Sungjoon Yoon
Biographic Data
| ID | 6197577 |
|---|---|
| NAME | Sungjoon Yoon |
| GIVEN NAMES | Sungjoon |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON S |
| AFFILIATIONS | Kyonggi University |
| ORCID | 0000-0001-6453-0770 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Effects of Prior Knowledge, Online Korean Wave Experiences, and Country Image on Cultural Tourism Intention
With the end of COVID-19, many people are increasingly engaging in travel. The purpose of this study is to investigate the determinants of cultural tourism intention among Chinese consumers, with a primary focus on the effects of Korean Wave (Hallyu) culture experiences. Using the Theory of Reasoned Action (TRA) as a theoretical foundation, this study validates an extended model by incorporating three new variables: prior knowledge, online Hallyu…
Storytelling Ads for Tourist Sites
This study examines the influence of storytelling advertisements (ads) for tourism site visit and word-of-mouth intentions on SNS through site attachment and value. The authors also test the effectiveness of affective and rational storytelling ads. Responses were measured to alternative storytelling stimuli, based on 296 valid questionnaire responses. The findings indicate that the attitude of storytelling ads for tourist sites affects site attac…
Uncovering the Cognitive, Psychological, and Social Mechanisms Affecting TikTok’s Reuse Intention
With the consumption of user generated online contents content increasing rapidly, the short clip market in China is fast growing. TikTok, a leading short clip platform, has achieved great business success. However, there is not much research done on TikTok platform from the current customers’ social and psychological viewpoints. Against this background, this study aims to verify the cognitive, emotional and behavioral pre-cursors of platform reu…
A theory-based approach to the usability of augmented reality technology
Uncovering the Cognitive, Psychological, and Social Mechanisms Affecting TikTok’s Reuse Intention
With the consumption of user generated online contents content increasing rapidly, the short clip market in China is fast growing. TikTok, a leading short clip platform, has achieved great business success. However, there is not much research done on TikTok platform from the current customers’ social and psychological viewpoints. Against this background, this study aims to verify the cognitive, emotional and behavioral pre-cursors of platform reu…
A theory-based approach to the usability of augmented reality technology
Storytelling Ads for Tourist Sites
This study examines the influence of storytelling advertisements (ads) for tourism site visit and word-of-mouth intentions on SNS through site attachment and value. The authors also test the effectiveness of affective and rational storytelling ads. Responses were measured to alternative storytelling stimuli, based on 296 valid questionnaire responses. The findings indicate that the attitude of storytelling ads for tourist sites affects site attac…
Effects of Prior Knowledge, Online Korean Wave Experiences, and Country Image on Cultural Tourism Intention
With the end of COVID-19, many people are increasingly engaging in travel. The purpose of this study is to investigate the determinants of cultural tourism intention among Chinese consumers, with a primary focus on the effects of Korean Wave (Hallyu) culture experiences. Using the Theory of Reasoned Action (TRA) as a theoretical foundation, this study validates an extended model by incorporating three new variables: prior knowledge, online Hallyu…
Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Business (2 works) · Computer-assisted web interviewing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Technology Acceptance Model (2 works) · Technology Adoption and User Behaviour (2 works) · Tourism (2 works) · Advertising (1 work)