactive voice assistants build brands' loyalty
A Hybrid MCDM Approach Based on Fuzzy-Logic and Dematel to Evaluate Adult Obesity
Obesity and its complications is one of the main issues in today's world and is increasing rapidly. A wide range of non-contagious diseases, for instance, diabetes type 2, cardiovascular, high blood pressure and stroke, numerous types of cancer, and mental health issues are formed following obesity. According to the WHO, Malaysia is the sixth Asian country with an adult population suffering from obesity. Therefore, identifying risk factors associ…
Recommendation agents and information sharing through social media for coronavirus outbreak
The impact of coronavirus pandemic (Covid-19) on education
Investigating influence of green innovation on sustainability performance
The impact of coronavirus pandemic (Covid-19) on education
Intelligent automation implementation and corporate sustainability performance
Although Intelligent Automation (IA) represents the future of business automation, the organizational implementation and sustainability performance of this emerging technological innovation is vastly understudied. Understanding the implications of IA for sustainability is critical since leveraging these technologies shapes operations and policies that can promote sustainable digitalization and automation practices. We study how firms' technologic…
Investigating influence of green innovation on sustainability performance
Recommendation agents and information sharing through social media for coronavirus outbreak
The impact of coronavirus pandemic (Covid-19) on education
How do interactive voice assistants build brands' loyalty
A Hybrid MCDM Approach Based on Fuzzy-Logic and Dematel to Evaluate Adult Obesity
Obesity and its complications is one of the main issues in today's world and is increasing rapidly. A wide range of non-contagious diseases, for instance, diabetes type 2, cardiovascular, high blood pressure and stroke, numerous types of cancer, and mental health issues are formed following obesity. According to the WHO, Malaysia is the sixth Asian country with an adult population suffering from obesity. Therefore, identifying risk factors associ…
The impact of excessive Instagram use on students’ academic study
The use of Instagram is becoming increasingly popular among students. Excessive Instagram use (EIU) has become a growing problem that can impact students’ lives psychosocially. This study applied uses and gratifications theory (UGT) to explore the impact of social gratification, content gratification, and entertainment along with social presence, and escapism in relation to EIU. Data were collected from 285 university students and analyzed in two…
Intelligent automation implementation and corporate sustainability performance
Although Intelligent Automation (IA) represents the future of business automation, the organizational implementation and sustainability performance of this emerging technological innovation is vastly understudied. Understanding the implications of IA for sustainability is critical since leveraging these technologies shapes operations and policies that can promote sustainable digitalization and automation practices. We study how firms' technologic…
Extending UTAUT2 to explore intention to use ChatGPT for travel planning
Purpose Generative artificial intelligence (AI) can revolutionize the tourism and hospitality industry by offering personalized recommendations and simplifying the process of obtaining travel information. This study investigates the critical drivers of ChatGPT usage for travel planning. The study extended the “extended unified theory of acceptance and use of technology” UTAUT2 by assessing the direct and moderating impacts of personal innovativen…
Understanding Students’ Generative AI Use in Higher Education
The Role of Hedonic Quality Stimulation, Immersion, and Privacy Concerns in Metaverse Adoption
The metaverse marks a transformative frontier in educational technology; however, factors influencing students’ adoption of metaverse-based learning environments remain unclear. This study extends the Technology Acceptance Model by integrating hedonic quality stimulation, cognitive engagement, immersion, subjective norms, and personal innovativeness as antecedents, while examining perceived privacy risk as a moderating factor. Using a hybrid part…
Computer Science (7 works) · Business (5 works) · Psychology (5 works) · AI in Service Interactions (4 works) · Structural equation modeling (4 works) · Technology Adoption and User Behaviour (4 works) · Medicine (3 works) · Digital Marketing and Social Media (2 works) · Environmental Sustainability in Business (2 works) · Industrial organization (2 works)