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Robert Pennington

Biographic Data

ID6203703
NAMERobert Pennington
GIVEN NAMESRobert
FAMILY NAMEPennington
SIGNATUREPENNINGTON R
AFFILIATIONSFo Guang University
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS16
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR1949
LATEST PUBLICATION YEAR2011
H-INDEX2
  • Mass media content as cultural theory

    Open Access•Robert R Pennington, Robert Pennington•ARTICLE•The Social Science Journal•2011•References: 7

    Scholars often examine mass media as operating within one of several specific theories. Studies examine press operations to determine the governing theory. This article proposes an approach in which mass media act to develop and disseminate informal cultural theories that govern institutions. These theories are derived from the primary culture within which mass media operate. Disagreements over the role and function of mass media, such as the ren…

  • Critical issues in Chinese market communication development

    Open Access•Robert R Pennington, Robert Pennington•ARTICLE•The Social Science Journal•2002•Cited by: 2•References: 4

    Advertisers look at the Peoples Republic of China and perceive tremendous opportunity in 1.2 billion Chinese consumers. A critical examination tempers exuberance without diminishing enthusiasm.Several key factors influence the redevelopment of Chinese advertising. Economic context concerns the market forms in cities, towns and country, and how those forms affect market communication. Cultural context dictates how human needs and wants may be expr…

  • Two Leggings

    Robert C Pennington, Robert Pennington et al.•ARTICLE•Military Affairs•1967•Cited by: 14

    was one of the last Crow Warriors. From 1919 to 1923 he told his story of Crow life and wars to William Wildschut, an ethnologist with the Museum of the American Indian ...This is the poignant story of the end of traditional Crow life and attitudes, which Two saw ending with the last warfare rather than the death of the buffalo' - Pacific Historian. 'This is the story of Two Leggings' desire for fame, his rise as a warrior, and his efforts to ach…

  • The Black Hills and Their Incredible Characters; A Chronicle and a Guide

    Robert C Pennington, Robert Pennington et al.•ARTICLE•The Mississippi Valley Historical…•1949

    The guide; current information on attractions, towns, routes, distances, etc., in the Black Hills" (31 p.) in pocket

  • Two Leggings

    Robert C Pennington, Robert Pennington et al.•ARTICLE•Military Affairs•1967•Cited by: 14

    was one of the last Crow Warriors. From 1919 to 1923 he told his story of Crow life and wars to William Wildschut, an ethnologist with the Museum of the American Indian ...This is the poignant story of the end of traditional Crow life and attitudes, which Two saw ending with the last warfare rather than the death of the buffalo' - Pacific Historian. 'This is the story of Two Leggings' desire for fame, his rise as a warrior, and his efforts to ach…

  • Critical issues in Chinese market communication development

    Open Access•Robert R Pennington, Robert Pennington•ARTICLE•The Social Science Journal•2002•Cited by: 2•References: 4

    Advertisers look at the Peoples Republic of China and perceive tremendous opportunity in 1.2 billion Chinese consumers. A critical examination tempers exuberance without diminishing enthusiasm.Several key factors influence the redevelopment of Chinese advertising. Economic context concerns the market forms in cities, towns and country, and how those forms affect market communication. Cultural context dictates how human needs and wants may be expr…

  • The Black Hills and Their Incredible Characters; A Chronicle and a Guide

    Robert C Pennington, Robert Pennington et al.•ARTICLE•The Mississippi Valley Historical…•1949

    The guide; current information on attractions, towns, routes, distances, etc., in the Black Hills" (31 p.) in pocket

  • Two Leggings

    Robert C Pennington, Robert Pennington et al.•ARTICLE•Military Affairs•1967•Cited by: 14

    was one of the last Crow Warriors. From 1919 to 1923 he told his story of Crow life and wars to William Wildschut, an ethnologist with the Museum of the American Indian ...This is the poignant story of the end of traditional Crow life and attitudes, which Two saw ending with the last warfare rather than the death of the buffalo' - Pacific Historian. 'This is the story of Two Leggings' desire for fame, his rise as a warrior, and his efforts to ach…

  • Critical issues in Chinese market communication development

    Open Access•Robert R Pennington, Robert Pennington•ARTICLE•The Social Science Journal•2002•Cited by: 2•References: 4

    Advertisers look at the Peoples Republic of China and perceive tremendous opportunity in 1.2 billion Chinese consumers. A critical examination tempers exuberance without diminishing enthusiasm.Several key factors influence the redevelopment of Chinese advertising. Economic context concerns the market forms in cities, towns and country, and how those forms affect market communication. Cultural context dictates how human needs and wants may be expr…

  • Mass media content as cultural theory

    Open Access•Robert R Pennington, Robert Pennington•ARTICLE•The Social Science Journal•2011•References: 7

    Scholars often examine mass media as operating within one of several specific theories. Studies examine press operations to determine the governing theory. This article proposes an approach in which mass media act to develop and disseminate informal cultural theories that govern institutions. These theories are derived from the primary culture within which mass media operate. Disagreements over the role and function of mass media, such as the ren…

History (2 works) · History (2 works) · Political science (2 works) · Psychology (2 works) · Sociology (2 works) · Advertising (1 works) · Affect (linguistics (1 works) · Anthropology: Ethics, History, Culture (1 works) · Archaeology (1 works) · Art (1 works)

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