Zohra Ghali
Biographic Data
| ID | 6198167 |
|---|---|
| NAME | Zohra Ghali |
| GIVEN NAMES | Zohra |
| FAMILY NAME | Ghali |
| SIGNATURE | GHALI Z |
| AFFILIATIONS | Saudi Electronic University |
| ORCID | 0000-0002-7926-9445 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From an emotional experience of mobile food shopping to continued purchase intention
Purpose This study examines the role of the emotional experience of mobile food shopping in stimulating perceived values and continued intentions under the moderating role of consumer expertise. Design/methodology/approach We gathered data from 632 Saudi mobile food shoppers through a web survey and analysed it using structural equation modelling. Findings The results showed that emotions (i.e. pleasure, arousal and dominance) significantly affec…
Investigating customer behavior toward branded food-delivery apps
Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all th…
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction
Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation
In a highly competitive market, online stores are requested to identify key factors to implement customers’ trust and commitment, which are vital determinants of high-quality relationships. As online transactions are witnessing increasing risks of cybercrimes and abuse incidents, offering ethical online services has become crucial in building robust and sustainable relationships with customers. The current study has been conducted in this context…
Determinants of ethically minded consumer behavior in relation to climate change
Motives of ethical consumption
Effect of utilitarian and hedonic values on consumer willingness to buy and to pay for organic olive oil in Tunisia
Purpose This paper aims to study the influence of organic food perceived values (utilitarian vs hedonic) on consumer willingness to buy and willingness to pay in a developing country. Design/methodology/approach This paper utilized a survey of 467 Tunisian consumers of organic olive oil. Data were analyzed using structural equation modeling (SEM) to test the reliability and validities of constructs, as wells as model fit and the structural model.…
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Effect of utilitarian and hedonic values on consumer willingness to buy and to pay for organic olive oil in Tunisia
Purpose This paper aims to study the influence of organic food perceived values (utilitarian vs hedonic) on consumer willingness to buy and willingness to pay in a developing country. Design/methodology/approach This paper utilized a survey of 467 Tunisian consumers of organic olive oil. Data were analyzed using structural equation modeling (SEM) to test the reliability and validities of constructs, as wells as model fit and the structural model.…
Motives of ethical consumption
Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation
In a highly competitive market, online stores are requested to identify key factors to implement customers’ trust and commitment, which are vital determinants of high-quality relationships. As online transactions are witnessing increasing risks of cybercrimes and abuse incidents, offering ethical online services has become crucial in building robust and sustainable relationships with customers. The current study has been conducted in this context…
Determinants of ethically minded consumer behavior in relation to climate change
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction
From an emotional experience of mobile food shopping to continued purchase intention
Purpose This study examines the role of the emotional experience of mobile food shopping in stimulating perceived values and continued intentions under the moderating role of consumer expertise. Design/methodology/approach We gathered data from 632 Saudi mobile food shoppers through a web survey and analysed it using structural equation modelling. Findings The results showed that emotions (i.e. pleasure, arousal and dominance) significantly affec…
Investigating customer behavior toward branded food-delivery apps
Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all th…
Business (6 works) · Marketing (6 works) · Psychology (6 works) · Digital Marketing and Social Media (4 works) · Social Psychology (4 works) · Consumer behaviour (3 works) · Economics (3 works) · Sociology (3 works) · Structural equation modeling (3 works) · Technology Adoption and User Behaviour (3 works)